The city of Kyiv faced a problem of insufficient hotel capacity for a major sporting event, causing prices to skyrocket. To address this, two citizen initiatives were launched: #Kyivfreecouch encouraged locals to host fans for free in their homes, while #Hostafan helped citizens rent their apartments on Airbnb and leave the city for the weekend. These initiatives successfully provided over 5,000 sleeping places for affordable prices, restoring the city's reputation and improving visitors' travel experiences.