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Marisa lopez preschool proposal
- 1. Marketing plan for Academy of Excellence Prepared by Marisa Lopez December 8, 2017
- 2. Overview This presentation is to request investments into an Early Education Center for North San Antonio, Texas. This location will educate students ages 3-6 years and develop their mental, physical, emotional, and social wellness. Mission Statement: The Academy of Excellence believes in providing a safe and positive environment for every student while helping to develop their physical, mental, social, and emotional state. child to fully develop their mental, intellectual, emotional, and physical wellbeing.
- 3. Clientele and Competition Clientele: ● Single Parent/Family Household ● White, Non-Hispanic ● 25-44 Years of Age ● Income: $50,000-$99,000 Market Size: 3% MSPR: $370-$1,100 per month Need: ● Care during working hours ● Child’s developmental needs are improving ● Certified Educators ● Healthful Programs promoting Wellness ● After School Care Competitors: 1. Pre-K 4 SA 2. The Atonement Academy 3. Helotes Learning Center
- 4. Academy of Excellence 1 Service: ● Develop Physical,Emotional, Social, and Mental areas of Students ● Provide Care during working hours ● Provide After-School Care ● Cater to Ages 3-6 years of Age 2 Place: North San Antonio, Texas ● Parent-Child Tour ● Test Date ● Online or On Location Application
- 5. Our Service Price: ● Full Time (7am-3pm): $80 per week ● Half Day (7am-12pm): $50 per week ● After-school Care (3pm-6pm): $5 per hour. ● Full-time Student with After-school Care: $95 per Week Discounts: ● 10% for Active Military and Service Families ● 10% for Educators ● First month of Enrollment will be discounted up to 15% Benefits of Full-Time: ● Receive two snacks and lunch ● Nap period ● Full-work day time frame
- 6. Promotion Strategy 0 1 Commercial Traditional TV broadcasting: ● Local channels ● Disney JR ● Nick JR ● Cartoon Network 0 2 Brochure Local Locations: ● Children’s Museum ● Local News Paper ● Children's Hospital Local Events: ● Chalk It Up! 0 3 Online Presence ● Website ● Facebook Advertisement ● Instagram Advertisement
- 7. Concluding Statement Early Childhood Education is a growing market. It would not only be great investment as the market and demand grows for quality education, but we would be able to serve the children of San Antonio and prepare them for more challenging material at the higher educational levels.
Editor's Notes
- Currently the only educational based Preschool in San Antonio that requires their educators to be trained and certified is Pre-K 4 SA. Unfortunately, this program only caters to the 4-5 year age range, leaving out care and developmental opportunities for kids 3-4 and 5-6. With the North Side of San Antonio growing to be a prominent, family oriented area, this would be an amazing first location base.
- According to a 2006 research project by ThirdWave Research, the potential market for daycare centers, nursery, and preschools was about $24.7 billion. More parents are investing into preschool programs as they encourage early development of in area such as mental, physical, social, emotional, and educational. This is a benefit to parents who are working full time or more than one job to keep their kids entertained and educated while they are at work. We are looking to target the highest percentage of these demographics as the North San Antonio fits the image of: white, non-hispanic parents with the age range of 25-44 years of age with an income of between $50,000-$99,000. Research link: ThirdWave Research Competiton: The largest competition we would face is Pre-K 4 SA, The Atonement Academy and Helotes Learning Center. Competition: Pre-K 4 SA is a 4-5 year only program, meaning when the child ages out they must be placed into their next school. This does not give the child time to adjust to a school like schedule in one setting and have the chance to learn moving from one grade to the other. They would be immidately pulled and placed into a new school. The parent would also face having to locate another school for 3 years in the same setting as any top tier private or public institution before going on to the first grade. Their advantage is that they are a city run program and get much more funding, new furniture, and other governmental assistance. The Atonement Academy is a Catholic school that caters education to a religion perception. Our school would create a space of religious ambiguity allowing parents to foster their own beliefs into their children and not being worried about a conflict of religious origin. Their advantage is that they are a private run organization that receives funding internally and externally. Programs are geared in a religious perspective which is a benefit for families learning towards faith based learning. Helotes Learning Center is the largest of the three, catering students from 18 months-12 years. With a spectrum as large as this, there will not be a focus to true childhood education and development as the mental stages of younger children development mostly between the ages of 3-6 years of age. Students stay in the same program up to 12 years of age and can enroll sooner. Learning center that focuses and similar standards as our institution. Our services comes in at the lowest cost compared to our market while still providing the highest quality services available to the children. Our program pricing does not change and is not on a sliding scale giving it the best value available.
- 1: My service is to provide early childhood education for children ranging in ages 3-6 years old. This will prep them to integrate into public and private school starting at either Kindergarten or First Grade. This service will help develop social, emotional, cognitive, and physical developmental areas through fun, hands-on, individual and group activity by trained and certified teachers and staff. 2. Parents will have the chance to tour the location during working hours with their child to observe the classroom structure. They will also be allowed on day where the Parent can observe the Child attending class as if they were enrolled to see how the child reacts to being in the environment. There is an online application parents can fill out to enroll their students or they can fill out the application on location.
- Parents will be encouraged to have children enroll full-time with after-school care so the parent can does not have to worry about care during their working hours and will have a safety net time-frame to pick up their child. Parents that are active military and service may receive discounts off their weekly total. Educators will also receive a discount off their weekly total for enrolling their children. Children will receive a healthy snack and lunch during the time they are enrolled. Allergies and dietary restrictions are enforced.
- Reach: Family households aged 25-45 years of age. Our goal is to target families at home through commercials advertising on local channels or kid-centered channels. In print ads will be passed out during kid-centered events such as Chalk It Up! Or left at information booths at local locations such as the CHildren’s Hospital or Museum. Online presence would also be a key point as our website would be advertised on all marketing outlets. We would also use social media outlets such as paid promotion on facebook and instagram.