This document discusses the objectification and sexualization of women in fashion photography and advertising. It notes that major brands have adopted a pornographic style to persuade consumers to buy goods. Women are increasingly portrayed as passive objects of male desire, and fashion photography is 89% more likely to sexualize women now than in the 1960s. Some criticize this trend as degrading, exploiting, and stripping women of agency over their own bodies and images for the purposes of marketing and financial gain. Others see it as contributing to the continuing objectification of women in media and culture.

1. Project Manager – Maria Price
Researcher - Amy Rees
Content Creator – Rachael Langley
P & D – Debby Coleman
Narration – Lucy Wiseman

2. ‘The main objective of
fashion photography and
advertising is to
persuade the consumer
to buy goods and that a
‘So why is it
pornographic style has
serivces
been adopted by major
…’
brands
…’

3. “Not engaged
in any kind of
productive
labour”

4. “Women’s passivity and
silence is sexualised, stylised
and highly saleable”

5. “89% more likely to be
sexualised and even
‘pornified’ in the 2000’s than
in the 1960”

6. “Fashion items as
objects create or
express consumers’
“She is viewed
identity
primarily as a dignity of
“Offended the
…’”
physical object of sense
the women, in the
male desire.”
that the feminine figure
is shown in a degrading
manner”

7. “Illustrating
fashion’s
fetishisation of
the female
corpse”
“Boost a waning
audience or build a
new one”

8. ‘FEMEN’
“We live in the world of male
economic, cultural and
“Use their bodies In this
to
ideological occupation.
protest for women’s
world, a women is a slave, she
rights
is stripped of the right to any
property but above all she is
…”
stripped of ownership of her
own body
…”

9. “Whether the aesthetics of porn are
adopted by fashion photographers to try
and create a vulnerable woman character
whom their female audience will identify
with, or whether it is to cause controversy
to give the brand more exposure than
they might otherwise get, it is clear that
this use of highly sexualised imagery
contributes to the continuing
objectification of women.”

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Thank You.