— Stay Humble — Hustle hard
— Lead Generation
— Social Selling
— Success = No rocket science — No Secrets
— The cycle of sales
— Storytelling
— 1 great concept! Winning as a team
MANUEL DE VITS «Stop saying I Wish & Start saying I Will» - KIOF2017Lviv Startup Club
The document summarizes the career experiences of Manuel De Vits including working in sales roles in Japan, Belgium, Ukraine, Canada, and Luxembourg. It provides 10 sales commands focused on showing up, stopping excuses, asking questions, prioritizing quality, asking for help, overcoming objections, relentless follow up, creating momentum, getting over ego, and closing deals. Storytelling advice is given to describe situations, propose solutions, and present benefits. The document emphasizes that success in sales requires no secrets but hard work as a team to execute.
Vladimir Rusev Elevate Accelerator AUBG - 2021Vladimir Rusev
This document provides advice on starting a new business called MyHealthBuddy. It recommends focusing on growing industries like health-tech during COVID-19. The key aspects to focus on are having a compelling personal story, understanding why you are starting the business, quickly building an MVP to test the market, and focusing on inbound marketing and sales fundamentals like prospecting and defining value propositions based on business benefits rather than features. Experience from previous startups like Connecto and Leanplum emphasize the importance of consulting projects, A/B testing, and optimizing sales processes.
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...Burton Lee
Talk by Hendrik Isebaert, Showpad (Ghent), at Stanford Engineering on January 28 2019, Session #3: 'Flanders : From WW1 Battlefields to Global Leadership in Enterprise Software & Semiconductors'.
Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs
Sales Process and Quick Introduction to CRMAhmad Fahim
This is a summarized presentation about aspects of strategic business development for start-up companies. The presentation was delivered to a group of 8 startup companies under Ibtikaar project of Ministry of Communication and Information Technology of Government of Afghanistan by Aghaez Founder, Ahmad Fahim Didar.
Earning with eLearning - Course Creation and Learning Management System, Thin...Johnny Beirne
This document outlines an introduction to creating an online course for earning potential. It discusses introducing the presenter and their promise to help attendees start their journey to more freedom and learn how to create a short online course and run a webinar to sell it. The document then addresses common questions and concerns about online courses, providing advice on topics, required time commitment, costs, and suitable content. It presents a 3-stage blueprint for creating, marketing and selling an online course, covering aspects like choosing a course, defining content, using software/LMS, email marketing, webinars, launching, and upsells.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...Caroline June
Are you a small business trying to wade through all the jargon to find the right eCommerce solution to unlock the potential of ecommerce either for B2B or B2C? As customers expectations become increasingly demanding, outdated and substandard websites will quickly frustrate users and ward off potential business.
How can a small business live up to these high expectations on a budget? We will share some of the potential pitfalls as well as key considerations and processes we undertook in making this critical business decision less daunting.
Facebook for retailers (Varier, webinar #1) - 17.11.2016Become A/S
This webinar discusses using Facebook for retailers. The agenda includes an introduction, overview of digital marketing and Facebook, and how retailers can use Facebook. Key points include:
- Facebook is recommended because it has the most users and is a good advertising and business platform.
- Retailers should create a Facebook page, post regular updates about products, discounts, and other relevant content. They should also use the page to communicate directly with customers.
- Advertising on Facebook allows retailers to promote their page and products to all Facebook users locally or globally with budgets starting at $1 per day. Setting up ads involves choosing an audience, ad content, and allows measuring results to optimize campaigns.
MANUEL DE VITS «Stop saying I Wish & Start saying I Will» - KIOF2017Lviv Startup Club
The document summarizes the career experiences of Manuel De Vits including working in sales roles in Japan, Belgium, Ukraine, Canada, and Luxembourg. It provides 10 sales commands focused on showing up, stopping excuses, asking questions, prioritizing quality, asking for help, overcoming objections, relentless follow up, creating momentum, getting over ego, and closing deals. Storytelling advice is given to describe situations, propose solutions, and present benefits. The document emphasizes that success in sales requires no secrets but hard work as a team to execute.
Vladimir Rusev Elevate Accelerator AUBG - 2021Vladimir Rusev
This document provides advice on starting a new business called MyHealthBuddy. It recommends focusing on growing industries like health-tech during COVID-19. The key aspects to focus on are having a compelling personal story, understanding why you are starting the business, quickly building an MVP to test the market, and focusing on inbound marketing and sales fundamentals like prospecting and defining value propositions based on business benefits rather than features. Experience from previous startups like Connecto and Leanplum emphasize the importance of consulting projects, A/B testing, and optimizing sales processes.
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...Burton Lee
Talk by Hendrik Isebaert, Showpad (Ghent), at Stanford Engineering on January 28 2019, Session #3: 'Flanders : From WW1 Battlefields to Global Leadership in Enterprise Software & Semiconductors'.
Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs
Sales Process and Quick Introduction to CRMAhmad Fahim
This is a summarized presentation about aspects of strategic business development for start-up companies. The presentation was delivered to a group of 8 startup companies under Ibtikaar project of Ministry of Communication and Information Technology of Government of Afghanistan by Aghaez Founder, Ahmad Fahim Didar.
Earning with eLearning - Course Creation and Learning Management System, Thin...Johnny Beirne
This document outlines an introduction to creating an online course for earning potential. It discusses introducing the presenter and their promise to help attendees start their journey to more freedom and learn how to create a short online course and run a webinar to sell it. The document then addresses common questions and concerns about online courses, providing advice on topics, required time commitment, costs, and suitable content. It presents a 3-stage blueprint for creating, marketing and selling an online course, covering aspects like choosing a course, defining content, using software/LMS, email marketing, webinars, launching, and upsells.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...Caroline June
Are you a small business trying to wade through all the jargon to find the right eCommerce solution to unlock the potential of ecommerce either for B2B or B2C? As customers expectations become increasingly demanding, outdated and substandard websites will quickly frustrate users and ward off potential business.
How can a small business live up to these high expectations on a budget? We will share some of the potential pitfalls as well as key considerations and processes we undertook in making this critical business decision less daunting.
Facebook for retailers (Varier, webinar #1) - 17.11.2016Become A/S
This webinar discusses using Facebook for retailers. The agenda includes an introduction, overview of digital marketing and Facebook, and how retailers can use Facebook. Key points include:
- Facebook is recommended because it has the most users and is a good advertising and business platform.
- Retailers should create a Facebook page, post regular updates about products, discounts, and other relevant content. They should also use the page to communicate directly with customers.
- Advertising on Facebook allows retailers to promote their page and products to all Facebook users locally or globally with budgets starting at $1 per day. Setting up ads involves choosing an audience, ad content, and allows measuring results to optimize campaigns.
Unlocking Western Retail Markets for your HardwareJeff Katz
This document summarizes a presentation about unlocking Western retail markets for hardware products. It discusses:
1. The presenter's background in hardware development and his current role at Telefonica NEXT.
2. Strategies for overcoming skepticism of Chinese brands, including establishing a global identity and focusing on customer service.
3. Considerations for sales and distribution, such as certifications, localization, pricing models, and working with online shops, Amazon, and retailers.
4. Telefonica's IoT platform Geeny, which connects devices, apps, and services to create smarter products and an open IoT ecosystem.
The document provides an agenda and objectives for a CPP forum hosted by CEM IQ. The agenda includes:
- A welcome by Lizette Akker
- A presentation by Matt Gray on Multichoice's Outside-In journey
- A project review by Lizette Akker
- A discussion on mystery shopping led by Meshan Morar
- Networking for all attendees
The objectives are to make connections, collaborate, support the community in the CEM journey, and build local case studies to learn from and benefit businesses. The document then provides details on the various agenda items, including an overview of Multichoice's Outside-In transformation journey and a case study review by Lizette Akker.
The document outlines the training topics covered in a course on developing excellent sales skills. The training covers improving communication skills like questioning techniques and active listening. It also covers telephone etiquette best practices like the five phases of a call and using PICTURE to enhance communication over the phone. The second part of the training focuses on selling skills like prospecting, conducting sales calls using techniques like BAF and handling objections, as well as time management strategies. The training also addresses dealing with different types of customers and sales terminology.
Excerpt from a speech at a sales conference titled 'Don't just succeed, dominate'. Succeeding is like 'business as usual'. Domination is about our position in the market, the size of the market we control, it’s about how relevant we are in the market. It’s about thinking scale. It’s about thinking stakeholder value. We must transit to dominating in the market where we operate in. Will it be easy?No but if we get a couple of things right, we will dominate, and in a manner that is consistent and sustainable. Firstly, we must overcome the big challenge of selling which is to 'sell right consistently. We must be professional in selling I.e. be consultative in approach and sell by design, avoid the common mistakes salespeople make, transit from selling to account management, focus on value creation, truly solve problems and never stop innovating. Now we are there, what next? Envision, dissect the market, align properly with support functions, be self forgiving and repeat those winning strategies. And you will remain dominant.
SMART Sales System - Module 2: Consultative SellingSalesScripter
The document outlines the modules and chapters of a sales training program. Module 2 focuses on consultative selling and differentiates it from product selling. Consultative selling focuses on understanding the prospect's needs and pain points rather than talking about features and benefits of the product. It involves asking questions, listening to understand the prospect, and finding solutions that fit their situation rather than trying to sell the product.
The Importance of a Powerful Sales Strategy for a StartupSteven Tulman
Learn about the importance of developing and executing a powerful sales strategy so that your startup is positioned for growth and success. This presentation will share some insights into how to start developing your sales process, what to consider, what pitfalls to watch out for, and how to extract the right value prop from your product and service so that it resonates with your target audiences. Everything from making the first sale, to hiring multiple Sales Managers and building out a fully functional Sales Department.
This document summarizes a presentation on cost accounting for a Bachelor of Business Administration program. It discusses a handmade yarn string lamp product including materials, shapes, sizes, colors, and reasons for choosing it. It then covers the marketing mix of targeting online markets and setting a moderate price of Rs. 500. Future marketing strategies through eBay, Twitter, and Instagram are mentioned. A SWOT analysis identifies strengths like uniqueness and affordability, and weaknesses like lack of warranty. Recommendations include using online marketing to expand customer base at low cost while requiring minimal new staff or facilities.
The document outlines a one-day training seminar on practical sales techniques for Microsoft distributors. The seminar would cover topics like first impressions, identifying customer needs, tailoring approaches, handling complaints, negotiation, and creating positive customer experiences to retain customers long-term. The goal is to teach concrete tools and a six-step sales process to help distributors improve their results.
Introduction to Solution Marketing (Steve Robins) ProductCamp Boston May 2013ProductCamp Boston
Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.
You will learn:
- Why customers want more than products
- Why they want solutions
- Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
- How solution marketing supports social media
- 5 things every solution should include
- How to build your solution marketing strategy
- 5 things you can do to begin solution marketing at your company - tomorrow
Steve Robins is the VP of Marketing at FirstBest Systems, the leading provider of front office solutions for insurance carriers.
Steve has presented at each of the last 5 ProductCamps in Boston and last year he delivered the keynote on the Invisible Customer.
For the last 15+ years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Prior to FirstBest, Steve founded the strategic marketing consultancy, Solution Marketing Strategies, as well as the top-rated Solution Marketing Blog. Steve has held senior industry, solution and product marketing positions at EMC, Documentum and KANA Software; earlier Steve was a senior analyst at The Yankee Group.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Steve Robins
Grace Brebner provides tips for maximizing the effectiveness of Marketo marketing automation based on her experience as Product Manager at Tourism Holdings Limited. She emphasizes (1) training internal teams to be self-sufficient users, (2) establishing clear documented processes and checklists for compliance and accountability, and (3) combining technical and analytical skills with an understanding of customers to personalize communications and engage customers at the right times.
The document provides information for guest lecturers about marketing intelligence lectures at a university. It details the topics that would be covered in a 45-60 minute guest lecture, including understanding customer behavior, marketing planning, and obtaining useful data. It asks guest lecturers to present about their role, company, and how they use marketing and data. Previous guest speakers were enthusiastic and engaged students in challenging questions and discussions.
Presentation for the Eleven VC in Bulgaria portfolio on Setting up and Scaling yoru Sales Machine.
Topics Covered
Building, Training and Personal Development of your Sales Team
Sales as an Energy Exchange
Defining your ICP - Verticals and Personas
Marketing, the flywheel and Inbound vs Outbound
Prospecting, Referrals, LinkedIn
Sales Process
Value Based Conversation
Qualification Criteria
Selling with a Story and the power of Introverts
International Expansion
ContactPigeon is a unified marketing platform that uses email, web, and purchase behavior insights to deliver personalized messages to customers. It helps e-tailers increase sales through features like abandoned cart reminders, recommendations, and re-engagement campaigns. The company was founded in 2014 by two friends in Greece and has since grown to over 12 employees with global customers. It aims to launch predictive analytics capabilities by the end of 2016 and continue its rapid growth.
Market Selection and Prioritisation - Practical Analysis for FocusDonagh Kiernan
Don't make market decisions based on opinions Use a practical & proven methodology
Too many companies select their target markets based on the person with the strongest opinion, one inbound enquiry or someone they know.
Avoid these common pitfalls by using a fast and practical approach for Decision Makers and understand why you should invest time and resources in selected markets and not in others.
The benefits of a practical methodical approach to Market Selection and Prioritisation:
● Make market selection decisions based on defined criteria and data
● Depersonalise the varied opinions of your team, and help ensure all are on board with the outcome
● Develop a Clear Market view through:
○ Understanding your market size; number of customers
○ Understanding the challenges in the markets; competitor presence
○ Understanding your route to market options; number of potential partners
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Tastyworks is an online brokerage firm established in 2017 that focuses on options, futures and stock trading. It provides easy account opening and a transparent trading platform. Tastyworks offers educational content on its website, LinkedIn and YouTube channels to help traders of all experience levels learn. It is part of the larger tastytrade ecosystem which aims to empower self-directed traders through education. Tastyworks clients can analyze options strategies, track their positions, and access curated watchlists directly on the platform. The firm targets different segments through its educational programming and content on its homepage.
This course provides an introduction to digital marketing concepts and strategies. It will cover fundamental marketing principles, setting campaign objectives, major digital platforms like Google, YouTube, Facebook and Instagram, tracking key performance indicators, and the emerging role of public relations. Students will learn how to design and execute digital marketing campaigns to create brand awareness and drive sales. The course uses case studies and guest speakers to illustrate techniques for search, social media, and multi-platform advertising.
This course provides an introduction to digital marketing concepts and strategies. It will cover fundamental marketing principles, setting campaign objectives, major digital platforms like Google, YouTube, Facebook and Instagram, tracking key performance indicators, and the role of public relations. Students will learn how to design and execute digital marketing campaigns to create brand awareness and drive sales. The course consists of 7 topics that will explore the evolving media landscape, different digital marketing channels, using platforms like Google, Facebook, and emerging channels. It aims to equip students with the knowledge to successfully navigate the constantly changing digital marketing environment.
Denis Radin - "Applying NASA coding guidelines to JavaScript or airspace is c...IT Event
The document discusses NASA code guidelines that can be applied to JavaScript development. It outlines 10 rules for writing reliable JavaScript code, including doing one thing per function, limiting control flow constructs, avoiding dynamic memory allocation, adding assertions, limiting scope, and compiling with all warnings enabled. The guidelines are presented alongside images related to space exploration and aviation to illustrate the importance of writing stable code for critical systems.
Sara Harkousse - "Web Components: It's all rainbows and unicorns! Is it?"IT Event
Web components are a tale of four w3c specifications. They are a hot topic now. We’ve all seen big headlines, for instance, “The Web Components revolution”, “Web Components are a game changer”, “A Tectonic Shift for Web Development”, … and so many others. They are certainly exciting and promising, nevertheless, there are some factors holding them back such as performance issues and lack of browser support. Some features seems to be more hassle than they’re worth. In this talk you’ll examine web components from a pragmatic stand point. So if you want to start using web components in production, come to learn what features can you use today. Actually, despite the still short browser support, some of web components features seems to be the best choice to start with . The assessment you’ll learn is the reflection of my personal research and work on my spare time and also feedbacks from my co-workers.
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Unlocking Western Retail Markets for your HardwareJeff Katz
This document summarizes a presentation about unlocking Western retail markets for hardware products. It discusses:
1. The presenter's background in hardware development and his current role at Telefonica NEXT.
2. Strategies for overcoming skepticism of Chinese brands, including establishing a global identity and focusing on customer service.
3. Considerations for sales and distribution, such as certifications, localization, pricing models, and working with online shops, Amazon, and retailers.
4. Telefonica's IoT platform Geeny, which connects devices, apps, and services to create smarter products and an open IoT ecosystem.
The document provides an agenda and objectives for a CPP forum hosted by CEM IQ. The agenda includes:
- A welcome by Lizette Akker
- A presentation by Matt Gray on Multichoice's Outside-In journey
- A project review by Lizette Akker
- A discussion on mystery shopping led by Meshan Morar
- Networking for all attendees
The objectives are to make connections, collaborate, support the community in the CEM journey, and build local case studies to learn from and benefit businesses. The document then provides details on the various agenda items, including an overview of Multichoice's Outside-In transformation journey and a case study review by Lizette Akker.
The document outlines the training topics covered in a course on developing excellent sales skills. The training covers improving communication skills like questioning techniques and active listening. It also covers telephone etiquette best practices like the five phases of a call and using PICTURE to enhance communication over the phone. The second part of the training focuses on selling skills like prospecting, conducting sales calls using techniques like BAF and handling objections, as well as time management strategies. The training also addresses dealing with different types of customers and sales terminology.
Excerpt from a speech at a sales conference titled 'Don't just succeed, dominate'. Succeeding is like 'business as usual'. Domination is about our position in the market, the size of the market we control, it’s about how relevant we are in the market. It’s about thinking scale. It’s about thinking stakeholder value. We must transit to dominating in the market where we operate in. Will it be easy?No but if we get a couple of things right, we will dominate, and in a manner that is consistent and sustainable. Firstly, we must overcome the big challenge of selling which is to 'sell right consistently. We must be professional in selling I.e. be consultative in approach and sell by design, avoid the common mistakes salespeople make, transit from selling to account management, focus on value creation, truly solve problems and never stop innovating. Now we are there, what next? Envision, dissect the market, align properly with support functions, be self forgiving and repeat those winning strategies. And you will remain dominant.
SMART Sales System - Module 2: Consultative SellingSalesScripter
The document outlines the modules and chapters of a sales training program. Module 2 focuses on consultative selling and differentiates it from product selling. Consultative selling focuses on understanding the prospect's needs and pain points rather than talking about features and benefits of the product. It involves asking questions, listening to understand the prospect, and finding solutions that fit their situation rather than trying to sell the product.
The Importance of a Powerful Sales Strategy for a StartupSteven Tulman
Learn about the importance of developing and executing a powerful sales strategy so that your startup is positioned for growth and success. This presentation will share some insights into how to start developing your sales process, what to consider, what pitfalls to watch out for, and how to extract the right value prop from your product and service so that it resonates with your target audiences. Everything from making the first sale, to hiring multiple Sales Managers and building out a fully functional Sales Department.
This document summarizes a presentation on cost accounting for a Bachelor of Business Administration program. It discusses a handmade yarn string lamp product including materials, shapes, sizes, colors, and reasons for choosing it. It then covers the marketing mix of targeting online markets and setting a moderate price of Rs. 500. Future marketing strategies through eBay, Twitter, and Instagram are mentioned. A SWOT analysis identifies strengths like uniqueness and affordability, and weaknesses like lack of warranty. Recommendations include using online marketing to expand customer base at low cost while requiring minimal new staff or facilities.
The document outlines a one-day training seminar on practical sales techniques for Microsoft distributors. The seminar would cover topics like first impressions, identifying customer needs, tailoring approaches, handling complaints, negotiation, and creating positive customer experiences to retain customers long-term. The goal is to teach concrete tools and a six-step sales process to help distributors improve their results.
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Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.
You will learn:
- Why customers want more than products
- Why they want solutions
- Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
- How solution marketing supports social media
- 5 things every solution should include
- How to build your solution marketing strategy
- 5 things you can do to begin solution marketing at your company - tomorrow
Steve Robins is the VP of Marketing at FirstBest Systems, the leading provider of front office solutions for insurance carriers.
Steve has presented at each of the last 5 ProductCamps in Boston and last year he delivered the keynote on the Invisible Customer.
For the last 15+ years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Prior to FirstBest, Steve founded the strategic marketing consultancy, Solution Marketing Strategies, as well as the top-rated Solution Marketing Blog. Steve has held senior industry, solution and product marketing positions at EMC, Documentum and KANA Software; earlier Steve was a senior analyst at The Yankee Group.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Steve Robins
Grace Brebner provides tips for maximizing the effectiveness of Marketo marketing automation based on her experience as Product Manager at Tourism Holdings Limited. She emphasizes (1) training internal teams to be self-sufficient users, (2) establishing clear documented processes and checklists for compliance and accountability, and (3) combining technical and analytical skills with an understanding of customers to personalize communications and engage customers at the right times.
The document provides information for guest lecturers about marketing intelligence lectures at a university. It details the topics that would be covered in a 45-60 minute guest lecture, including understanding customer behavior, marketing planning, and obtaining useful data. It asks guest lecturers to present about their role, company, and how they use marketing and data. Previous guest speakers were enthusiastic and engaged students in challenging questions and discussions.
Presentation for the Eleven VC in Bulgaria portfolio on Setting up and Scaling yoru Sales Machine.
Topics Covered
Building, Training and Personal Development of your Sales Team
Sales as an Energy Exchange
Defining your ICP - Verticals and Personas
Marketing, the flywheel and Inbound vs Outbound
Prospecting, Referrals, LinkedIn
Sales Process
Value Based Conversation
Qualification Criteria
Selling with a Story and the power of Introverts
International Expansion
ContactPigeon is a unified marketing platform that uses email, web, and purchase behavior insights to deliver personalized messages to customers. It helps e-tailers increase sales through features like abandoned cart reminders, recommendations, and re-engagement campaigns. The company was founded in 2014 by two friends in Greece and has since grown to over 12 employees with global customers. It aims to launch predictive analytics capabilities by the end of 2016 and continue its rapid growth.
Market Selection and Prioritisation - Practical Analysis for FocusDonagh Kiernan
Don't make market decisions based on opinions Use a practical & proven methodology
Too many companies select their target markets based on the person with the strongest opinion, one inbound enquiry or someone they know.
Avoid these common pitfalls by using a fast and practical approach for Decision Makers and understand why you should invest time and resources in selected markets and not in others.
The benefits of a practical methodical approach to Market Selection and Prioritisation:
● Make market selection decisions based on defined criteria and data
● Depersonalise the varied opinions of your team, and help ensure all are on board with the outcome
● Develop a Clear Market view through:
○ Understanding your market size; number of customers
○ Understanding the challenges in the markets; competitor presence
○ Understanding your route to market options; number of potential partners
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Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Tastyworks is an online brokerage firm established in 2017 that focuses on options, futures and stock trading. It provides easy account opening and a transparent trading platform. Tastyworks offers educational content on its website, LinkedIn and YouTube channels to help traders of all experience levels learn. It is part of the larger tastytrade ecosystem which aims to empower self-directed traders through education. Tastyworks clients can analyze options strategies, track their positions, and access curated watchlists directly on the platform. The firm targets different segments through its educational programming and content on its homepage.
This course provides an introduction to digital marketing concepts and strategies. It will cover fundamental marketing principles, setting campaign objectives, major digital platforms like Google, YouTube, Facebook and Instagram, tracking key performance indicators, and the emerging role of public relations. Students will learn how to design and execute digital marketing campaigns to create brand awareness and drive sales. The course uses case studies and guest speakers to illustrate techniques for search, social media, and multi-platform advertising.
This course provides an introduction to digital marketing concepts and strategies. It will cover fundamental marketing principles, setting campaign objectives, major digital platforms like Google, YouTube, Facebook and Instagram, tracking key performance indicators, and the role of public relations. Students will learn how to design and execute digital marketing campaigns to create brand awareness and drive sales. The course consists of 7 topics that will explore the evolving media landscape, different digital marketing channels, using platforms like Google, Facebook, and emerging channels. It aims to equip students with the knowledge to successfully navigate the constantly changing digital marketing environment.
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The world of frontend development is changing rapidly. No one stays at the top for a long time. Just yesterday we saw the triumph of React, but today Angular2 treads on its heels. Why have I chosen Vue in 2017? Why not to use a usual React? Have the Chinese managed to create a "silver bullet"? In this report we'll consider these questions and we'll find out why Vue is at the top among JS-frameworks on GitHub and whether it's worth chosing it.
Evgeny Gusev - "A circular firing squad: How technologies drag frontend down"IT Event
Twitterati rules today's world of frontend: popularity equals life. On the one hand, this is good: you can write your own application without spending money and ""rock the world."" And on the other hand — now the frontend world is like a line of the famous song: ""There are nine million bicycles ..."" Is it good or bad? That's what is going to be figured out.
What is a life cycle of technology and is the world really ruled by secret backstage; do React developers really have the highest salaries? In what direction the frontend world goes? In this session, listeners of the talk will see the most interesting examples of frameworks and hear the answers to these and other questions.
Vladimir Grinenko - "Dependencies in component web done right"IT Event
We live in a component-based world. Complex components are based on simple ones. This implies the need to express dependencies between them. Most existing methods have notable disadvantages: hardcode, refactoring complexity, large amount of manual work and so on. Let’s fix it!
Dmitry Bartalevich - "How to train your WebVR"IT Event
Nowadays frontend developer is quite bored - news about new JS-based language aren't exciting, just like about new frameworks. And one day, while writing another logic of the another component or, Jesus Christ, bug fixing IE9, you can find absolutely charming create - WebVR.
In my lecture I'm going to share some secred knowledge about its behaviour, training tools, as well as gained experience.
Nowadays, there are many tips how start your project following the "Offline First" principle. But how add a support offline mode for applications that have already been released? What tactics and architectural approaches are used? What technologies and libraries are looking for? What storages are needed for implementation of pull/push strategies?
James Allardice - "Building a better login with the credential management API"IT Event
Login pages are probably the single type of page that users on the web interact with more than any other. In recent years the sign in experience has changed with the advent of federation via social networks, but whether a user has to type an email address and password or click a link and be redirected via Facebook, the process still interrupts the journey. The Credential Management API, designed by Mike West at Google, is an attempt to help streamline this process at the user agent level. This talk will investigate the new API and explore how we can use it to progressively enhance customer journeys in the apps we build.
Fedor Skuratov "Dark Social: as messengers change the market of social media ...IT Event
– Dark Social. Email, messengers, dark Internet.
– 3 billion in messengers from where all these people undertook and that they do there.
– The whole world – Wechat, and people in it Chinese. As the Asian model wins the West.
– Telegram-channels. As ordinary function not of the most popular messenger caused the real alarm in Russia.
– What’s next? Where the market in a year will come.
Андрей Зайчиков "Архитектура распределенных кластеров NoSQL на AWS"IT Event
Мы рассмотрим важные особенности построения архитектуры распреденных кластеров NoSQL с использованием ресурсов Amazon Web Services, мы затронем такие аспекты как: архитектура гео распределенных кластеров, оптимизация производительности, выбор основных опций для деплоймента и ряд других аспектов. В докладе мы сконцентрируемся на таких популярных базах данных, как Cassandra, MongoDB и некоторых других.
Алексей Рагозин "Java и linux борьба за микросекунды"IT Event
Java используется для широкого спектра приложений, некоторые из них могут иметь жёсткие требования по времени отклика.
Но если речь идёт про сотни микросекунд, годится ли Java, в принципе, для таких задач?
Доклад осветит практические аспекты разработки решений с малым временем отклика на платформе Java + Linux
Volodymyr Lyubinets "Introduction to big data processing with Apache Spark"IT Event
In this talk we’ll explore Apache Spark — the most popular cluster computing framework right now. We’ll look at the improvements that Spark brought over Hadoop MapReduce and what makes Spark so fast; explore Spark programming model and RDDs; and look at some sample use cases for Spark and big data in general.
This talk will be interesting for people who have little or no experience with Spark and would like to learn more about it. It will also be interesting to a general engineering audience as we’ll go over the Spark programming model and some engineering tricks that make Spark fast.
Опубликовав в своём блоге знаменитую заметку о переезде с PostgreSQL на MySQL, Uber наделал много шума в постгресовом сообществе. Для многих из разработчиков PostgreSQL это стало толчком к осознанию несовершенства постгресового табличного движка (который пока всё ещё один). В данном докладе будет разобран пост Uber’а глазами разработчика PostgreSQL. Я расскажу с какими пунктами «обвинения» я согласен, с какими не согласен, а с какими – согласен частично. Также я разберу разработки сообщества в данном направлении и то, насколько они, на мой взгляд, позволяют преодолеть указанные недостатки.
Александр Крашенинников "Hadoop High Availability: опыт Badoo"IT Event
Инфраструктура Hadoop – популярное решение для таких задач, как распределённое хранение данных и вычисления Map/Reduce на кластере. Хорошая масштабируемость и развитая экосистема подкупают и обеспечивают Hadoop’у прочное место в инфраструктуре различных информационных систем. Но чем больше ответственности возлагается на этот компонент, тем важнее обеспечивать его отказоустойчивость и high availability.
Leonid Vasilyev "Building, deploying and running production code at Dropbox"IT Event
Reproducible builds, fast and safe deployment process together with self-healing services form the basis of stable and maintainable infrastructure. In this talk I’d like to cover, from the Site Reliability Engineering (SRE) perspective, how Dropbox addresses above challenges, what technologies are used and what lessons were learnt during implementation process.
Анатолий Пласковский "Миллионы карточных платежей за месяц, или как потерять ...IT Event
Этот доклад – история организации и проведения «боевой стрельбы». Я расскажу о том, как реализовать нагрузочное тестирование реальными платежами без перерывов в работе системы. А также о том, как такой эксперимент может внезапно подорожать на 10 тысяч евро.
Mete Atamel "Resilient microservices with kubernetes"IT Event
Talk description: Creating a single microservice is a well understood problem. Creating a cluster of load-balanced microservices that are resilient and self-healing is not so easy. Managing that cluster with rollouts and rollbacks, scaling individual services on demand, securely sharing secrets and configuration among services is even harder.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views