SlideShare a Scribd company logo
Case how you can fix big
events major problem using
creative economy tools
In April 2018 Kyiv became the
host of Champions League
Final.
This is one of the greatest
sports event in Europe, that
gathers thousands of football
fans from all over the world.
CASE
PROBLEM
For the 25-27 of May, the amount
of tourists rises extremely by
300 % compared to regular
weekends.
The Kyiv hotels` capacity is ~30
000* people, but the
approximate amount of expected
tourists is 50-70 000** people.
As result hotel prices skyrocket.
Some hotels raised the price by
50 times. That caused a lot of
negative feedback from fans
that cannot afford to rent
accommodation.
* https://tsn.ua/kyiv/cini-na-goteli-v-kiyevi-v-dni-finalu-ligi-chempioniv-zrosli-vdesyatero-eksperti-1145697.html
** https://economics.unian.ua/finance/10104821-final-ligi-chempioniv-nacbank-pidrahuvav-skilki-groshey-
turisti-privezut-do-ukrajini.html
SOLUTION
The most suitable scenario is to
attract citizens to host fans for
those 3 days.
Two initiatives were launched:
A) #Kyivfreecouch - prepare one
room in an apartment and host
fans for free.
B) #Hostafan - give an apartment
for rent on Airbnb and leave the
city for a weekend.
How can a city get thousands of
sleeping places for tourists to
restore city reputation and
provide maximum travel
experience for guests?
NEXT STEPS
Option A
1) Create group
#Kyivfreecouch
2) Provide instructions for Fans
and for Hosts.
3) Spread information between
fans.
Option B
1) Create instructions “how to
become a host on Airbnb in 10
min”.
2) Spread information between
citizens in social media.
3) Those who struggle with
registration provide with
additional support.
RESULT #Kyivfreecouch
More than 5000 people
join #Kyivfreecouch
movement.
It`ll help to host +3000
fans.
Thousands of people found
their accommodation on
Airbnb at a fair price.
The first day - 1 apartments in
the center cheaper than 250 $
12 days later- 56 homes are
available cheaper then 250 $,
despite +100 apartments were
booked every day.*.
* that’s on everage 7 times cheaper from hotel prices /
appartment for 3 people / dates 25-27 may
RESULT #Hostafan
RESULT
Now with those two
solutions, anyone could find
accommodation fitting the
budget.
Thank you for attention and
welcome to Ukraine
Oleksiy Malytskyy
facebook/ twitter
Victor Kylymar
facebook

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Airbnb case in kyiv

  • 1. Case how you can fix big events major problem using creative economy tools
  • 2. In April 2018 Kyiv became the host of Champions League Final. This is one of the greatest sports event in Europe, that gathers thousands of football fans from all over the world. CASE
  • 3. PROBLEM For the 25-27 of May, the amount of tourists rises extremely by 300 % compared to regular weekends. The Kyiv hotels` capacity is ~30 000* people, but the approximate amount of expected tourists is 50-70 000** people. As result hotel prices skyrocket. Some hotels raised the price by 50 times. That caused a lot of negative feedback from fans that cannot afford to rent accommodation. * https://tsn.ua/kyiv/cini-na-goteli-v-kiyevi-v-dni-finalu-ligi-chempioniv-zrosli-vdesyatero-eksperti-1145697.html ** https://economics.unian.ua/finance/10104821-final-ligi-chempioniv-nacbank-pidrahuvav-skilki-groshey- turisti-privezut-do-ukrajini.html
  • 4. SOLUTION The most suitable scenario is to attract citizens to host fans for those 3 days. Two initiatives were launched: A) #Kyivfreecouch - prepare one room in an apartment and host fans for free. B) #Hostafan - give an apartment for rent on Airbnb and leave the city for a weekend. How can a city get thousands of sleeping places for tourists to restore city reputation and provide maximum travel experience for guests?
  • 5. NEXT STEPS Option A 1) Create group #Kyivfreecouch 2) Provide instructions for Fans and for Hosts. 3) Spread information between fans. Option B 1) Create instructions “how to become a host on Airbnb in 10 min”. 2) Spread information between citizens in social media. 3) Those who struggle with registration provide with additional support.
  • 6. RESULT #Kyivfreecouch More than 5000 people join #Kyivfreecouch movement. It`ll help to host +3000 fans.
  • 7. Thousands of people found their accommodation on Airbnb at a fair price. The first day - 1 apartments in the center cheaper than 250 $ 12 days later- 56 homes are available cheaper then 250 $, despite +100 apartments were booked every day.*. * that’s on everage 7 times cheaper from hotel prices / appartment for 3 people / dates 25-27 may RESULT #Hostafan
  • 8. RESULT Now with those two solutions, anyone could find accommodation fitting the budget.
  • 9. Thank you for attention and welcome to Ukraine Oleksiy Malytskyy facebook/ twitter Victor Kylymar facebook