3. Business case
4 year international sailing campaign
Training platform: A Class catamaran
Option for M32 team membership
Option for GC32 catamaran & team
In exchange for financial contribution,
agreed marketing content or advisory
services is provided
scope
5. Business case
Increased visibility in different medias
Increased brand or product awareness
Increased retention
Increased positive association towards targeted brand, product or company
Example benefits
6. Business case
Depending on alignment with marketing actions:
Increased number of ”hits” in different channels
Increased number of possible sales events
Increased sales opportunities
Example benefits
7. Business case
1. Build Foundation: 2021-22
Yearly budget for A Class catamaran
sailing campaing 150 kEUR
M32 campaign to be negotiated
separately
Partner allocation to be negotiated
2. Build for Excellence: 2023-24
Yearly budget for A Class campaign
250 kEUR
Partner allocation to be negotiated
3. WIN: 2025-28
To be negotiated
Example costs
Excl. VAT
18. Board advisor
Management team advisor
Advisory services on operational
development, digital platforms,
transformation leadership
Coaching
Mentoring
Etc.
Advisory services
Alternative