Mark Smugala has over 30 years of experience in the poultry industry, holding various vice president and national sales and marketing manager roles. He has a track record of successfully launching new companies from startups and developing numerous new products. Some of his responsibilities have included product development, marketing, sales management, account management, and export operations.
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
Great Divide Brewery - IMC Campaign (Student Project)Erica Augustine
This was a group project in which my teammate and I chose a local company for which to write an Integrated Marketing Campaign. We chose <a>Great Divide</a> Brewering, a brewery located in downtown Denver. We met with a company representative who gave us some great background information on the company, we researched the company's competitors and the craft beer industry, and we wrote a campaign that incorporated some of the company's actual future plans and budget to create a cohesive, targeted, and realistic plan. The plan includes objectives, a message and message tactics, evaluation, budget, and implementation. The course culminated in a presentation to our professor and a Great Divide representative and was well-received by both. Below are the slides we showed during our presentation.
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent WeathersBrainmates Pty Limited
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Kent Weathers is a leader with 15+ years experience bringing technology products to market. He founded a tech startup in the USA with 2 employees and scaled operations to a global, team of 60 in 3 countries before a successful exit. Today, he is Chief Operating Officer at Leadbolt in Sydney.
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Kent shared a framework you can use to launch a product to the market with a significantly better chance of beating the odds, including lessons learned from multiple case studies that illustrate the importance of each key step along the journey to launch. He also explored what happens after the launch. Can you get a product back on track after a dud of a launch?
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Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
1. Mark Smugala
1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566
United Source One 2015-Present
Vice President Director of Export Operations
• Export/ Distribution
• Labeled Product markings for foreign orders
• Designed Fully Cooked Halal Breaded Chicken Private label for export
• Developed Poultry Buying with Brazil
• Directed aspects of export sales operations South America, and establishing communication.
Goldenbird Foods - 2012 to 2015
Vice President Marketing & Production
• New Product development, from raw to finished, over 50 products
• Point of Sale Design, Web Site design, Photo
• Co-Packer Management
• Major Account Management
• Developed Grill Marked Whole Mussel Breast Fully Cooked with 107% Yield
• Set Up Private Label program with Jetro- Restaurant Depot
Sonoma Grill Steaks - 2011 to 2012
Vice President National Sales and Marketing Manager
• Point of Sale design, Photo, Web
• Hire and Manage Broker Network
• New Product development
• Negotiated contracts for celebrity chef endorsements (Mickey Gilleys) product promotions.
• Developed and managed key customer Rinehart Foodservice, Honor Foods, Springfield Grocer.
• Established accounts Marriott, Waffle House.
Paradise Kitchens - 2008 to 2013
National Sales and Marketing Manager
• Launched company as total start up from zero.
• Point of Sale Design, Web Site Design
• Co-Packer Management
• Created Logo, Point of Sale and all Marketing Material
• Introduced Boneless Chicken Wings into Service Delis, Winco, Schnucks, Kroger
• Cross Marketing Clorox (KC Masterpiece) Boneless Wing Sauce
• Developed Chicky Chicky Boom Boom product
• Breaded Chicken Products Program with Restaurant Depot (Jetro)
• Hired and trained Foodservice Brokers nationally on sales, best practices presentation techniques, and
product information
• Large Volume Re-Distributor programs Honor Foods, Western Box Meat
• Negotiated Co-Packing, Product Development, Production, Raw
2. Page 2 Mark Smugala
1310 Keithley RD, Walnut Shade, Mo. 65771 417-527-2566
AmeriChicken 2004-2008
National Sales and Marketing Manager
• Launched company as total start up from zero.
• Negotiated Co-Packing, Product Development, Production, Raw Chicken
• Created Logo, Point of Sale and all Marketing material
• Awarded Top Vender selling over 40,000 cases at Harvest (Western Box) Food show.
• Lead, Trained, Hired and Managed Nationally Foodservice Brokers.
• Convenient Store Sales Core-Mart, Davenport, Casey’s & more
Mountain Valley Farms - 1997 to 2004
Sales and Marketing Manager
• Launched company as total start up from zero.
• New Product development, Point of Sale Design
• Hired and trained Foodservice Brokers nationally on sales, best practices, presentation techniques,
and product information
• Collaborate in all phases of strategic planning including budgeting, pricing strategies,
Co Packer negotiations
• Grew business from zero to $11,000,000 in annual revenue within 4 years maintaining 18% net
Georges Farms 1988 to 1997
National Sales Manager Foodservice
• Launched and implemented new to industry Controlled Vacuum Packaged Fresh Chicken (CVP) sold KFC,
Popeye’s, Church’s, Old Country Buffet chain accounts, Sysco, Kraft (US Food) Ben E Keith
Foodservice Distributors and 50 Independents.
• Responsible for hiring, training & development, Broker Companies nationally, Foodservice Products
• Awarded “Excellence Vender Award" Comsource Foodservice
• New Product Development Boneless Chicken Breast Sized volume built to 600,000 pounds per week
• Started new Breaded Chicken product in over 30 major markets
• Launched and Implemented IQF Foodservice cut chicken program
AREAS OF EXPERTIZE
• Brand Development & Marketing
• Planning & Executing Market Expansion
• Developing & Launching New Products
• Driving Sales & Marketing Initiatives
• Accomplished Negotiator
• Domestic & International Product Sourcing
• Private Brands Expertise
• Building Strong Supplier Relationships
• Building Strong Foodservice & Retail Relationships
References available on request