3. A Subculture oblivious of modern fashion trends
This is no surprise, due to how fashion is presented by the media
4. This presentation will assess obsession with
the youth and the increasingly large and
affluent older generation, defining the place
of the older woman in the world of fashion
7. There has been a massive focus on the impact this has on younger
girls and how this results in the sexualisation of children.
8. A prime example of this is Thylane Loubry Blondeau, a 10 year
old model for French Vouge
9. “Brings to mind full-grown size-zero magazine cover girls”
What affect is it
having on the
older generation?
“Giving young girls unhealthy ideas about how they should
look”
“Grown up beauty”
10. With the retirement age also increasing rapidly, older women are becoming
ever more high profile in the business world. However, this does not stop
them being pigeonholed as unfashionable and behind the times.
With average age of the population increasing, older people are becoming a
much more dominant part of society, taking up 17 percent of the whole
population. According to Imogen Matthews, a market researcher for ‘InCosmetics’
17.9%
12.6%
8.9%
13. International Journal of Market research:
“The average age of most advertising executives is below 50,
and many researchers have commented on the lack of empathy
this seems to create with the over-fifties population.”
Carrigan and Szmigin
14.
15. Ignoring older women like doesn’t just leave them unaware and
separate from modern life but can also do psychological damage
similar to that of teenage girls
Fad Diets
Excessive exercise
regimes
Cosmetic surgery
16. Alienation and exclusion of older
women within the media could
definitely be an explanation for this
17. Attitudes towards older women and their place within the
world of fashion are changing
Havas Worldwide (2012) conducted a survey on the British
population discussing age and the idea of moving beyond youth
culture
18. Anna Wintour (64)
Vivienne Westwood (72)
Miuccua Prada (64)
Witnessing older powerful women like these in the public eye
encourages older people to become involved in the fashion
industry and decreases stigma
19. Embracing older woman within their advertisements and campaigns
Dolce &GAP
Gabanna
American Apparel
20. Daphne Selfe - 84 years old and is Britain’s oldest model
Earns up to £1,000 a
day
Has featured in Vouge
and Marie Claire
No cosmetic surgery
21. Other older models and fashion icons include women
such as
Jacky
Lesley Lawson ‘Twiggy’ O’Shaughnessy
(64)
(61)
Madonna (55)
23. In conclusion, the fashion industry can be
extremely influential to women of any age,
sometimes causing them to be physically and
psychologically affected by the unrealistic
body image presented by the media
24. With brands finding their place within the fashion industry
Women are and companies becoming more aware of the
influence they have on younger girls and with older women
becoming more and more influential in the fashion world
This is changing
25. Research, 41, (3).
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