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She thinks school is not enough to prepare you for
the real work life.
“I needed to work in order to pay for my studies.”
“In school they teach us about a lot of stuff but it’s too general, it’s when you
start working that you realize you don’t know anything, you have to learn while
you work.”
“The last two semesters where the worst, I had to keep up at work, learning new
things plus study a lot. I was taking 8 courses in order to finish my career on
time and I had to study hard because if not I lost my scholarship.”
“I didn’t quite know where I wanted to work after school, I studied advertising
and it’s too broad so there where many areas I could work on. I liked digital
advertising but I had little knowledge of it, in school they don’t teach us
much of it.”
“I got my job because a friend recommended me, I work in a
digital agency, and I am learning on the job, I really like it but
it’s hard.”
School and work at the same time is very tough and teachers do not
considerate it, they always demand more.
She thinks she has a lot to learn in order to become an expert in
digital advertising, which is her main focus right now.
The best way to get a job is through a friend that can recommend you.
Feels frustrated with
school because it’s
too traditional and
not work oriented.
“Working while studying is what helped me define
what I liked and did not like about my career.”
“I’ve had many jobs while studying, so the transition
between school and work was rather smooth”
“There are jobs I would never go back to, but it’s
because I was not passionate about them.”
“I quit school for a year, I had to work to earn money, but I was
working on areas that where not realted to my career, so as soon
as I had the money I went back to school to finish my career and
looked for a job in something related to it”
“School is very theoretical but work is practical and
fast, you cannot think too much, you have to make
smart decisions”
There are many jobs out there, but it’s
easier to get an internship than a job.
Working and studying helps you become a
better professional because you have to deal
with many responsibilities at an early age.
Working at a big
company will help
you’re resume for
future jobs.
The competition is really
hard, you have to stand
out at work.
Proud of herself for paying for her own school and managing
to work hard and still maintain her scholarship.
It’s difficult to change jobs or begin a
new one, because you have to learn a
lot of new things, things they didn’t
teach her at school.
Feels excited about
finishing school in
order to work and do
what she is
passionate about.
Happy and nervous about her new job and
responsibilities.
Challenged to prove herself
at work.
Mariana is a 24 year old publicist,
hard working, determined,
enthusiastic, independent girl who
just finished school.
feel more confident and
prepared at work
she feels that school was too
theoretical and did not prep her
enough for the work environment
and reality.
She feels proud about
her accomplishments
but a little bit ashamed
to say she couldn’t
afford school and had to
work to do so.
She mentions using
websites to find jobs but
says the most effective
way to find one is a
recommendation from a
friend or teacher.
She almost quit school
for good in order to
work. But she didn’t like
her work and realized if
she didn’t finish her
career she could be
stuck in a job she didn't
like for good.

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Mariana's Empathy Map

  • 1. She thinks school is not enough to prepare you for the real work life. “I needed to work in order to pay for my studies.” “In school they teach us about a lot of stuff but it’s too general, it’s when you start working that you realize you don’t know anything, you have to learn while you work.” “The last two semesters where the worst, I had to keep up at work, learning new things plus study a lot. I was taking 8 courses in order to finish my career on time and I had to study hard because if not I lost my scholarship.” “I didn’t quite know where I wanted to work after school, I studied advertising and it’s too broad so there where many areas I could work on. I liked digital advertising but I had little knowledge of it, in school they don’t teach us much of it.” “I got my job because a friend recommended me, I work in a digital agency, and I am learning on the job, I really like it but it’s hard.” School and work at the same time is very tough and teachers do not considerate it, they always demand more. She thinks she has a lot to learn in order to become an expert in digital advertising, which is her main focus right now. The best way to get a job is through a friend that can recommend you. Feels frustrated with school because it’s too traditional and not work oriented. “Working while studying is what helped me define what I liked and did not like about my career.” “I’ve had many jobs while studying, so the transition between school and work was rather smooth” “There are jobs I would never go back to, but it’s because I was not passionate about them.” “I quit school for a year, I had to work to earn money, but I was working on areas that where not realted to my career, so as soon as I had the money I went back to school to finish my career and looked for a job in something related to it” “School is very theoretical but work is practical and fast, you cannot think too much, you have to make smart decisions” There are many jobs out there, but it’s easier to get an internship than a job. Working and studying helps you become a better professional because you have to deal with many responsibilities at an early age. Working at a big company will help you’re resume for future jobs. The competition is really hard, you have to stand out at work. Proud of herself for paying for her own school and managing to work hard and still maintain her scholarship. It’s difficult to change jobs or begin a new one, because you have to learn a lot of new things, things they didn’t teach her at school. Feels excited about finishing school in order to work and do what she is passionate about. Happy and nervous about her new job and responsibilities. Challenged to prove herself at work. Mariana is a 24 year old publicist, hard working, determined, enthusiastic, independent girl who just finished school. feel more confident and prepared at work she feels that school was too theoretical and did not prep her enough for the work environment and reality. She feels proud about her accomplishments but a little bit ashamed to say she couldn’t afford school and had to work to do so. She mentions using websites to find jobs but says the most effective way to find one is a recommendation from a friend or teacher. She almost quit school for good in order to work. But she didn’t like her work and realized if she didn’t finish her career she could be stuck in a job she didn't like for good.