Management involves planning, organizing, coordinating, directing, assessing, correcting, motivating people to achieve organizational goals. It has elements of both an art and a science. As an art, management requires creativity and personal application of knowledge to implement principles in practice. As a science, management has a systematic body of knowledge, theories, and universally applicable principles developed through observation and experimentation. In conclusion, management has characteristics of both an art and a science, applying scientific principles and using creative skills.