The Market Assessment Program provides expert support for EU SMEs and start-ups expanding abroad through a 6-month market assessment. The program aims to bring European innovation to international markets by developing strategic partnerships in target countries and increasing market uptake outside Europe. Eligible SMEs can receive up to €60,000 (70% of costs) to assess market expansion potential through 360-degree technical, market, legal, and socioeconomic evaluations in partner countries. The assessment will identify opportunities/threats and output go/no-go recommendations to facilitate technology uptake and partnerships abroad.