Rep Shield 042210


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LocalHabit\'s reputation management presentation. The most comprehensive reputation management software in the industry.

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Rep Shield 042210

  1. 1. Reputation Management: Tracking Actions and Opinions Online
  2. 2. Reputation Management: An Emerging Space <ul><li>More consumers are getting information and expressing opinions online than ever before </li></ul><ul><li>Business owners need to be found where people are searching – with accurate, actionable information </li></ul><ul><li>Businesses need to be aware of how their brand is perceived by consumers </li></ul>
  3. 3. Traditional Messaging in One Direction Public Relations Marketing Advertising Traditionally, businesses have communicated with consumers in one direction: top-down. Traditional Media
  4. 4. Online Communication: Diverse and Bi-Directional Public Relations Marketing Advertising My Website But online, the media landscape is far more diverse, and communication is horizontal rather than vertical. Directories Social Sites Blogs & News Search Engines Vertical Sites Regional Sites
  5. 5. Your Message Must Be Diverse and Multi-Directional Too How can I show up in the “Seven Pack”? Have I been reviewed on Gayot? What are they saying about me on Yelp?
  6. 6. The need to manage multiple streams of information requires time, effort, and knowledge. The business owner needs help. That’s where reputation management comes in. But what is reputation management? What Is Reputation Management?
  7. 7. <ul><li>Reputation management is a feedback loop: </li></ul><ul><li>Tracking and managing one’s actions and messaging </li></ul><ul><li>(What you do, how you do it, where you inform others about these things) </li></ul><ul><li>Tracking and managing how others express themselves </li></ul><ul><li>(Tell others / like it / don’t like it / prefer another) </li></ul><ul><li>Reacting to reporting </li></ul><ul><li>(Creating and completing the feedback loop) </li></ul><ul><li>The entities in this loop are generally people but can include businesses, events, and locations. The messaging medium tracked with reputation management for SMBs is the network of local search, social networking, IYPs, etc. </li></ul>A Feedback Loop
  8. 8. In the local space, reputation management is emerging as a major new product and service offering. Many companies are coming out with new solutions and helping to define the marketplace. An Emerging Sector
  9. 9. <ul><li>Common Features </li></ul><ul><li>Certain commonalities have emerged. However, no solution is yet able to offer the full complement of features described on the following pages. </li></ul><ul><ul><li>Listings Management </li></ul></ul><ul><ul><li>Tracking Mentions & Reviews </li></ul></ul><ul><ul><li>Analyzing Search Engine Results </li></ul></ul><ul><ul><li>Business Profiles </li></ul></ul><ul><ul><li>Competitive Views </li></ul></ul><ul><ul><li>Dashboard </li></ul></ul><ul><ul><li>Related Services </li></ul></ul>Defining the Space
  10. 10. <ul><ul><li>Finds listings in directory sites </li></ul></ul><ul><ul><li>Reports on listing accuracy </li></ul></ul><ul><ul><li>Reports on listing details </li></ul></ul><ul><ul><li>Checks if you have claimed listing </li></ul></ul><ul><ul><li>Submits your data to listing sites </li></ul></ul><ul><ul><li>Corrects outdated and erroneous info </li></ul></ul><ul><ul><li>Pushes your message out to all locations </li></ul></ul>Listings Management
  11. 11. <ul><ul><li>Finds reviews of your business </li></ul></ul><ul><ul><li>Tracks amount of reviews over time </li></ul></ul><ul><ul><li>Tracks overall sentiment </li></ul></ul>Mentions & Reviews Mentions & Reviews Mentions Reviews <ul><ul><li>Finds mentions of your business </li></ul></ul><ul><ul><li>Checks blogs & social sites </li></ul></ul><ul><ul><li>Notifies you of new activity </li></ul></ul>
  12. 12. <ul><li>Tracks presence of your business on search engines </li></ul><ul><li>Determines relevance of sites based on search results </li></ul><ul><li>Pushes negative content off prominent search pages </li></ul><ul><li>Promotes positive content on prominent search pages </li></ul>Search Engines Analyzing Search Engine Results
  13. 13. <ul><li>Business Profiles </li></ul><ul><ul><li>Helps business create detailed profile </li></ul></ul><ul><ul><li>Hosts profile and optimizes it for search </li></ul></ul><ul><ul><li>Syndicates profile data on directory sites </li></ul></ul>Business Profiles & Competitive Views <ul><li>Competitive Views </li></ul><ul><ul><li>Measures your presence and reputation against a single competitor </li></ul></ul><ul><ul><li>Measures your presence and reputation against averages (region, category) </li></ul></ul>
  14. 14. <ul><li>Dashboard </li></ul><ul><ul><li>Presents multiple views on report data </li></ul></ul><ul><ul><li>Presents data in meaningful, easily absorbed manner </li></ul></ul><ul><ul><li>Focuses on actionable content </li></ul></ul><ul><ul><li>Lets you run new reports or automatically updates report </li></ul></ul><ul><ul><li>Offers overall score </li></ul></ul><ul><ul><li>Tracks progress / monitors activity over time </li></ul></ul>Dashboard
  15. 15. <ul><li>Related Services </li></ul><ul><ul><li>Website building </li></ul></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Content development </li></ul></ul><ul><ul><li>Consulting </li></ul></ul>Related Services
  16. 16. <ul><li>Future Developments </li></ul><ul><ul><li>Feature improvement </li></ul></ul><ul><ul><li>Strategic partnerships </li></ul></ul><ul><ul><li>Education of SMBs and enterprises </li></ul></ul><ul><ul><li>Streamlining of syndication process </li></ul></ul><ul><ul><li>Market penetration </li></ul></ul>Where To From Here?
  17. 17. Take Control of Your Online Reputation <ul><li>LocalHabit brings a robust solution to an emerging space </li></ul><ul><li>Offers resellers the opportunity to market a full-featured reputation management solution </li></ul><ul><li>Gives brand managers control over business listings and access to multiple streams of online content </li></ul>
  18. 18. Common Questions Business owners are looking for answers … And so are enterprises … Am I listed where I need to be? How do I fix problems with my listings? What are people saying about me? Is my message consistent? How do we manage multiple listings? How do we keep up with rapid change on the internet? How can we track user reviews?
  19. 19. <ul><li>LocalHabit addresses these concerns by: </li></ul><ul><li>Creating a powerful channel from the online consumer to the merchant. </li></ul><ul><li>Boosting the merchant’s online visibility . </li></ul><ul><li>Giving merchants control over where and how they appear online. </li></ul><ul><li>Driving traffic to the merchant’s website and storefront. </li></ul>A Complete Solution
  20. 20. <ul><li>LocalHabit automatically collects details on existing merchant listings at prominent sites. </li></ul><ul><li>LocalHabit is powered by a knowledge base of hundreds of directories and portals: </li></ul><ul><ul><li>Local search sites </li></ul></ul><ul><ul><li>Online yellow pages </li></ul></ul><ul><ul><li>Vertical directories </li></ul></ul><ul><ul><li>Popular search engines </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Regional sites (newspapers, TV, etc.) </li></ul></ul><ul><li>This data fuels a comprehensive report on the merchant’s web presence, including a LocalHabit Score . </li></ul><ul><li>We focus on the most relevant sites for the merchant’s business category and location, and target high profile sites for syndication of merchant data . </li></ul>The Power of Automated Reporting
  21. 21. Many merchants will start with a relatively low LocalHabit Score , reflecting partial coverage in popular directory and social sites. Rich, Detailed Charts & Graphs
  22. 22. Once LocalHabit has begun to manage and influence a merchant’s listings, these numbers will rise. Track Your Progress Over Time
  23. 23. In detailed report screens , sites where the merchant appears are ranked by popularity and identified by type. Links to the actual merchant listing are provided for each entry. Receive Actionable Information
  24. 24. Competitive analysis allows a merchant to track online presence against that of competitors. Here, we show side-by-side results for two restaurants. Keep an Eye on the Competition
  25. 25. For ratings and reviews , we indicate the number of reviews and the average star rating. Links take you directly to the reviews and ratings for your business on each site, where in many cases you can respond directly to reviewers. Monitor User-Generated Content
  26. 26. We also feature a selection of the top-ranked reviews content at several popular sites … Gather Top Reviews in One Place
  27. 27. … as well as mentions of your business in the press. Monitor Press Mentions
  28. 28. <ul><li>Placing Your Message Where It Matters </li></ul><ul><li>We don’t stop at reporting. LocalHabit is also a powerful syndication service . </li></ul><ul><li>Tell us how you want your business listed -- name, address, phone, web address, hours of operation, products, services, and more -- and we will push that information out to all relevant sites. </li></ul><ul><li>Our experts examine your report and determine where you’ll get the most lift , and that’s where we start. </li></ul><ul><li>We track the submission and publication of your listings, and send you monthly updates on the work we’re doing for you. </li></ul>Taking Action for You
  29. 29. Experienced editors take data gathered from the merchant and create unique listings on multiple sites, aided by work-saving software. Pushing Your Message with Unique Listings
  30. 30. Improving the breadth and depth of your online representation will improve your LocalHabit Score. Customers will find you online , and will be more likely to take action when they do. The trend graph shown below tracks changes in the LocalHabit Score of a business across eight months, reflecting syndication activity. See Visibility Grow
  31. 31. Most reputation management solutions focus on people as entities. LocalHabit is focused on businesses and their needs. Most reputation management solutions serve thin slices of the media pie. LocalHabit offers the most comprehensive study of online communication available to the business owner. Most reputation management solutions are branded and wrapped around a destination site. LocalHabit offers a hosted white label solution, available for rebranding and a full-featured platform available at the API level. Most reputation management products merely report, doing little or nothing to correct or influence messaging. LocalHabit offers the most comprehensive distribution of data and widest syndication available. How Is LocalHabit Unique?
  32. 32. <ul><li>LocalHabit is … </li></ul><ul><ul><li>A powerful combination of reporting tool and syndication service. </li></ul></ul><ul><ul><li>Robust, scalable, fully developed and tested, ready to deploy. </li></ul></ul><ul><ul><li>Available as a hosted service or API. </li></ul></ul><ul><ul><li>Uniquely positioned to deliver deep, accurate reporting and verifiable results. </li></ul></ul>What Sets Us Apart
  33. 33. Reputation Management: Tracking Actions and Opinions Online