Trademarks identify products and services through visual representations like logos, images, and combinations of logos and images. Trademarks should be simple, recognizable, and memorable to serve both as a product name and permanent brand advertising. Logos use shapes and colors instead of words to represent a brand, while combination logos pair a logo with a representative image. Isologos integrate text and images that cannot be separated.

1. TRADEMARK: logos,
image logos and
combination logos

2. Trademarks (visual identitity) is
a recognizable sign
, design or expression which
identifies products or services of a
particular source from those of
others.
► Trademarks should be simple forms
andbe easily recognizable (and
remembered) by the public, must be
simple ways and have a simple
combination of flat tones
► They have a dual purpose:?
Product Name
Serve as permanent advertising
brand.
► Brands are part of our daily lives.
They are everywhere, since its main
objective is to be recognized by the
public and thus remembered and
►

3. Logo
►
Logo : words take on the role of the image. The set of
shapes and colors works as a brand to be easily
recognizable.

4. Combination logo
►
When the logo is accompanied by or combined with a drawing
(isotype or image logo) representative of the brand is called
combination logo
►
Isotype or image logo. If the brand name is well known, such as the
Nike brand, this name can disappear, leaving only the shape of the
drawing. Moreover, the shape of the logo accompanying drawing
typically contains overtones that refer to the idea that the brand
wants to project on their product.

5. Isologo
Is it the text and the drawing, can not be separated.
The text within the image or image within the text.

6. Isologo
Is it the text and the drawing, can not be separated.
The text within the image or image within the text.