Pemberly was retained by developer Magil Laurentian to provide strategic marketing advice for Place University St-Jacques, a proposed large-scale downtown office development in Montreal. Pemberly's work included developing a pre-leasing marketing strategy, creating a brand identity, and coordinating promotional materials like websites, presentations, and brochures. Pemberly also assisted with the sale of Marché Central, the largest power center in Montreal, by generating interest from investors through multilingual marketing materials and interactive presentations highlighting the property's characteristics and future potential.