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Connected Innovation at General Mills<br />Mike Helser, Ph.D.<br />Mike Antinone, Ph.D.<br />

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General Mills<br />World’s 6th largest food company<br />$15+ billion in FY09 net sales*<br />30,000 employees<br />Marketed in more than100 countries<br />*Includes proportionate share of JV sales<br />

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Delivering Innovation Since 1866<br />1869<br />1866<br />1921<br />1924<br />1928<br />2001<br />1941<br />1903<br />1990<br />1951<br />2008<br />2005<br />

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Championship Brands<br />

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Why “Connected Innovation”?<br />Invention <br />Model<br />Connection <br />Model<br />Colleagues<br />Universities<br />Suppliers<br />Other Industries<br />Government Labs<br />Internal Collaboration<br />Collaboration with Trusted Partners<br />Collaboration with New Partners<br />The world is my lab<br />The lab is my world<br />FoodManufacturers<br />

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Open Innovation Model<br />Product<br />Solution<br />Technology<br />Connected Innovation Solutions<br />Technology<br />6<br />Solutions:<br /><ul><li>Technologies

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Technical Expertise

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Ready-To-Go Products</li></li></ul><li>Making Connections<br />GOV’T <br />AGENCIES<br />INTERNAL <br />ROLODEX<br />SME’s<br />ALUMNI<br />CONSORTIA<br />RESEARCH<br />INSTITUTES<br />TRADE<br />SHOWS<br />ENTREPRENEURS<br />PROFESSIONAL <br />SOCIETIES<br />UNIVERSITIES<br />

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How We Will Make Connections<br />8<br />Inviting Through Networking<br />Inviting Through GWIN<br />

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Inviting Contact through Networking<br />9<br />

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“Viral” Campaigns<br />(Leverage iNNo360)<br />

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Innovation Opportunity Brief<br />(Leverage iNNo360)<br />

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Inviting Contact through G-WIN<br />

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Sharing Your Novel or Unique Idea<br />13<br />

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Sharing Our Key Needs<br />

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Matching Talent with Needs<br />15<br />Contact Info<br />Bio<br />Key Words<br />Academic Publications<br />Patents<br />

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Joining the G·WIN Network!<br />16<br />Leave us your business card and attach the brief bio form<br />Enter the G·WIN web site and register<br />www/generalmills.com/win<br />

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G·WIN Registration Page<br />17<br /> <br /> <br />

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Why Partner With Us<br />18<br />Leveraging Your Idea<br />With Our Expertise<br /><ul><li>Powerful Global Brands

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Marketing

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Brand Design

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Manufacturing and Distribution Scale

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Technical Assistance</li></ul>Bringing all the pieces together<br />

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Flexible Partnering Model<br />Guiding Principles<br /><ul><li>Nimble

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Transparent

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Mutually beneficial

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Build on-going relationship</li></ul>GMI <br />Needs<br />Partner <br />Needs<br />

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Connecting with Suppliers<br />

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Connecting with Universities<br />

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Connecting with Companies<br />

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Connecting with New Geographies<br />

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24<br />Areas of Interest to General Mills<br />Health<br />Reduce Sodium, Sugar and Fat<br />Deliver Targeted Health Benefits<br />Heart Health, Weight Management, Immunity, Cognition, Digestion<br />Whole Grain & Fiber<br />New Claims based on Clinical Research<br />Improved functionality; Lower Cost<br />Simplify Ingredient Labels<br />New natural alternatives<br />

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25<br />Areas of Interest to General Mills<br />Sustainability<br />Reduce Environmental Impact<br />Packaging, Waste, Water, Energy, Green House emissions<br />Cost Reduction<br />Technology to Enable Cost Savings<br />Ingredients, Formulation, Manufacturing, Packaging<br />Product Innovation<br />Ready to Go Products<br />

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Thank You<br />www.generalmills.com/WIN<br />(763) 764-4946 (GWIN)<br />G-WIN@genmills.com<br />