Margo Schlossberg has extensive experience in marketing, writing, and content management. She has traveled to 28 countries, lived and worked in Malaysia and Indonesia, and studied Portuguese. Her qualifications include a degree in international marketing, mandatory language study, overseas work experience, and experience writing for various industries. She believes the key skills for a great content manager are strong writing, high energy, keeping up to date, editing, creative thinking, lead generation expertise, and a love of writing and content.

2. A Little Bit About Margo Schlossberg
Travelled to 28
countries
Lived and
worked in
Malaysia and
Indonesia
Avid soccer
player
Currently
studying
Portuguese
with private
tutor
Interviewed for
online articles
published in Inc,
CNN Money, Harvard
Business Review,
Forbes (see links to
articles in the back of
this slide deck)

3. So Why Me?
*Degree from the Monterrey Institute of International Studies in
Marketing
* Mandatory language study (Bahasa Indonesian, Spanish)
* Overseas work experience as a marketing manager
* Extensive Writing Experience B2B - US Embassy, American
Chamber of Commerce, Siemens
* Ecommerce Writing/Online Writing- CPA Review for Free,
European Designer Fashion,
*Experience across multiple verticals: government, international,
not for profit, technology, services

4. What Does It Take To Be A Great Content Manager?
I’ve Got
It!!!
• Great Writing Skills
• High Energy
• Keeping up with the times
• Editing skills
• Out of the box thinking
• Lead generation expertise
• A love of all that is writing
and content

5. Insert Audio Here

6. So Now That I Have Your Attention- Let’s Talk Content
Blog
Content and
Editorial
Calendar
User Experience
and
Globalization/Lo
calization 5
things you need
to know now
Spotlight
Emerging
Markets-
choose an
emerging
market
But they speak
English too?
What you need to
know localization
into the UK and
Australia

7. So Now That I Have Your Attention- Let’s Talk Content
Industry Spotlight: -
highlight industry
knowledge why,
how, who
First things
about making a
good first
impression-
business card
etiquette.
When leaving words
in English is
appropriate-
connotation

8. Lead Generation – White Papers And Videos
**A combination of white papers and videos to include a video
channel. Video content will not just be unique but will also
compliment blog posts, social media, lead generation activities and
correlate with where the buyer is in the sales cycle
Brand consistency and the international audience- keeping it clear
but consistent a case study – read intro (bullet points of what you will
learn,findout) to download the case study please complete form.

9. Lead Generation – White Papers And Videos
6 things to look for when choosing a translation (localization) agency.
Want to see the rest? Click here
** Global Support- 9 Best practices for ensuring your business is
geared for delivering customer delight in any language
White paper/lead gen **The business case for localization

10. But Wait.. There’s More..
Creation of proper YouTube/Vimeo video channel with graphics,
lead generation annotation, forms, and video SEO optimization.
Posting of videos with proper hashtags to Google Plus
- Get to know our translators. Meet X Language speciality/
Industry specialty
-- Content that caters towards different stages in the sales cycle-
Choosing your export markets? What you need to know about
legal translation
Interview- 6 things to look for when choosing a translation
(localization) agency
Accompanying video content But they speak English too? What
you need to know localization into the UK and Australia…

11. Resources And Links
 Inc Magazine-
 http://www.inc.com/bill-murphy-jr/5-business-gift-no-nos.html
 CNN Money
 http://money.cnn.com/2013/11/04/smallbusiness/google-blacklist/
 Forbes
 http://www.forbes.com/fdc/welcome_mjx.shtml
 Harvard Business Review
 https://hbr.org/2014/06/navigating-an-office-without-formal-processes/