The New Product Economy - encapsulates the speed of the internet companies in conjunction to the slower pace of the establishment enterprises - which often loss the battle. In these slides are the why it happened and how you can change your fate in the new product economy .
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
This document summarizes topics from a chapter on product planning and development, including preparing a firm for idea generation, concept identification, and active concept generation approaches. It discusses finding creative people by staffing with those having diverse experiences and enthusiasm for innovation. It also outlines barriers to firm creativity like cross-functional diversity and allegiance to functional areas that can limit innovative ideas. The document provides an example of the concept development process for a potential new coffee product called Designer Decaf in response to changes in the North American coffee market and culture.
This document provides an agenda and overview for a marketing management course session on new products. The session will cover what constitutes a new product, why firms introduce new products, why some good product ideas fail, factors that affect customer adoption of new products, and creativity in new product development. It outlines types of new products based on level of newness. It discusses reasons why firms introduce new products, including supporting additional usage and enhancing sales of current products. It notes common reasons why new products fail, such as not meeting an unidentified customer need. It also covers factors that influence customer adoption of new products, like advantage, compatibility and risk. Finally, it emphasizes the importance of creativity in new product development.
Within itself, innovation holds many paradoxes. It can become a rod for the back of a company. It can drive growth. It can motivate people. It can be very difficult to do. It may at some point become impossible to innovate a given product further. This article explores the paradoxes of innovation as a major driver of company success today.
The document discusses disruptive innovation theory and how successful companies can fail to adapt. It provides three key points:
1) Clayton Christensen's disruptive innovation theory explains how new, simpler technologies can overtake established companies. Incumbents focus on existing customers rather than emerging needs.
2) Christensen's RPV (resources, processes, values) theory shows how a firm's strengths can also be weaknesses, blinding them to disruptions. When platform shifts occur, moving to new technologies is difficult.
3) Listening primarily to current customers can cause companies to miss disruptions. New entrants are often best poised to pursue adjacent possible markets that incumbents cannot envision.
iQ is a digital innovation lab within GSW Worldwide that brings new ideas and prototypes to healthcare clients. They explore emerging technologies, concepts, and trends to develop innovative products and services. iQ shares these innovations through rapid prototypes, innovation theaters, workshops, and new products/services. Their goal is to foster growth and competitive advantage for clients through bold, creative solutions.
In an earlier Linkage webinar delivered by Lonney Gregory, we explored behaviors to develop an innovative mindset and stimulate creativity. We believe in order to stay ahead of the competition, individuals and teams must be creative and innovative. And while that is true, creativity and innovative behaviors alone won’t guarantee innovation initiatives will succeed. But what if you could hedge your bets on innovation and increase the likelihood of success; would you do it? In addition to engaging in ways of thinking that inspire breakthroughs, repeatable organizational processes, cultural adaptations, and clearly defined approaches for integrating it all, including handling risks, will significantly increase the likeness of success for innovation in your organizations. This next session on innovation will introduce three basic concepts that lead toward successfully enabling an innovation capable organization; one that drives innovation throughout the organization.
In this session, participants learn about:
1. Identifying market opportunities using one of the most profound approaches for understanding what consumers and non-consumers want by defining what Clayton Christensen calls the “Job to be Done”
2. How to lead ultra-productive solution seeking sessions based upon the world famous IDEO Design Thinking methodology.
3. Applying principles to overcome what Steven Shapiro calls the performance paradox and for growing high performance teams.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
This document summarizes topics from a chapter on product planning and development, including preparing a firm for idea generation, concept identification, and active concept generation approaches. It discusses finding creative people by staffing with those having diverse experiences and enthusiasm for innovation. It also outlines barriers to firm creativity like cross-functional diversity and allegiance to functional areas that can limit innovative ideas. The document provides an example of the concept development process for a potential new coffee product called Designer Decaf in response to changes in the North American coffee market and culture.
This document provides an agenda and overview for a marketing management course session on new products. The session will cover what constitutes a new product, why firms introduce new products, why some good product ideas fail, factors that affect customer adoption of new products, and creativity in new product development. It outlines types of new products based on level of newness. It discusses reasons why firms introduce new products, including supporting additional usage and enhancing sales of current products. It notes common reasons why new products fail, such as not meeting an unidentified customer need. It also covers factors that influence customer adoption of new products, like advantage, compatibility and risk. Finally, it emphasizes the importance of creativity in new product development.
Within itself, innovation holds many paradoxes. It can become a rod for the back of a company. It can drive growth. It can motivate people. It can be very difficult to do. It may at some point become impossible to innovate a given product further. This article explores the paradoxes of innovation as a major driver of company success today.
The document discusses disruptive innovation theory and how successful companies can fail to adapt. It provides three key points:
1) Clayton Christensen's disruptive innovation theory explains how new, simpler technologies can overtake established companies. Incumbents focus on existing customers rather than emerging needs.
2) Christensen's RPV (resources, processes, values) theory shows how a firm's strengths can also be weaknesses, blinding them to disruptions. When platform shifts occur, moving to new technologies is difficult.
3) Listening primarily to current customers can cause companies to miss disruptions. New entrants are often best poised to pursue adjacent possible markets that incumbents cannot envision.
iQ is a digital innovation lab within GSW Worldwide that brings new ideas and prototypes to healthcare clients. They explore emerging technologies, concepts, and trends to develop innovative products and services. iQ shares these innovations through rapid prototypes, innovation theaters, workshops, and new products/services. Their goal is to foster growth and competitive advantage for clients through bold, creative solutions.
In an earlier Linkage webinar delivered by Lonney Gregory, we explored behaviors to develop an innovative mindset and stimulate creativity. We believe in order to stay ahead of the competition, individuals and teams must be creative and innovative. And while that is true, creativity and innovative behaviors alone won’t guarantee innovation initiatives will succeed. But what if you could hedge your bets on innovation and increase the likelihood of success; would you do it? In addition to engaging in ways of thinking that inspire breakthroughs, repeatable organizational processes, cultural adaptations, and clearly defined approaches for integrating it all, including handling risks, will significantly increase the likeness of success for innovation in your organizations. This next session on innovation will introduce three basic concepts that lead toward successfully enabling an innovation capable organization; one that drives innovation throughout the organization.
In this session, participants learn about:
1. Identifying market opportunities using one of the most profound approaches for understanding what consumers and non-consumers want by defining what Clayton Christensen calls the “Job to be Done”
2. How to lead ultra-productive solution seeking sessions based upon the world famous IDEO Design Thinking methodology.
3. Applying principles to overcome what Steven Shapiro calls the performance paradox and for growing high performance teams.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
Disruptive innovation adds enormous value and margins to companies. If a company can create a new industry, this growth is exponential.
Yet, few companies do it well.
Yet, within it, innovation holds its own paradoxes: regular innovation creates expectations from investors and customers. Once the rate starts falling, the company is almost penalised for it, disproportionately.
Most companies pay lip service to innovation.
By remaining young at heart, a company can make the fundamental changes required to become innovative, outside of anecdotal changes that will be short-lived and that will not lead to a high innovation index.
1) According to Harvard professor Clayton Christensen, outstanding companies can do everything right and still lose their market leadership.
2) Technological innovation is accelerating due to globalization and competition, but consumers are struggling to adopt new technologies at the same pace due to preferring to stay within their comfort zone.
3) We have entered an "application age" where the real meaning of innovation is in how technologies are used in daily life, rather than just their capabilities. Focusing only on what is technologically possible without considering actual adoption can widen the gap between innovation and social use.
The document discusses the concepts of innovation, intellect, drive, and problem solving. It states that innovation creates new problems to be solved, and that innovators have the ability to foresee future resource issues and create problems that will dictate efficient resource use today. The document also suggests that innovation is the creation of more problems, and questions whether this is done for more profits or to create more problems to be solved.
The document discusses embracing new technology in organizations. It defines organizational culture and explains how culture affects productivity, performance, and other factors. It states that product development and adapting to changing technology and consumer demands are crucial for organizational success. The document then provides examples of how different personalities, job satisfaction, leadership styles, and team dynamics are impacted by new technologies. It also discusses challenges like training and benefits like efficiency that organizations face when embracing new technologies.
This document provides a summary of a lecture on digital transformation. It discusses how retail is being disrupted by online shopping and digital platforms. Traditional brick-and-mortar retail is declining as online sales grow and delivery services expand. Software is becoming the driving force behind changes in many industries like retail, shipping, banking and more. The lecture also covers topics like how technology has increased processing power tremendously over the past 50 years, the rise of user-generated content, and how marketing is shifting to focus more on conversation in the digital age.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator´s Method, a framework for starting a business in a lean way.
The 16% Rule: The Secret to Accelerating Diffusion of InnovationChris Maloney
The 16% Rule is a Diffusion of Innovation theory that uses consumer psychology principles to make the lead from early adopters to the mass market.
These slides were presented at the 2011 ADMA Forum and The Customer Show, and explain how the 16% Rule works including examples of how it has manifested itself in the marketing strategies of innovative brands around the world.
ThoughtWorks Quarterly Technology Briefing, London, September 2009Thoughtworks
The document discusses how companies can innovate their information systems in the current business environment. It advocates harnessing cloud and social platforms to gain operational and information advantages. Cloud platforms provide low-cost, flexible infrastructure that allows companies to experiment and respond quickly to changing markets. Social platforms can be used to gather insights from employees and customers. The document argues that companies should view these networks as ecosystems and find ways to penetrate existing communities rather than trying to build their own. Harnessing cloud and social technologies can help companies develop the agility needed to gain strategic advantages over their competitors.
Building Great Innovation Challenges - 1st Edition v3GreenData.IO
What is a great innovation challenge?
Building Great Innovation Challenges answers this question along with:
- What makes innovation programs fail?
- Who is mission critical to innovation challenge program success?
- What are the steps to delivering a challenge and engaging the crowd?
- How can innovation challenges create value for my organization?
- Where can I go to participate in an innovation challenge and try this out?
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...Eric Ries
The document introduces some key concepts of lean startups and entrepreneurship:
- A startup is an organization designed to deliver a new product or service under conditions of extreme uncertainty. The goal is to create an institution, not just a product.
- In a startup, the traditional definition of value as delivering products/services doesn't apply since the product and customers are unknown. For startups, value is validated learning about customers.
- Lean startups aim to minimize the total time in the build-measure-learn feedback loop to progress quickly. This involves techniques like continuous integration, minimum viable products, and customer development.
- Some common myths about lean startups are debunked, such as that
Path to Disruption and the Innovator's DilemmaNiro Nirmalan
Toyota disrupted the US car market through a strategy of entering low-margin market niches ignored by incumbents, innovating to make those niches profitable, and then moving upmarket to compete directly with incumbents. Specifically, Toyota entered the US market in 1968 with subcompact cars, then reengineered its manufacturing process using lean techniques to lower costs and increase margins. This allowed Toyota to offer lower-cost, higher-feature cars than incumbents and capture market share across segments. Toyota's example demonstrates how disruptive innovation can involve targeting overlooked niches before competing head-on with existing companies.
Big Bang Disruptions throw many enterprises out of business. Enterprises need to have a strategy to face these disruptive innovations. In this presentation we will go over some such disruptive innovations happened in the past to understand what it is and how some companies have faced these disruptions successfully. We sill also have a look at some of the potential disruptive technologies that are in the making.
This presentation was first delivered at the Monthly Meeting of ISACA, Chennai Chapter.
Thomas Edison developed an innovative process for new product development using his laboratory in Menlo Park. He recorded experiments in detail to systematically track progress and avoid failures. Edison understood the need for products to be marketable by creating inventions that served customer needs. Modern companies benefit from implementing a stage-gate process for new product development, as Edison did, with distinct stages and decision points. This provides structure, accountability and helps ensure resources are used efficiently to successfully develop innovative products.
Innovator Interview: Sandy Sanzero, Sandia National Laboratoriesfuturethink
futurethink had the pleasure of speaking with Dr. Sandy Sanzero, Manager of Robotics, Intelligent Systems, and Cybernetics at Sandia National Laboratories, a division which was spun off as a separate department of the U.S. Department of Energy’s National Nuclear Security Administration. In 1945, the forerunner of Sandia Labs was known as the ‘Z’ division of Los Alamos Laboratory. Sandia Labs received an official congressional designation as a separate National laboratory in 1979. Sandia’s mission is to develop science–based technologies that support the United States’ national security. Dr. Sanzero offers insights on the need for dynamic drifting, how innovation must happen, and why StageGate is inhibiting breakthrough innovation.
Business Models for Prevention: "An ounce of prevention..."Paul Hudnut
This document discusses business models focused on prevention to address global health challenges. It provides examples of prevention-based business models like Inviragen, which develops vaccines, and Envirofit, which produces low-cost cookstoves. The document encourages designing business models using tools like the Business Model Canvas to prototype ideas and get customer feedback through testing. The overall message is that business model innovation can help tackle issues like disease and pollution through ventures focused on prevention rather than cure.
Why Visionary CEOs Never Have Visionary SuccessorsWei Li
In this article, Steve Blank shares how Steve Jobs and Bill Gates had the same blind spot when they chose their successors, and why their successors, the world-class operation executives, may harm the long term survival of the successful technology companies.
UE Startups -- 9 Factors in Raising Funding in Silicon ValleyPeter Szymanski
9 Factors Silicon Valley investors consider for European startups, how to choose an angel or venture capital investor, and market trends that support growing a startup outside the USA.
The document provides an introduction to the Technopreneurship course, which covers topics related to starting technology-oriented businesses. It discusses key concepts like marketing, business plans, financing, and identifying product opportunities. Students will learn about successful technopreneurs like Bill Gates, Steve Jobs, and Mark Zuckerberg. The course aims to teach business environment, management, operations, resource planning, and marketing strategies. It is facilitated by Ishak Abd Rahim, who has 17 years of business development experience.
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
Disruptive innovation adds enormous value and margins to companies. If a company can create a new industry, this growth is exponential.
Yet, few companies do it well.
Yet, within it, innovation holds its own paradoxes: regular innovation creates expectations from investors and customers. Once the rate starts falling, the company is almost penalised for it, disproportionately.
Most companies pay lip service to innovation.
By remaining young at heart, a company can make the fundamental changes required to become innovative, outside of anecdotal changes that will be short-lived and that will not lead to a high innovation index.
1) According to Harvard professor Clayton Christensen, outstanding companies can do everything right and still lose their market leadership.
2) Technological innovation is accelerating due to globalization and competition, but consumers are struggling to adopt new technologies at the same pace due to preferring to stay within their comfort zone.
3) We have entered an "application age" where the real meaning of innovation is in how technologies are used in daily life, rather than just their capabilities. Focusing only on what is technologically possible without considering actual adoption can widen the gap between innovation and social use.
The document discusses the concepts of innovation, intellect, drive, and problem solving. It states that innovation creates new problems to be solved, and that innovators have the ability to foresee future resource issues and create problems that will dictate efficient resource use today. The document also suggests that innovation is the creation of more problems, and questions whether this is done for more profits or to create more problems to be solved.
The document discusses embracing new technology in organizations. It defines organizational culture and explains how culture affects productivity, performance, and other factors. It states that product development and adapting to changing technology and consumer demands are crucial for organizational success. The document then provides examples of how different personalities, job satisfaction, leadership styles, and team dynamics are impacted by new technologies. It also discusses challenges like training and benefits like efficiency that organizations face when embracing new technologies.
This document provides a summary of a lecture on digital transformation. It discusses how retail is being disrupted by online shopping and digital platforms. Traditional brick-and-mortar retail is declining as online sales grow and delivery services expand. Software is becoming the driving force behind changes in many industries like retail, shipping, banking and more. The lecture also covers topics like how technology has increased processing power tremendously over the past 50 years, the rise of user-generated content, and how marketing is shifting to focus more on conversation in the digital age.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator´s Method, a framework for starting a business in a lean way.
The 16% Rule: The Secret to Accelerating Diffusion of InnovationChris Maloney
The 16% Rule is a Diffusion of Innovation theory that uses consumer psychology principles to make the lead from early adopters to the mass market.
These slides were presented at the 2011 ADMA Forum and The Customer Show, and explain how the 16% Rule works including examples of how it has manifested itself in the marketing strategies of innovative brands around the world.
ThoughtWorks Quarterly Technology Briefing, London, September 2009Thoughtworks
The document discusses how companies can innovate their information systems in the current business environment. It advocates harnessing cloud and social platforms to gain operational and information advantages. Cloud platforms provide low-cost, flexible infrastructure that allows companies to experiment and respond quickly to changing markets. Social platforms can be used to gather insights from employees and customers. The document argues that companies should view these networks as ecosystems and find ways to penetrate existing communities rather than trying to build their own. Harnessing cloud and social technologies can help companies develop the agility needed to gain strategic advantages over their competitors.
Building Great Innovation Challenges - 1st Edition v3GreenData.IO
What is a great innovation challenge?
Building Great Innovation Challenges answers this question along with:
- What makes innovation programs fail?
- Who is mission critical to innovation challenge program success?
- What are the steps to delivering a challenge and engaging the crowd?
- How can innovation challenges create value for my organization?
- Where can I go to participate in an innovation challenge and try this out?
2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sl...Eric Ries
The document introduces some key concepts of lean startups and entrepreneurship:
- A startup is an organization designed to deliver a new product or service under conditions of extreme uncertainty. The goal is to create an institution, not just a product.
- In a startup, the traditional definition of value as delivering products/services doesn't apply since the product and customers are unknown. For startups, value is validated learning about customers.
- Lean startups aim to minimize the total time in the build-measure-learn feedback loop to progress quickly. This involves techniques like continuous integration, minimum viable products, and customer development.
- Some common myths about lean startups are debunked, such as that
Path to Disruption and the Innovator's DilemmaNiro Nirmalan
Toyota disrupted the US car market through a strategy of entering low-margin market niches ignored by incumbents, innovating to make those niches profitable, and then moving upmarket to compete directly with incumbents. Specifically, Toyota entered the US market in 1968 with subcompact cars, then reengineered its manufacturing process using lean techniques to lower costs and increase margins. This allowed Toyota to offer lower-cost, higher-feature cars than incumbents and capture market share across segments. Toyota's example demonstrates how disruptive innovation can involve targeting overlooked niches before competing head-on with existing companies.
Big Bang Disruptions throw many enterprises out of business. Enterprises need to have a strategy to face these disruptive innovations. In this presentation we will go over some such disruptive innovations happened in the past to understand what it is and how some companies have faced these disruptions successfully. We sill also have a look at some of the potential disruptive technologies that are in the making.
This presentation was first delivered at the Monthly Meeting of ISACA, Chennai Chapter.
Thomas Edison developed an innovative process for new product development using his laboratory in Menlo Park. He recorded experiments in detail to systematically track progress and avoid failures. Edison understood the need for products to be marketable by creating inventions that served customer needs. Modern companies benefit from implementing a stage-gate process for new product development, as Edison did, with distinct stages and decision points. This provides structure, accountability and helps ensure resources are used efficiently to successfully develop innovative products.
Innovator Interview: Sandy Sanzero, Sandia National Laboratoriesfuturethink
futurethink had the pleasure of speaking with Dr. Sandy Sanzero, Manager of Robotics, Intelligent Systems, and Cybernetics at Sandia National Laboratories, a division which was spun off as a separate department of the U.S. Department of Energy’s National Nuclear Security Administration. In 1945, the forerunner of Sandia Labs was known as the ‘Z’ division of Los Alamos Laboratory. Sandia Labs received an official congressional designation as a separate National laboratory in 1979. Sandia’s mission is to develop science–based technologies that support the United States’ national security. Dr. Sanzero offers insights on the need for dynamic drifting, how innovation must happen, and why StageGate is inhibiting breakthrough innovation.
Business Models for Prevention: "An ounce of prevention..."Paul Hudnut
This document discusses business models focused on prevention to address global health challenges. It provides examples of prevention-based business models like Inviragen, which develops vaccines, and Envirofit, which produces low-cost cookstoves. The document encourages designing business models using tools like the Business Model Canvas to prototype ideas and get customer feedback through testing. The overall message is that business model innovation can help tackle issues like disease and pollution through ventures focused on prevention rather than cure.
Why Visionary CEOs Never Have Visionary SuccessorsWei Li
In this article, Steve Blank shares how Steve Jobs and Bill Gates had the same blind spot when they chose their successors, and why their successors, the world-class operation executives, may harm the long term survival of the successful technology companies.
UE Startups -- 9 Factors in Raising Funding in Silicon ValleyPeter Szymanski
9 Factors Silicon Valley investors consider for European startups, how to choose an angel or venture capital investor, and market trends that support growing a startup outside the USA.
The document provides an introduction to the Technopreneurship course, which covers topics related to starting technology-oriented businesses. It discusses key concepts like marketing, business plans, financing, and identifying product opportunities. Students will learn about successful technopreneurs like Bill Gates, Steve Jobs, and Mark Zuckerberg. The course aims to teach business environment, management, operations, resource planning, and marketing strategies. It is facilitated by Ishak Abd Rahim, who has 17 years of business development experience.
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONPankaj Kumar
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
Authors’ names and affiliations: Pankaj Kumar, CEO of Institute of Financial Leadership & Management, A-1202, Park Titanium, Park Street, Wakad, Pune -411057 pankaj.kumar@iflbm.com
We have heard about “the global economy” and the impact on a global scale of decisions made centrally and “globalization” using global methods locally. Both of these terms use the word “global” in the sense of taking something from a central location or headquarters facility and rolling it out globally. But what about taking local best practices and leveraging them to customers and clients globally? In this workshop, we will look at how best practices can emerge locally but are often ignored in a global perspective due to their local origin. Many of these best practices are developed “below the radar” and work very well for a local market; however small changes or adaptations could make them of global significance. We will examine cases of local best practices and they were promoted to improve business performance globally. We will also look at things that can go wrong if this is not done correctly and finally, we will highlight ways that a company can discover and apply these practices.
Bitspiration 2015 Presentation for EntrepreneursPeter Szymanski
1) Raising funds from Silicon Valley investors requires Polish startups to demonstrate rapid growth, a large total addressable market, and a proven management team.
2) When choosing Silicon Valley investors, companies should reference check the investors' past portfolio companies to evaluate how they support struggling firms.
3) While Silicon Valley remains an attractive source of funding, its high costs may lead startups to consider global trends like declining smartphone and bandwidth expenses that could support development outside of the US.
This document summarizes a presentation about how companies can build social media readiness. It discusses the challenges of repositioning a brand and implementing a new lead generation strategy. It also addresses how to build a social-ready organization by integrating social media into processes and getting buy-in from different executives. The presentation provides tips on establishing social media policies and procedures and using social media across an organization in a productive way.
Innovation and hence new product development is critical for b2 b firmsBhagatnairita
Developing new products is crucial for business-to-business (B2B) firms to maintain market share and competitiveness. However, many companies struggle with new product development, with only a small percentage of concepts proving successful. The best performing B2B firms balance investments in new products with current sales, analyze performance data to develop significantly improved products, and follow a disciplined and repeatable development process led by cross-functional teams. They also focus on understanding customer needs and planning commercial launches. Continuous innovation is important for B2B firms, though products cannot change completely due to base requirements. Being the first to market with an innovative new feature can provide significant advantages.
- Firms derive significant sales and profits from recently introduced products within the last 5 years. However, product innovation carries high risks and failure rates.
- There are two categories of strategic behavior for product development - induced and autonomous. Induced involves planned innovation within existing markets/products, while autonomous allows for more creative thinking outside current offerings.
- Successful management of innovation requires flexibility but also structure. Firms must anticipate customer needs, communicate in real-time, experiment with new ideas, and carefully manage project transitions.
The document discusses new approaches to innovation that focus on understanding user behaviors and jobs-to-be-done rather than products. It advocates designing unfinished, disruptive solutions and relying on user communities to create new uses and meanings. This allows for fundamental growth by connecting products and services to future jobs and unlocking users' potential to co-invent and reinvent categories.
Making elephants dance -Lean startup for corporations John McIntyre
This document provides an overview of a presentation on innovation and disruption in technology. It discusses how companies and industries have changed significantly over the past few decades due to disruptive technologies and increasing rates of innovation. Examples are given of companies that failed to adapt to disruption, as well as new startups that have grown rapidly by developing innovative new technologies and business models. The presentation emphasizes the importance of continuous learning, adaptation, and embracing change in order to survive and thrive in today's fast-paced environment of disruptive technology development.
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...John McIntyre
This document provides an overview of a presentation on innovation and disruption in technology. It discusses how companies and industries have changed significantly over the past few decades due to disruptive technologies and increasing rates of innovation. Examples are given of companies that failed to adapt to disruption, as well as new startups that have grown rapidly by developing innovative new technologies and business models. The presentation emphasizes the importance of continual learning, experimentation, and being open to change in order to survive and thrive in today's fast-paced environment of disruptive technology changes.
Respond to the following in a minimum of 175 words new productsaryan532920
New products are big business, with over $100 billion spent annually on technical development. Successful new products provide more value to customers than existing offerings and do more good for firms than anything else. While new product development is difficult due to complex cross-functional collaboration and high failure rates, the best firms achieve success rates over 80% by implementing principles of new product management such as using market research, portfolio analysis, and cross-functional teams.
Running head Swot synopsis1Swot synopsis4SWOT SynopsisSWO.docxtoltonkendal
Running head: Swot synopsis 1
Swot synopsis 4SWOT Synopsis
SWOT Synopsis
With the product on hand our goal is to lower the statistics of deaths, listen to what their needs are as far as comfort but still keeping them safe. When it comes to Identifying economic, legal, and regulatory factors, I think that just staying up to standards again listening to customers’ needs and make sure our product does what we say it does passes all the testing by law in order to market the armor. I think leader ship is what will make the company successful with a good person who has the same outlook as why they became a part of the company is what the focus is.
So I went ahead and did the SWOT analysis and I think it pretty much sums up the company as far as opportunities, weaknesses, strengths and threats.
References
Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To.
Last Name, F. M. (Year). Book Title. City Name: Publisher Name.
External Forces
Strength
Weakness
Opportunity
Threat
Trend
Legal and Regulatory
Strong respect for legal entities concerning the company and this new division.
Regulations on the foreign market may be difficult to combat.
Take advantage of regulations to implement new software and division into various markets.
Any patents that companies already own concerning technology developed by us.
IBM follows the laws and regulations set up by the government.
Global
IBM is well established in countries outside the U.S.
May not be able be profitable in more poor countries.
Countries outside the U.S. are eager for youth to learn technology
Foreign technology companies reproducing products for their own people.
Countries eagerness for technology advancement should open the door for sales.
Economic
Rise in the economy should give people more inclination to purchase goods.
So much technology is free through apps and such that people may not pay for knowledge.
Take advantage of the better economy during holidays when customers are willing to pay more.
If the economy took a turn for the worse again, it could affect sales.
The economy has improved over the last couple years and should continue to do so.
Technological
Software team is at the top of the industry.
Software may already seem “too difficult” by older community.
Schools using up to date technology in classes could lead to software implementation.
Smart devices making computer software obsolete.
Technology is constantly improving and this generation wants it.
Innovation
Developing technology to cater to anyone in the family.
Innovating quicker than the public has time to react.
People want advancement in technology and this division is willing to innovate that on their level.
Foreign or domestic innovation rising at a quicker pace than the company.
Innovation will continue to rise, especially on the technological level.
Social
Division is focused on the family unit and connecting those families to technology and each other.
May not be able to attract ...
European Startups -- Raising Funding in Silicon ValleyPeter Szymanski
The document discusses raising funds from Silicon Valley investors for Polish startups. It outlines nine key factors that Silicon Valley venture capital firms look for when investing, such as rapid growth, a large potential market, a proven management team, and a strong economic model. It emphasizes that reference checks with past portfolio companies are the best way for Polish entrepreneurs to select investors, and advises setting up a U.S. affiliate to legally accept American funding.
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This document provides guidance on accelerating and de-risking innovation through a systematic, scientific process. It discusses common innovation challenges such as finding product-market fit and building a world-class team. It then outlines steps to build a minimum viable product in 100 days and achieve product-market fit within 6 months through customer interviews, prototyping, and testing. It also provides a model for organizing an innovation team called the "Beloved Organization" with roles like vision keeper, co-creators, and stakeholders. The document aims to help organizations launch new products and organizations more successfully through a proven innovation process.
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Similar to The newproducteconomy bethtemple4u (20)
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The newproducteconomy bethtemple4u
1. bethtemple4u llc
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the new product economy
why the practice of building new products
is critical to your business
2013
SlideShare!
FEATURED!
2. 2
It is commonly estimated that between
33-95% of new products fail.
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Sources: 1) http://faculty.msb.edu/homak/HomaHelpSite/WebHelp/New_Product_Failure_Rates.htm
2) Clay Christensen's Milkshake Marketing, Harvard Business School, Working Knowledge, 2/14/2011
3. 3
Which is a frightening statistic because
new products are continually in demand.
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4. 4
Evidenced by the fact that
product lifecycles are shortening.
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5. 5
Why product lifecycles are shortening
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rapid
advancement of
technology
an
overabundance
of products
creates
consumer
attention spans
shortening
requiring
6. 6
The short life of the netbook
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1977 2001 2007
5 years
iPod/
iTunes
PC
desktop
iPhone
2010
iPad
1985
Laptop
2012:
end of
Netbook2
2013
Surface
Pro
Sources: 1, eWeek, July 2010; 2, The Guardian, Dec 2012
“Netbook sales are showing no signs of waning,
ABI Research announced July 22 [2010] …
Nearly 60 million netbooks are expected to ship
worldwide by the end of 2010, and that figure is
likely to double by 2013.”1
2007:
Netbook
introduced2
7. 7
A company can’t rely on
outside forecasts – change is
occurring too rapidly and it is directly
affecting product viability.
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8. 8
Change happens within industries when
new products with
new business models enter the market.
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9. 9
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Industry leader New industry entrant
1985: first Blockbuster store opens
1986: goes public
2010: filed for bankruptcy
Out of business in 25 years
Blockbuster photo credit: Los Angeles Times, latimes.com
10. 10
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Industry leader New industry entrant
1971: opens first store
1995: goes public
2011: filed for bankruptcy
Out of business in 40 years
12. 12
Even more concerning is competition
comes from non-peer companies
building new products that aren’t
obviously competitive.
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13. 13
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Industry leader Non-industry entrant
1889: founded by George Eastman
1976: 90% marketshare
2012: filed for bankruptcy
From market leader to bankruptcy in 36 years
14. 14
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Industry leader Non-industry entrant
2007: first Flip Ultra
2009: acquired by Cisco
2011: division shut down
Out of business in 4 years
16. 16
And it’s not only traditional companies
that are at risk from
new products entering the market.
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17. 17
“(Steve) Blank believes that the leading
tech companies are in a particularly
vulnerable spot. Tech behemoths —
Oracle, SAP, Cisco, even Google — are
facing serious threats from smaller
players, who can push new products into
the market at a faster rate.”
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Steve Blank on ‘continuous innovation’
February 16, 2013
18. 18
How many businesses will be
at risk with the adoption of this
new product?
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20. 20
So how can a company survive in this
new product economy?
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21. 21
ü Be paranoid – expect constant change
ü Have a vision – allow for wiggle room
ü Establish a distinct value proposition – don’t veer from it
ü Create an amazing experience – constantly make it better
ü Make size an advantage
ü Hire Swiss Army knives
new product economy
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22. 22
Be paranoid - expect constant change
n Specifically, don’t assume long-term dominance or marketshare.
n Intel's Andy Grove had it right: “only the paranoid survive”. This
has to be top-down paranoia that requires constant evaluation
of customer needs, market opportunities, and emerging trends.
– Make your Chief Strategic Officer is a Chief Paranoid Officer (seriously!)
n Foster open communication and on-going ideation.
– Take in data from all levels, create a system to share the findings.
n Don’t assume your competition is in your category or industry.
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23. 23
Case study: Facebook
n Facebook was built on the web (founded in 2004).
n With a clear dominance on the web, the company continued to
grow the web platform.
n However, by early 2012, as it prepared for an IPO, there was
glaring evidence that Facebook was critically behind in mobile
(despite the fact that the founder was using a smartphone).
n Facebook had to ramp up fast and just prior to the IPO made a
$1 billion acquisition of the mobile app Instagram to prove its
mobile intentions.
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24. 24
Have a vision – allow for wiggle room
n Establish a broad mission for the company but don't box the
business in.
n Constantly reexamine your overall vision in the context of the
wider market and make strategic adjustments as necessary.
– Do this, at least, annually – quarterly would be better.
n Think: flexibility and agility.
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25. 25
Case study: IBM
n IBM has been brilliant at being agile with their vision.
n From the beginning their vision was to package technology for
use by businesses.
n They started out making and selling punch-card tabulators and
ended up as technology consultants.
– In between they brought to market some of the most well-known business
technologies: the mainframe, the PC, the ThinkPad, to name a few.
n As business needs changed over the past 100 years, so did IBM.
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26. 26
Packaging technology for businesses
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1911
1992 2002
ThinkPad
laptop
Punch-
card
tabulators
Acquired
PwC
consulting
1957
Electronic
data
processing
machine/
FORTRAN
This is only a partial list of the many transitions and products (including patents) developed by IBM.
1961
Selectric
typewriter
1964
IBM
System/360
computer
1974
UPC and
scanner
1981
IBM PC
1997
Coins the
term
“e-business”
2005
Sells PC
business to
Lenovo
1952
Mainframe
27. 27
Establish a distinct value proposition – don’t veer
from it
n Once you have a clear (and flexible) vision, let the world know
why you exist and are different than all the other alternatives.
n A value proposition equates a company’s core offering to
audience needs.
n It is the standard by which all decisions must be made.
n Too often companies try to duplicate the efforts of the market
leader – these companies can end up late to the market and
first to exit, decreasing overall value.
– Example: HP’s TouchPad was on the market for a total of 48 days.
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28. 28
Case study: Apple
n Apple has always had a distinct value proposition based on high
design.
– All decisions are based on creating a well-designed product.
n From the early Mac through to the iPad, they’ve designed great-
looking products, both hardware and software, that work well
together.
– More recently that design has included the commerce-based ecosystem
based on the centralized iTunes.
n In the beginning design was seen as a benefit to only a small
percentage of the market – but this market grew, exponentially.
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29. 29
Create an amazing experience – constantly make
it better
n The value proposition should come shining through in the
experience your customers have with your products and your
company.
n Every touch point should reinforce both your vision and your
promise.
n When adding to an established experience, any incremental
decisions must result in a much better experience.
n To ensure this, comparison test the present experience against
any possible changes with customers before going to market.
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30. 30
Case study: Netflix
n Netflix introduced itself by delivering a better rental experience.
n Not only did we not have to drive someplace to pick one up,
there were no late fees and we could manage our own video list.
n Unfortunately they made a major decision (splitting streaming
from DVD and making a significant price change) without
considering the impact on the existing experience.
– It’s unlikely they tested the change with customers.
n Customers noticed a dilution in the experience and left in droves
(yes, pricing is part of the experience).
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31. 31
Make size an advantage
n We often hear that bigger companies can’t move fast enough to
counter smaller insurgents, and there is some truth in it.
n But size has its advantages: established distribution channels,
financial resources, brand recognition … customers!
n Assuming you are being paranoid and you are looking across
industries, you should be identifying possible disrupters earlier
giving you an earlier head start.
n Use some of the human and financial resources to test new
products throughout the year – be proactive.
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32. 32
“One of my fears is being this big, slow,
constipated, bureaucratic company that’s
happy with its success … Companies fall
apart when their model is so successful
that it stifles thinking that challenges it.”
- Nike CEO Mark Parker
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Source: Fast Company, March 2013
33. 33
Case study: Nike
n Nike became famous for its shoes and then its apparel.
n In 2012 they added the FuelBand bracelet because their
customers were going digital.
– Could have easily lost their large audience to competitors Jawbone & FitBit.
n They also disrupted their own main product – shoes!
– Their FlyKnit material changes the shoes and how they are manufactured.
n Nike proactively tests new products in multiple ‘innovation’ labs.
n All of these evolutions and still true to its performance brand.
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34. 34
Hire Swiss Army knives
n A flexible company needs an adaptable, curious, and self-
directed workforce.
n Along with the specialists, hire generalists who can interpret
what is going on from multiple perspectives.
n Reconstruct yearly reviews to focus on what employees are
seeing in their jobs and in the marketplace; talk to them about
the products they use.
– Make these reviews quarterly.
– Couple this with the reviews of market needs and emerging trends that are
hallmarks of a company that is aware that change is constant.
– Eliminate: “This is the way we’ve always done it.”
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R
35. 35
Case study: W. L. Gore
n While not exactly employing ‘Swiss Army knives’ (employees
have specialities), W.L. Gore (a product development company)
has one of the most innovative organizational (non)structures to
foster creativity and teamwork.
– There are no bosses – instead associates and sponsors.
– Teams organize around opportunities and leaders emerge; this is dynamic
and not structurally permanent.
– Associates have freedom to commit to projects that match their skills.
– No pre-determined chains of command or channels of communication.
n W. L. Gore has both consistently churned out innovative
products and received honors for being one of Fortune’s “Best
Companies to Work For.”
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36. 36
In the new product economy,
its not good enough to survive –
you have to thrive!
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37. 37
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Beth Temple
bethtemple4u llc
http://bethtemple4u.com
Let’s build your next
new product together!
beth[at]bethtemple4u.com