Ardian from Kosovo is a creative brain with a unique approach to content and marketing. His presentation will show you how to build a creative campaign to track events in real time with a limited budget by outsourcing content.

1. MANAGING SOCIAL AND
ADVERTISING REAL TIME
Ardian KURTOLLI
Marketing Manager
Air Prishtina
23.09.16 www.airprishtina.com 1

2. Ardian “FuGaA” Kurtolli.
Marketer, Creative Director
Gamer , Entrepreneur
Artist, Rapper.
www.fugaa.com
Air Prishtina.
Your best way home
We are today the leading provider of low cost and
high quality air travel to Kosovo and Macedonia.
HQ in Zurich, branches in Kosovo and Macedonia.
The gate to Europe
From Pristina and Skopje, we offer the freedom to
travel with regular scheduled flights to many
destinations in Europe and individually scheduled
flights throughout the world.
Leaders in Quality and Reliability.
23.09.16 www.airprishtina.com 2

3. The «Default» Page.
•45K Likes. Do we like these Likes?
•Non relevant ads. Bad targeting.
•No Guides. Print and Digital = Same.
23.09.16 www.airprishtina.com 3

4. Getting Ready ( Partners and reBranding)
GET READY:
• DigitasLBI
• KOMFO
• QUALIFIO
• BASE AGENCY (Outsource)
GO:
1. Design Guide. Check!
2. KOMFO ADS. Page and Posts!
3. Steady content 2-3 posts / week.
4. Use insight with agency for
Campaigns.
23.09.16 www.airprishtina.com 4
FULL YEAR Content:
Basic Content :
-Landscapes - Photo (To Kosovo)
-Timelapses – Video (From Kosovo)
-Speedpaint – Video (Fun/ADHOC/Events)
-Offers – Photo (From / To Kosovo)
Campaign Content:
- PrizeGame Campaigns
- Main Campaign
- EURO 2016 (HISTORICAL)
- END YEAR

5. 23.09.16 www.airprishtina.com 5
Facebook Postings with new Design Guide.

6. 23.09.16 www.airprishtina.com 6
Prize Games – ADELE (Jan/Feb) & Euro 2016 (Mar/Apr)
Opt-Ins
>
NL
>
Custom Audiences
>
Lookalike Audiences.

7. Target > Cast
• Main Segment: FAMILIES
Albanian Diaspora. 197x
• Home & Homeland ?
Air Prishtina Family:
Kosovo: Grandfather & Grandmother.
Diaspora: Man, Wife, Kids. (Always Real)
23.09.16 www.airprishtina.com 7

8. Cast > Branding .
• Always be present. Coca Cola Style.
23.09.16 www.airprishtina.com 8

9. Main Campaign (Image AD)
23.09.16 www.airprishtina.com 9

10. Main Campaign (Addon Posts)
23.09.16 www.airprishtina.com 10
FOCUS:
FB Main.
YT Archive.
CONTENT:
Campaign 30 Days
Picture Posts 14
Video Posts 4

11. Main Campaign (Ads and Stats)
23.09.16 www.airprishtina.com 11
TV:
2.5Eu/Sec.
Short AD 60Sec = 150Euro
News Prime Time Daily.
€4500.00 TOTAL
Views ????
BONUS:
“Word Of Mouth ADS”
Online:
€0.0004 Per View
Long AD 120Sec
1,051,880 Video Views
€447.20 TOTAL
+Free PR

12. Euro 2016 INTRO (Call to Action)
23.09.16 www.airprishtina.com 12

13. 8. Euro 2016 Campaign (Dynamic)
Pre Production of Content:
• Photo Post Pre Match
• Photo Post on All Goals.
• Video Post on End Match
• Schedule All Content
• Realtime POST
• “BOOST POST” – “Wild”
23.09.16 www.airprishtina.com 13

14. 23.09.16 www.airprishtina.com 14

15. 23.09.16 www.airprishtina.com 15

16. ROUND UP!
23.09.16 www.airprishtina.com 16
Mini “Re-branding”
Make Mockups/Templates
Be Present, use all elements.
Cheap Steady Content
Campaign Content on TOP
Predict if you can!
Boost it up! Catch The Moment.
THANK YOU!