Brand Awareness at the Local Level

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Brand Awareness at the Local Level

  1. 1. Brand Awareness at the Local Level UKRAINE BARCELONA 2010
  2. 2. About KOMPASS Ukraine 17 YEARS IN THE MARKET17 YEARS IN THE MARKET
  3. 3. Traffic’s sources AWARENESS = TRAFFICAWARENESS = TRAFFIC SEO / SEMSEO / SEM Exhibitions, mass media advertising, etc… Exhibitions, mass media advertising, etc… PR-Events (conferences, forums, mass media, …) PR-Events (conferences, forums, mass media, …)
  4. 4. KOMPASS Ukraine SEO&SEM BusinessBusiness NewsNews news.kompass.ua CallCall BoardBoard board.kompass.ua ExhibitionsExhibitions and fairsand fairs expo.kompass.ua BusinessBusiness ArticlesArticles articles.kompass.ua HotelHotel bookingbooking hotels.kompass.ua DataBaseDataBase (SEO)(SEO) baza.kompass.ua Job searchJob search rabota.kompass.ua Travel & tourTravel & tour bookingbooking otpusk.kompass.ua AuctionsAuctions auction.kompass.ua
  5. 5. •About 1,500-2,500 Ukrainian visitors per day •More than 16,000 company news published •More than 25,000 companies mentioned •Original source for more than 20,000 republications •Rated 10th in the Global Rating of the Ukrainian electronic mass media (inforotor.ru) News.KOMPASS.UA Kompass searchbox Free news Paid news
  6. 6. •More than 15,000 registered users •About 3,500-4,500 Ukrainian visitors per day •More tnan 16,000 ads published •About 100-200 new ads per day Board.KOMPASS.UAKompass searchbox Paid advertisement Board categories
  7. 7. Board.KOMPASS.UA Paid advertisements Free advertisements
  8. 8. Traffic of the KOMPASS.UA 0 50 000 100 000 150 000 200 000 250 000 300 000 Satellite projects launch (June 2007) Second wave
  9. 9. UA.kompass.com traffic Stats for April – September 2010
  10. 10. KOMPASS Ukraine cooperates with • More than 100 exhibition companies • More than 250 exhibitions per year • About 5,000-15,000 visitors per exhibition • All branches and sectors . • More than 50 forum&conference organizers • More than 150 forums & conferences per year • About 100-500 visitors per event • Specialized branches (Internet, DM, SEO, marketing,...) • More than 20 mass media publishers • More than 100 ad publications per year • About 5,000-15,000 copies per edition • Magazines, journals, newspapers, directories
  11. 11. Public Relations • KOMPASS Ukraine Blog (news.kompass.ua/blog) • Participation at the conferences and forums as a speaker («Internet-Business», «Industrial Marketing», «DM Days», etc…) • KOMPASS nominations for the specialized competitions and contests («Direct Hit», «Silver Gull», «Students’ PR-festival», etc…) • Publishing of the news, press releases, image and analytical articles in the electronic mass media (ub.ua, Ukr.Net, B2Blogger.com, Reklamaster.com, Comp&nion.ua, etc…)
  12. 12. Any questions? Vlad Butyrin President KOMPASS Ukraine office@kompass.ua Vitaly Sheptun Chief of Marketing Dept. KOMPASS Ukraine marketing@kompass.ua ua.kompass.com

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