3. Introduction
•As we know organizations are never completely static.
They are in continuous interaction with external forces.
•You must be aware that:
Changing Customer Attitudes,
New Legislations, and
Technological Breakthrough
all act on the organization to cause it to change.
4. Introduction
•However, you will find out that the degree of change may vary
from one organization to other. Many of these changes are
forced upon organizations, whereas others are generated
internally.
•You should know that as change is occurring so rapidly, there is
a need for new ways to manage.
•The modern manager must not only be flexible and adaptive in
a changing environment, but must also be able to diagnose
problems and implement change programs.
5. Introduction
•However, you will find out that the degree of change may vary
from one organization to other. Many of these changes are
forced upon organizations, whereas others are generated
internally.
•You should know that as change is occurring so rapidly, there is
a need for new ways to manage.
•The modern manager must not only be flexible and adaptive in
a changing environment, but must also be able to diagnose
problems and implement change programs.
