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Crescendus™
Tip of the Day: June 26, 2016
© Crescendus™ 2016. All Rights Reserved.
www.crescendus.com
PORTFOLIO CENTRIC R&D
R&D teams need to be proactive and not wait for marketing or product development
teams to dictate the user requirements.R&D managers and executives should constantly
be monitoring key research and technology developments in their core businesses and
also adjacent areas. This includes keeping a balanced view of what can be done
internally versus tapping the external innovation ecosystem. With this kind of approach,
your R&D efforts are highly dynamicand your team will be able to provide timely
recommendations to your business development teams (to go and actively license,
partner or acquire external technologies). Always monitor the R&D efforts of your
competitors and their ecosystem of collaborators and IP developments.Also, don’t ignore
the R&D efforts of your existing supply chain partners. The above items are key for
building and maintaining a dynamicportfoliocentric R&D program at your company.

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Crescendus- Portfolio Centric R&D Tip of the Day (June 26, 2016)

  • 1. Crescendus™ Tip of the Day: June 26, 2016 © Crescendus™ 2016. All Rights Reserved. www.crescendus.com PORTFOLIO CENTRIC R&D R&D teams need to be proactive and not wait for marketing or product development teams to dictate the user requirements.R&D managers and executives should constantly be monitoring key research and technology developments in their core businesses and also adjacent areas. This includes keeping a balanced view of what can be done internally versus tapping the external innovation ecosystem. With this kind of approach, your R&D efforts are highly dynamicand your team will be able to provide timely recommendations to your business development teams (to go and actively license, partner or acquire external technologies). Always monitor the R&D efforts of your competitors and their ecosystem of collaborators and IP developments.Also, don’t ignore the R&D efforts of your existing supply chain partners. The above items are key for building and maintaining a dynamicportfoliocentric R&D program at your company.