Miranda Gahrmann of Randstad presents bite-sized actionable search en gine optimization advice and tips for the SEO community working from home during the coronavirus pandemic.

2. Managing SEO Performance Across Remote
Teams
● Miranda Gahrmann - Randstad
● Authoritas
Laurence O’Toole
Carrie Shepherd
SEO Jo Blogs

3. About Miranda Gahrmann
● Master in Digital Marketing
● Master of Brand, Reputation and Design
Management
● 11 years experience in Search Engine Marketing
● Based in Dubai & Cairo

4. How to manage remote workers?
How to start?
● Set clear expectations and make
them accountable
● Define the process
● Provide formats for deliverables
● Provide trainings
● Preferred way to communicate
● Ask remote workers if they prefer
to checks along the way, or not
● Learn about cultural differences

5. How to manage remote workers?
Managing the team
● Focus on goals
● Schedule regular (video) meetings
○ Team meetings
○ One-on-one’s
● Communicate positively
● Be responsive and available
● Organize virtual team gatherings

6. “Chasing the Algorithm - Penalties and EAT"
● Pierre Far and Laurent Bourrelly
Thursday 2nd of April 2020 @ 4 p.m. SEO Advice, tea and cake with...