This presentation was made by Dr. Tessa Bold, Associate Professor, Institute of International Economic Studies, Stockholm University, during IFPRI Malawi brownbag seminar series on 7 December 2022
Ngành Bán lẻ | Báo cáo kênh phân phối và bán lẻ Việt NamJackie Nguyen
Việt Nam được coi là một trong những thị trường hấp dẫn nhất đối với các nhà đầu tư nước ngoài với GDP tăng đều đặn và đầu tư trực tiếp nước ngoài đang bùng nổ, một mô hình được dự báo sẽ ổn định trong những năm tới. GDP danh nghĩa năm 2018 ước tính đạt 208,1 tỷ euro, ghi nhận tốc độ tăng trưởng danh nghĩa là 6,7%. GDP danh nghĩa của đất nước được dự báo sẽ đạt mức 248,8 tỷ euro vào năm 2020.
Kể từ khi Việt Nam gia nhập WTO và cho phép các nhà bán lẻ 100% vốn nước ngoài, thị trường bán lẻ của đất nước ngày càng trở nên sinh lợi. Bán lẻ truyền thống sẽ vẫn là kênh bán lẻ thống trị của Việt Nam trong tương lai gần, hiện chiếm 68% lượng bán lẻ thị trường. Tuy nhiên, đất nước này đang chứng kiến sự thay đổi từ bán lẻ truyền thống sang các nhà bán lẻ hiện đại như cửa hàng tiện lợi, siêu thị / đại siêu thị và trung tâm mua sắm. Trong khi trung tâm mua sắm và phân khúc siêu thị / siêu thị là tăng trưởng với tốc độ dần dần và ổn định, với CAGR lần lượt là 4,7% (2013-16) và 6,2% (2013-17), phân khúc chuỗi cửa hàng tiện lợi đang bùng nổ mạnh mẽ trong những năm gần đây, với CAGR nổi bật là 66,2% từ Năm 2014 đến 2017....
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https://smartretail.vn/
https://smartretail.com.vn/
Thèse Professionnelle rédigée dans le cadre du Master Marketing Management - Essec Executive Education - soutenance du 18 juillet 2014.
Présentation des travaux menés et axes de réflexion.
An introduction to the fintech space, with additional information on the wealth management space. This presentation was made for my team so that they would better understand the industry they are working in and where it is headed.
Ngành Bán lẻ | Báo cáo kênh phân phối và bán lẻ Việt NamJackie Nguyen
Việt Nam được coi là một trong những thị trường hấp dẫn nhất đối với các nhà đầu tư nước ngoài với GDP tăng đều đặn và đầu tư trực tiếp nước ngoài đang bùng nổ, một mô hình được dự báo sẽ ổn định trong những năm tới. GDP danh nghĩa năm 2018 ước tính đạt 208,1 tỷ euro, ghi nhận tốc độ tăng trưởng danh nghĩa là 6,7%. GDP danh nghĩa của đất nước được dự báo sẽ đạt mức 248,8 tỷ euro vào năm 2020.
Kể từ khi Việt Nam gia nhập WTO và cho phép các nhà bán lẻ 100% vốn nước ngoài, thị trường bán lẻ của đất nước ngày càng trở nên sinh lợi. Bán lẻ truyền thống sẽ vẫn là kênh bán lẻ thống trị của Việt Nam trong tương lai gần, hiện chiếm 68% lượng bán lẻ thị trường. Tuy nhiên, đất nước này đang chứng kiến sự thay đổi từ bán lẻ truyền thống sang các nhà bán lẻ hiện đại như cửa hàng tiện lợi, siêu thị / đại siêu thị và trung tâm mua sắm. Trong khi trung tâm mua sắm và phân khúc siêu thị / siêu thị là tăng trưởng với tốc độ dần dần và ổn định, với CAGR lần lượt là 4,7% (2013-16) và 6,2% (2013-17), phân khúc chuỗi cửa hàng tiện lợi đang bùng nổ mạnh mẽ trong những năm gần đây, với CAGR nổi bật là 66,2% từ Năm 2014 đến 2017....
---
https://smartretail.vn/
https://smartretail.com.vn/
Thèse Professionnelle rédigée dans le cadre du Master Marketing Management - Essec Executive Education - soutenance du 18 juillet 2014.
Présentation des travaux menés et axes de réflexion.
An introduction to the fintech space, with additional information on the wealth management space. This presentation was made for my team so that they would better understand the industry they are working in and where it is headed.
eWallet Platform is innovative processing system for electronic wallets (electronic accounts) with Web and Mobile Apps interfaces.
This is a tool for end-users to pay for goods and services (restaurants, cinemas, shopping malls, online shopping, tickets, etc.) and also to make instant p2p money transfers, based on own electronic money issuing processing (Prepaid Payment Instruments).
For retailers: efficient and easy-to-integrate tool for accepting online & offline and also mobile (iOS, Android) payments.
Deriving products/services/technologies:
- e-money (Prepaid Payment Instruments) issuing and processing,
- e-wallets for end users and for merchants,
- p2p transfers,
- pre-paid card (based on MasterCard, Visa) as an access tool for e-wallet could be linked.
www.walletfactory.eu
www.mWallet.pro
Projet réalisé dans le cadre d'un cours de management stratégique en école de Marketing. Ne pas tenir compte de la matrice BCG qui n'a pas été validée par le jury.
Ежегодное исследование медийных трендов в Украине. Мы хотим помочь рекламодателям делать крутые кампании, поэтому делимся инсайтами и данными.
Немного фактов:
- в 2020 digital обогнал все остальные каналы продвижения;
- украинцы смотрят YouTube в 10 раз чаще, чем онлайн-кинотеатры;
- каждый день мы видим 20 рекламных роликов и 15 баннеров.
Больше цифр ищите в презентации!
Năm 2021 tiếp tục chứng kiến những chuyển biến phức tạp từ đại dịch COVID-19.
Hàng loạt những thay đổi, xu thế mới trong insight của người tiêu dùng xuất hiện khiến các doanh nghiệp ngày càng khó khăn trong việc tiếp cận và kích thích mua sắm từ khách hàng tiềm năng.
Trong bối cảnh đó, Adsota đã phát hành báo cáo "Thị trường quảng cáo số Việt Nam 2021: Chiến lược đón đầu và đột phá" nhằm giúp các doanh nghiệp có cái nhìn toàn cảnh về thị trường quảng cáo số, đồng thời nắm bắt những xu thế mới nhất để tiếp cận khách hàng và nâng cao tỉ lệ chuyển đổi.
Để lại email dưới phần bình luận để nhận bản full báo cáo miễn phí từ Adsota.
Агентство newage. щороку проводить дослідження інтернету в України. Ми оглядаємо ступінь поширення технологій, популярні сайти й додатки та описуємо тренди української реклами. Цьогоріч ми теж зібрали дані й провели аналіз, як виглядає Україна на digital-ландшафті Європи. Але у 2022 році ситуація змінилась, тож до стандартних наших запитань додався вплив війни на українців, із точку зору їх дій в цифровому світі.
Детальний опис дослідження: https://newage.agency/uk/blog-uk/doslidzhennya-newage-2022-digital-rinok-ukraini/
Написати авторам: info@newage.agency
https://www.linkedin.com/company/newage-agency/
https://www.facebook.com/agency.newage
Chiến lược Seo - Seo strategy for SEO MANAGER - Seo marketing - Seo tổng thể VS Seo Hot keys - Chiến lược Search Engine optimization cho các doanh nghiệp vừa và lớn
1. Survey: In which channels the consumers would like to spend their
Quintuple Stimulus Vouchers
2. Survey: How the consumers plan to spend in Department Store &
E-Commerce Anniversary
3. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
Digitalisation des points de ventes_ Mémoire M1 Marketing et StatégieFleur Albert
« Le e-commerce est entrain de cannibaliser les magasins », « le showrooming tue les boutiques ». C’est ce qu’on entend régulièrement dans le presse, et pourtant le commerce n’est pas encore mort !
Quelle expérience client grâce au phygital en magasin ?
Ce mémoire a été co-rédigé avec Marion Boin.
Case study : recommandation stratégique pour le lancement d'un nouveau produi...Diane Abel
A partir d'une problématique commerciale liée au lancement d'un nouveau produit de la marque Florette (cas fictif), cette recommandation a pour objet de clarifier les enjeux marketing puis de développer toute la stratégie de communication autour de ce lancement. Ne s'arrêtant pas à la stratégie, cette recommandation propose également un premier travail créatif pouvant être exploité par la suite en production.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
eWallet Platform is innovative processing system for electronic wallets (electronic accounts) with Web and Mobile Apps interfaces.
This is a tool for end-users to pay for goods and services (restaurants, cinemas, shopping malls, online shopping, tickets, etc.) and also to make instant p2p money transfers, based on own electronic money issuing processing (Prepaid Payment Instruments).
For retailers: efficient and easy-to-integrate tool for accepting online & offline and also mobile (iOS, Android) payments.
Deriving products/services/technologies:
- e-money (Prepaid Payment Instruments) issuing and processing,
- e-wallets for end users and for merchants,
- p2p transfers,
- pre-paid card (based on MasterCard, Visa) as an access tool for e-wallet could be linked.
www.walletfactory.eu
www.mWallet.pro
Projet réalisé dans le cadre d'un cours de management stratégique en école de Marketing. Ne pas tenir compte de la matrice BCG qui n'a pas été validée par le jury.
Ежегодное исследование медийных трендов в Украине. Мы хотим помочь рекламодателям делать крутые кампании, поэтому делимся инсайтами и данными.
Немного фактов:
- в 2020 digital обогнал все остальные каналы продвижения;
- украинцы смотрят YouTube в 10 раз чаще, чем онлайн-кинотеатры;
- каждый день мы видим 20 рекламных роликов и 15 баннеров.
Больше цифр ищите в презентации!
Năm 2021 tiếp tục chứng kiến những chuyển biến phức tạp từ đại dịch COVID-19.
Hàng loạt những thay đổi, xu thế mới trong insight của người tiêu dùng xuất hiện khiến các doanh nghiệp ngày càng khó khăn trong việc tiếp cận và kích thích mua sắm từ khách hàng tiềm năng.
Trong bối cảnh đó, Adsota đã phát hành báo cáo "Thị trường quảng cáo số Việt Nam 2021: Chiến lược đón đầu và đột phá" nhằm giúp các doanh nghiệp có cái nhìn toàn cảnh về thị trường quảng cáo số, đồng thời nắm bắt những xu thế mới nhất để tiếp cận khách hàng và nâng cao tỉ lệ chuyển đổi.
Để lại email dưới phần bình luận để nhận bản full báo cáo miễn phí từ Adsota.
Агентство newage. щороку проводить дослідження інтернету в України. Ми оглядаємо ступінь поширення технологій, популярні сайти й додатки та описуємо тренди української реклами. Цьогоріч ми теж зібрали дані й провели аналіз, як виглядає Україна на digital-ландшафті Європи. Але у 2022 році ситуація змінилась, тож до стандартних наших запитань додався вплив війни на українців, із точку зору їх дій в цифровому світі.
Детальний опис дослідження: https://newage.agency/uk/blog-uk/doslidzhennya-newage-2022-digital-rinok-ukraini/
Написати авторам: info@newage.agency
https://www.linkedin.com/company/newage-agency/
https://www.facebook.com/agency.newage
Chiến lược Seo - Seo strategy for SEO MANAGER - Seo marketing - Seo tổng thể VS Seo Hot keys - Chiến lược Search Engine optimization cho các doanh nghiệp vừa và lớn
1. Survey: In which channels the consumers would like to spend their
Quintuple Stimulus Vouchers
2. Survey: How the consumers plan to spend in Department Store &
E-Commerce Anniversary
3. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
Digitalisation des points de ventes_ Mémoire M1 Marketing et StatégieFleur Albert
« Le e-commerce est entrain de cannibaliser les magasins », « le showrooming tue les boutiques ». C’est ce qu’on entend régulièrement dans le presse, et pourtant le commerce n’est pas encore mort !
Quelle expérience client grâce au phygital en magasin ?
Ce mémoire a été co-rédigé avec Marion Boin.
Case study : recommandation stratégique pour le lancement d'un nouveau produi...Diane Abel
A partir d'une problématique commerciale liée au lancement d'un nouveau produit de la marque Florette (cas fictif), cette recommandation a pour objet de clarifier les enjeux marketing puis de développer toute la stratégie de communication autour de ce lancement. Ne s'arrêtant pas à la stratégie, cette recommandation propose également un premier travail créatif pouvant être exploité par la suite en production.
Young Marketers 8 Final Round - LocalSquadUyen Nguyen
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Presentation by Dr David Bergvinson, Director General, International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) at International Trade Centre (ITC) and Indian Pulses and Grains Council (IPGA) on 24 August 2016.
Make Market Work for the Poor: A Case of Rice in Khammouane Province, Lao PDRSri Lmb
Mr.Nguyen Hung Cuong presented on 'Make Market Work for the Poor: A Case of Rice in Khammouane Province, Lao PDR' at Regional Review and Planning Workshop 2017, Hanoi, Vietnam
Markets for Agriculture Transformation Under DrylandsICRISAT
Markets are an important transmission mechanism for converting agriculture production to meet SDG goals on poverty, income employment and infrastructure. With the emerging demand driven agriculture commodity value chains, there is a need to promote innovative institutional linkages between the small holder farmers and the end users i.e., large scale processors / super markets etc.to meet the quantity, cost and quality requirements. Several models of contract farming, bulk marketing through Farmers Associations, Farmer Producer Organizations (FPO), are being promoted. There are a number of success stories but scaling up and scaling out these initiatives is a big challenge.
LOW COST, HIGH IMPACT SOLUTIONS FOR IMPROVING THE QUALITY AND
SHELF-LIFE OF VEGETABLES IN LOCAL MARKETS. Reduction of Post-harvest Losses in Horticultural Chains in SAARC Countries, good post-harvest handling practice along with simple technologies were piloted with stakeholders in traditional cauliflower supply chains in Nepal.
Reduction of Post-harvest Losses in Horticultural Chains in SAARC Countries, good post-harvest handling practice along with simple technologies were piloted with stakeholders in traditional cauliflower supply chains in Nepal.
This presentation was made by Dr. Francesco Cecchi, Assistant Professor, Development Economics Group, Wageningen University, during IFPRI Malawi brownbag seminar series on 23 November 2022.
The Effect of Extension and Marketing Interventions on Smallholder Farmers: E...IFPRIMaSSP
This presentation was made by Annemie Maertens, Reader in economics, University of Sussex, during the MwAPATA-IFPRI joint seminar series on 9 November 2022
This presentation was made by Ellen Mccullough, Assistant Professor, Department of Agricultural and Applied Economics, University of Georgia during the MwAPATA-IFPRI Joint seminar series on Wednesday, 19 October 2022
Disentangling food security from subsistence ag malawi t benson_july_2021-minIFPRIMaSSP
This presentation was made during the launch of a book titled "Disentangling Food Security from Subsistence Agriculture in Malawi" by Dr. Todd Benson, IFPRI, at IFPRI Malawi brownbag seminar
A New Method for Crowdsourcing 'Farmgate' PricesIFPRIMaSSP
A New Method for Crowdsourcing Farmgate Prices in Malawi
This Presentation was made during a virtual brown bag seminar at IFPRI Malawi on 23 June 2021. The Presentation was made by Dr. Bob Baulch and Mr. Aubrey Jolex
Does connectivity reduce gender gaps in off-farm employment? Evidence from 12...IFPRIMaSSP
At an IFPRI Malawi virtual brown bag seminar held on 19th May 2021, Dr. Eva-Maria Egger, a UNU-Wider Research Fellow, presented a paper that posed the question “Does Connectivity Reduce Gender Gaps in Off-Farm Employment?”.
Urban proximity, demand for land and land prices in malawi (1)IFPRIMaSSP
African cities are growing rapidly This growth can be attributed to the increase in population from natural births within cities and migration of people from rural areas in search of better job opportunities. The increase in urban population has led to an expansion of urban boundaries into peri-urban and rural areas, And the associated increase in demand for land previously not classified as urban has sped up the development of land markets in Sub-Saharan African (SSA) cities. It is in the context of this trend that a spike in global energy and food prices in 2007 and 2008 led to a sharp – albeit temporary – increase in demand by international investors for rural agricultural land in Africa and beyond, stoking fears of a “land grab.”
Understanding the factors that influence cereal legume adoption amongst small...IFPRIMaSSP
This presentation was made by Dr. Tabitha C. Nindi, a Research Fellow at the Malawi University of Science and Technology (MUST), on the 24th of March 2021.
The political economy of lean season transfers: is hunger the only targeting ...IFPRIMaSSP
Political economy of lean season transfers: Is hunger the only targeting criterion.
Presentation made on 20 January, 2021 by Jan Duchoslav, IFPRI Malawi
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Market Access and Quality Upgrading_Dec12_2022.pdf
1. Market Access and Quality Upgrading: Evidence from Four
Field Experiments
Tessa Bold1, Selene Ghisolfi2, Frances Nsonzi3, and Jakob Svensson1
1) IIES (Stockholm University); 2) LEAP (Bocconi University);
3) Department of Food Technology and Nutrition (Makerere University)
2. Introduction
• Smallholder farmers in low-income countries produce output of low quality.
• Low quality limits the price they can command for their produce.
• Policy makers view quality upgrading as key to raising income and productivity.
• Yet, few farmers upgrade quality.
• Why?
3. This paper: questions
• Four measurement and field experiments among smallholder maize farmers in Uganda to shed light
on the impediments to quality upgrading at the farm level and study its potential impact
1. Quality at the farm gate?
‒ Measurement
‒ Observability
2. Return to quality at the farm gate?
3. Access to a market for high quality maize
‒ will farmers respond by producing higher quality if offered access to a market where quality
maize is paid a (market) premium (plus training on how to produce high quality)?
‒ implications for farmer income and productivity of quality upgrading?
4. Extension intervention only
4. This paper: methods
• Four measurement and field experiments among smallholder maize farmers in Uganda to shed light
on the impediments to quality upgrading at the farm level and study its potential impact
1. Quality at the farm gate?
‒ laboratory tests and visual verifications
2. Return to quality at the farm gate?
‒ experimental variation in the quality of the maize sold by farmers
3. Access to a market for high quality maize plus extension
‒ CRCT aimed at emulating a situation where treated households gain access to an output
market for quality maize plus training on how to produce high quality maize
‒ follow farmers over seven seasons
4. Extension only
‒ CRCT training intervention
5. This paper: results
• Four measurement and field experiments among smallholder maize farmers in Uganda to shed light
on the impediments to quality upgrading at the farm level and study its potential impact
1. Quality at the farm gate?
‒ low and partly observable
‒ establishes that low quality problem begins at the farm gate
‒ not a classical lemons problem
2. Return to quality at the farm gate?
‒ essentially zero
‒ provides one explanation for why farmers are not investing in upgrading
3. Access to a market for high quality maize (plus extension)?
‒ Farmers upgrade quality
‒ Income and productivity increases
4. Extension only?
‒ No effects
6. Related literature
• Relate to a number of recent papers on the implications of market (buyer) driven quality upgrading
in a developing country setting
• Larger literature on agricultural productivity and technology adoption
7. Road map
1. Context: local markets for maize
2. Maize quality and verifiability of quality
3. Returns to quality experiment
‒ intervention
‒ results
4. Market for quality experiment
‒ intervention
‒ results
‒ extension service experiment
5. Discussion
‒ a case study of commercially buying, processing and selling quality maize
‒ “macro” constraints
9. Context
• Average income (consumption): 0.80 USD per day (UBOS, 2019)
• Maize – dominant cash crop – sold in local markets
• Local market for maize ≈ spot market
‒ farmer and buyer agree right before the sale about 𝑦 and 𝑝
‒ farmer is paid directly and the transaction takes place at the farm gate
• Two types of buyers:
‒ local traders (aggregators): buy from a smaller set of farmers and resell to commercial traders
‒ households sold to local traders 80% of the times
‒ commercial buyers: pass through the village with a truck (some have stores in trading centers)
‒ half of the farmers sold to a commercial trader at least once during the last 5 seasons
‒ sale to a commercial trader is associated with a higher price (8%)
10. Maize quality and verifiability of quality
• What is maize quality? Why does (should ) it matter? To what extent is it observable?
• Quality ≈ economic value (nutrition, safe for consumption)
• Detailed test of quality requires lab equipment; seldom done at farm-gate
• At farm gate: visual inspection of bags of grain
• A bag of maize is of high quality if: no non-grain substances (stones, dirt, insects); no defected
kernels (damaged, rotten, moldy); sufficiently large & dry maize kernels of the right color
non−grain substances
defected grains
high moisture
waste + increase
processing costs
11. Maize quality and verifiability of quality
• What is maize quality? Why does (should ) it matter? To what extent is it observable?
• Quality ≈ economic value (nutrition, safe for consumption)
• Detailed test of quality requires lab equipment; seldom done at farm-gate
• At farm gate: visual inspection of bags of grain
• A bag of maize is of high quality if: no non-grain substances (stones, dirt, insects); no defected
kernels (damaged, rotten, moldy); sufficiently large & dry maize kernels of the right color
non−grain substances
defected grains
high moisture
⇒ indicates maize has been stored directly on the ground ⇒
raise risk of contamination (bacteria/fungi)
⇒ mold/fungi etc grow faster in wet maize
⇒ direct indicators of various infestation in the grain
waste + increase
processing costs
12. Maize quality and verifiability of quality
• The East African Quality Standard (EAS) classifies maize into three
broad quality categories based on moisture level and amount of non-
grain substances and defected grain: graded maize, under-grade maize
and reject maize.
• Graded maize (quality maize) is further categorizes into three grades,
with grade 1 having the most stringent thresholds for defects.
• Under-grade maize can in principle be sorted or treated for either
grade 1, 2 or 3.
15. Maize quality: results and verifiability
• Farmers tend to sell maize of low and possibly unsafe quality
• Quality is at least partly observable
Waste Risk
5
10
20
40
80
0 2 4 6
Visually verified defects (#)
0
.5
1
Predicted
prob:
Aflatoxin
(>10ppb)
2.8 6.9 16.8 41 100
Lab verified defects (% defects in sample), log scale
16. Returns to quality experiment
If the economic value of maize depends on its quality, why is the quality of maize sold by farmers
so low?
• Neoclassical agriculture household model
max Π = 𝑝 𝑞(𝑧) 𝐹 𝑥, 𝐴 − 𝑐𝑥𝑥 − 𝑐𝑧𝑧
𝑝 𝑞 = price for crop of quality 𝑞; 𝐹(.) = output; 𝑥, 𝑧 = inputs; 𝑐𝑥, 𝑐𝑧 = unit cost; 𝐴 = land
FOCs: 𝑝𝑓′𝐴 − 𝑐𝑥 = 0
𝑝′
𝑞′𝑓 . 𝐴 − 𝑐𝑧 = 0
17. Returns to quality experiment
If the economic value of maize depends on its quality, why is the quality of maize sold by farmers
so low?
• Neoclassical agriculture household model
max Π = 𝑝 𝑞(𝑧) 𝐹 𝑥, 𝐴 − 𝑐𝑥𝑥 − 𝑐𝑧𝑧
𝑝 𝑞 = price for crop of quality 𝑞; 𝐹(.) = output; 𝑥, 𝑧 = inputs; 𝑐𝑥, 𝑐𝑧 = unit cost; 𝐴 = land
FOCs: 𝑝𝑓′𝐴 − 𝑐𝑥 = 0
𝑝′
𝑞′𝑓 . 𝐴 − 𝑐𝑧 = 0
• Prices/elasticity of 𝑝 w.r.t. quality are key drivers of the decision to produce high quality maize
• Does the (local) market reward quality?
18. Returns to quality experiment: intervention
• Low quality at the farm gate is determined by a number of factors, several of which the farmer can
directly influence through good agricultural practices
‒ harvesting and shelling the cob without breaking or cracking the grains
‒ not drying or storing cobs on the bare ground
‒ drying, cleaning, and storing the grain correctly
• Intervention: a service package which included assistance with several key harvest and post-
harvest
‒ services implemented by agricultural workers with access to portable agricultural
machinery (dryer and a sheller/decobber); managed by staff from the research team.
19. Returns to quality experiment: intervention
• Enrolled 100 farmers; equally split btw treatment (T) and control (C); balanced at baseline
• Before harvest:
‒ in T: households offered the free service package (100% compliance)
• When farmer ready to sell:
‒ in T/C: visual inspection of quality; measure the weight of all bags; test for moisture; one
(random) bag bought and tested in the lab
• After selling maize:
‒ in T/C: information on sales volume and prices collected
21. Returns to quality experiment: results - prices
Outcome variable: Price Price
Specification (1) (2)
Model OLS IV
Treatment 2.95
(9.87)
Visually verifiable defects -0.15
(.50)
Constant 530.5***
530.3***
(14.0) (14.1)
Observations 116 116
Households 94 94
R-squared 0.91 0.90
0
.2
.4
.6
.8
1
-100 -50 0 50 100
Price (conditional on village & week fixed effects)
Treatment Control
Kolmogorov-Smirnov D
statistic: 0.11 (p = .844)
22. Market for quality experiment
• Farmers face weak incentives to invest in high quality
‒ expect them to invest little
‒ market would be dominated by low-quality maize
• Can farmers produce higher quality if quality is valued on the market?
• What are the implications for farmer profit and productivity of such quality upgrading?
Field experiment generating exogenous variation in access to a market for quality maize
23. Market for quality experiment
Neoclassical agriculture household model
Π = 𝑝 𝑞(𝑧) 𝐹 𝑥, 𝐴 − 𝑐𝑥𝑥 − 𝑐𝑧𝑧
• Intervention: offer farmers in T an inverse demand schedule: 𝑝𝑇 = 𝑝(1 + 𝐼𝑞≥ത
𝑞𝜔)
𝜔 = quality premium; 𝐼𝑞≥ത
𝑞= indicator function
• Intervention: extension services to improve households’ ability to produce higher quality maize
(increasing their general knowledge of best-practice pre- and post-harvest agricultural activities)
24. Market for quality experiment: intervention
• Intervention: designed to emulate a market for high quality maize
• Collaborated with an agro-trading company:
‒ committed to buy quality maize at a premium throughout the main buying season
‒ company’s agents used visual inspections of bags and mobile moisture meters to verify
quality (and an unbiased weighting scale to measure weight)
‒ bought only bags with quality maize
‒ bags with waste or defected maize; maize with a moisture level above 13%, were rejected
• Research team:
‒ randomly selected which villages the company should be active in
‒ randomly selected households in the villages who should be invited to participate
‒ determined the premium for quality, with the aim of reproducing a market equilibrium
• Intervention: created experimental variation in access to a “market” (buyer) of quality maize
(plus training on how to produce high quality maize)
25. Market for quality experiment: premium
• What would one expect the premium to be if a market for quality maize existed?
• “minimum premium”⇒ farmer indifferent between upgrading or not.
• In equilibrium: difference in the economic value of high and low quality maize is the difference
in the amount of waste in the maize, valued at premium quality prices
• premium ≈ 5% above the market price at the trading centers
• “perceived premium” (∆ price local traders pay and the price for quality) ≈ 13%
26. Market for quality experiment: trial design
• Experimental design motivated by several features of the local market & intervention:
‒ intervention = integrated value-chain, was complex and costly
‒ spillovers/market effects
‒ may take time before farmers decide to upgrade
‒ large aggregate variation over season, impact =f (state) (Rosenzweig and Udry, 2000)
‒ power to pick up reasonable treatment effects
• Clustered repeated measurement design:
‒ restricted the number of clusters (20); 10 households per cluster
‒ expanded on the number of waves, or seasons (7)
27. Market for quality experiment: trial design
ENROLLMENTz
BASELINEz
FOLLOW-UPz
20 clusters/villages
200 households
Seasons 1, 2 and 3
Baseline panel
20 clusters (12 T, 8 C)
189 households (110 T, 79 C)
544 household-season obs. (316 T, 228C)
Seasons 4, 5, 6 and 7
Follow-up panel
20 clusters (12 T, 8 C)
180 households (104 T, 76 C)
677 household-season obs. (391 T, 286 C)
Complete baseline & follow-up panel
20 clusters (12 T, 8 C)
180 households (104 T, 76 C)
1,198 household-season obs. (692 T, 506 C)
28. Market for quality experiment: specification
• Main specification ANCOVA
𝑌𝑖𝑗𝑡 = 𝛾𝑇𝑅𝐸𝐴𝑇𝑗 + σ4
7
𝛿𝑡 + 𝜃 ത
𝑌𝑖𝑗,𝑃𝑅𝐸 + 𝜀𝑖𝑗𝑡
• γ: average treatment effect over the four follow-up rounds
29.
30. Market for quality experiment: summary of the results
Kolmogorov-Smirnov D statistic is 0.17 (p = .000)
31. Quality upgrading and prices
Panel B. Buying pattern: quality maize
Panel A. Farmers selling quality maize
32. Quality upgrading and prices
‒ share of defects was 8.1% (std. 2.6%), with a max of 16.4%. All maize was grade 1 or 2.
‒ average share of defects in maize sold in nearby villages was 26% (std. 34%) with only 1 in 5 bags
tested having lab verified defects below 8.1%
33. Quality upgrading and prices
Quality upgrading was rewarded with a significantly higher price in treatment villages
T farmers earned $2.40 per bag (140 kg); 11%
The Kolmogorov-Smirnov D statistic: 0.34 (p = .001)
34. Investments and productivity
• Neoclassical profit-maximization predicts that farmers will increase the intensity of input use across
all inputs to increase the amount of (high-quality) output to be produced
35. Investments and productivity
• Neoclassical profit-maximization predicts that farmers will increase the intensity of input use across
all inputs to increase the amount of (high-quality) output to be produced
36. Investments and productivity
• Neoclassical profit-maximization predicts that farmers will increase the intensity of input use across
all inputs to increase the amount of (high-quality) output to be produced
39. Extension only intervention
• No significant effects on the agricultural production function and
income/profit.
• Increased knowledge alone is not enough to improve income, but may
well be an integral part of market experiment.
40. Market / spillover effects
• In the case of differentiated products (higher or lower quality maize), the entry of the new buyer
likely led to an increase in competition, especially in smaller village markets
Market shares Prices
42. Market / spillover effects: implications
• Selection
‒ Positive selection on baseline price of selling to high quality trader.
• Higher average prices in T
‒ Approximately one third of the increase in average prices in T vs. C is driven by the
market/spillover effect
‒ Evidence that price increase came about by incumbent traders raising prices rather than
selective exit.
• Spillover/market effect reduced the relative price of higher quality maize in local markets
‒ Mitigated the incentives for quality upgrading!
43. Discussion: intervention = a case study
• “Macro” constraints facing a vertically integrated domestic buyer in a LIC
‒ (but not so much about the potential agency- and information problems that plague the market
for (lower quality) maize)
• After factoring out all evaluation costs, the agro trading company broke even in 2 of 4 seasons
44. Discussion: a case study
• Three structural features of the product and the economy constrained the company’s ability to
increase revenues
‒ takes time to build a reputation for high quality maize flour in domestic markets
‒ price elasticity of quality among large sections of domestic buyers is low
‒ large (fixed) costs to enter the export market where premium for quality is high
45. Discussion: a case study
• Other features of the business model raised costs
‒ company’s business model was not one of pure profit-maximization
‒ buy maize from smallholder farmers vs. selecting which largeholder farmers to buy from
• Strategy decreased company profits, but also may explain the large impacts
• Conclusion: case study provides clues as to why market integration of large swathes of the rural
population, and for many of the agricultural products they produce, is challenging – despite its
potential
46. Discussion: a case study
• An alternative lens: cost-effectiveness in a program evaluation
‒ if a market for quality maize that smallholders could access is not financially viable, one could
consider using subsidy money to generate such a market
• Various multifaceted programs to help the very poor (Bandiera et al, 2017, Banerjee et al 2015)
‒ effects on profits we document suggest market access programs is at least a candidate worth
investigating more closely
THANK YOU!