SlideShare a Scribd company logo
1 of 13
Website Development & Redesign
● Is your website look and content up-to-date?
● Are your web pages found during online search?
● Is your website mobile-ready and secure?
Content Creation
● Do you have the internal resources to manage channels?
● Write to Google’s standards?
● Struggle with quality, measurable content?
Social Media Management
● Do you have a company voice?
● Are you confused about platforms and how to use them?
● Are you posting sporadically? Only for promotions?
What Works in Digital Marketing
● 45% of business content creation is done on an ad-hoc basis
● Success of is directly linked to having a documented strategy
Most
Successful
All
Respondents
Least
Successful
Has a documented content marketing strategy 59% 38% 18%
Always/frequently delivers content consistently 82% 60% 16%
Leadership team gives ample time to produce content marketing results 80% 56% 36%
Source: Contentmarketinginstitute.com
Everyone Deserves a Mulligan
As any golfer will tell you, if you are
stuck deep in the woods it’s good to
have a Mulligan.
A do over. A fresh start.
Is it time to take yours?
Partnerwith Mulligan Management Group
A digital marketing agency creating and leveraging quality content
to help your business grow in:
• Visibility• Consistency• Credibility
Established in 2000, we have evolved as the space has evolved.
Mulligan Management Group
Mulligan Management Advantage
● One-on-One Personalized Consulting
● Digital Marketing Experience Since 2009
● Business Goals Driven Strategy
● Established Writing Talent
● Deliver on Time, Every time
● NEO Local, Owner Operated, Woman Led
We Help You Stay on Course
Our Position
Slow Faster Fastest
Limited Knowledge Digital Specialists Jack-of-all-Trades
Instruction Takers Problem Solvers Junior Member Interaction
Piecemeal Customized Approach Standardized
Me Focused You Focused Enterprise Focused
Don’t Get Back to You Nimble & Flexible Not Agile
Listen
&
Collaborate
Develop
&
Design
Deliver
&
Promote
Measure
Meet &
Repeat
Our Approach
12
Introduction
to Company
Needs
Assessment
SOW
Signed
Listen &
Collaborate
Deliver
(Implement)
The
Marketing
Loop
3
1
2
4
3
Mulligan Management Group
Digital Marketing Loop
1
Meet - to listen and collaborate.
Goal: identify your business goals &
specific needs based on your unique
challenges & data analysis.
2 Develop & Design - strategies, content
plans, web architectures.
Goal: create solutions that address
your pain points.
3
Deliver & Promote - at this stage the
price is fixed. Yep, we really mean it!
Goal: exceed expectations but not
budget.
4 Measure, Meet & Repeat - report
results and discuss next steps.
Goal: fine tune strategy and content
based on analytics and input from
principals. Begin the marketing loop
again.
Thank You!
Ready for your Mulligan?
Mulligan Management Group, LLC
www.mulliganmanagementgroup.com
info@mulliganmanagementgroup.com
Stow, Ohio
330-472-7973

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Introduction to Mulligan Management Group.pptx

  • 1.
  • 2. Website Development & Redesign ● Is your website look and content up-to-date? ● Are your web pages found during online search? ● Is your website mobile-ready and secure?
  • 3. Content Creation ● Do you have the internal resources to manage channels? ● Write to Google’s standards? ● Struggle with quality, measurable content?
  • 4. Social Media Management ● Do you have a company voice? ● Are you confused about platforms and how to use them? ● Are you posting sporadically? Only for promotions?
  • 5. What Works in Digital Marketing ● 45% of business content creation is done on an ad-hoc basis ● Success of is directly linked to having a documented strategy Most Successful All Respondents Least Successful Has a documented content marketing strategy 59% 38% 18% Always/frequently delivers content consistently 82% 60% 16% Leadership team gives ample time to produce content marketing results 80% 56% 36% Source: Contentmarketinginstitute.com
  • 6. Everyone Deserves a Mulligan As any golfer will tell you, if you are stuck deep in the woods it’s good to have a Mulligan. A do over. A fresh start. Is it time to take yours?
  • 7. Partnerwith Mulligan Management Group A digital marketing agency creating and leveraging quality content to help your business grow in: • Visibility• Consistency• Credibility Established in 2000, we have evolved as the space has evolved.
  • 9. Mulligan Management Advantage ● One-on-One Personalized Consulting ● Digital Marketing Experience Since 2009 ● Business Goals Driven Strategy ● Established Writing Talent ● Deliver on Time, Every time ● NEO Local, Owner Operated, Woman Led We Help You Stay on Course
  • 10. Our Position Slow Faster Fastest Limited Knowledge Digital Specialists Jack-of-all-Trades Instruction Takers Problem Solvers Junior Member Interaction Piecemeal Customized Approach Standardized Me Focused You Focused Enterprise Focused Don’t Get Back to You Nimble & Flexible Not Agile
  • 11. Listen & Collaborate Develop & Design Deliver & Promote Measure Meet & Repeat Our Approach 12 Introduction to Company Needs Assessment SOW Signed Listen & Collaborate Deliver (Implement) The Marketing Loop 3 1 2 4 3
  • 12. Mulligan Management Group Digital Marketing Loop 1 Meet - to listen and collaborate. Goal: identify your business goals & specific needs based on your unique challenges & data analysis. 2 Develop & Design - strategies, content plans, web architectures. Goal: create solutions that address your pain points. 3 Deliver & Promote - at this stage the price is fixed. Yep, we really mean it! Goal: exceed expectations but not budget. 4 Measure, Meet & Repeat - report results and discuss next steps. Goal: fine tune strategy and content based on analytics and input from principals. Begin the marketing loop again.
  • 13. Thank You! Ready for your Mulligan? Mulligan Management Group, LLC www.mulliganmanagementgroup.com info@mulliganmanagementgroup.com Stow, Ohio 330-472-7973