http://ITServiceContractSecrets.com SUMMARY SLIDES: Managed IT services providers offer specific IT services that other companies either prefer to outsource or lack the expertise to self-implement. Copyright (C) SP Home Run Inc.
“Managed services”, the most demanding service these days for improving operations and cutting expenses. Let’s find out what managed services are and how it’s helpful. Also few points indicating how to know if one need a Managed service, what’re the factors to consider while choosing your service provider and lastly what can be the minimum expectations from your managed service provider.
7 Must-Have Managed IT Services Offerings for 2015Continuum
Are your 2015 revenue goals baring down on you, seemingly unreachable? How are you tracking for MRR so far?
If you're not growing as fast as you'd like, take a deep breath. We may already be three months into the new year, but there's still plenty of time to take your MSP business to the next level. The solution may be simpler than you think: expand your portfolio of service offerings!
Maybe you're already offering proactive network monitoring and RMM services, but want to own a bigger piece of the SMB pie. If your clients are already satisfied with your current IT support bundle, chances are they'll look to you for their other network and device health needs. Would you rather work with a different vendor for each service or have one provider that covers all of your IT needs? It's a no-brainer!
Learn the 7 Must-Have Managed IT Services Offerings for 2015 and minimize client hassle while maximizing profits!
The document discusses managed services and managed service providers. It describes how MSPs can provide defined IT services to clients to help manage things like multiple locations, large workforces, specialized skills, and rising costs. Key benefits to clients include peace of mind from 24/7 monitoring, single points of contact, lower total costs of ownership, and more value from services. Key benefits to MSPs include more business contracts, increased revenue per user, and providing added value to clients. Typical MSP architectures include data centers, provisioning managers, monitoring servers, and application servers. Managed services can improve agility, reduce costs, improve focus on processes over technology, and increase reliability, scalability, security, and sustainability.
Techs R Us provides 24/7 IT monitoring and support services to small and mid-sized businesses. Their services include 24/7 monitoring of clients' IT networks, immediate alerting for any issues, and monthly reporting on network health and security. They also conduct regular asset tracking and inventory to help clients plan budgets and reduce technology costs over the long run.
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
“Managed services”, the most demanding service these days for improving operations and cutting expenses. Let’s find out what managed services are and how it’s helpful. Also few points indicating how to know if one need a Managed service, what’re the factors to consider while choosing your service provider and lastly what can be the minimum expectations from your managed service provider.
7 Must-Have Managed IT Services Offerings for 2015Continuum
Are your 2015 revenue goals baring down on you, seemingly unreachable? How are you tracking for MRR so far?
If you're not growing as fast as you'd like, take a deep breath. We may already be three months into the new year, but there's still plenty of time to take your MSP business to the next level. The solution may be simpler than you think: expand your portfolio of service offerings!
Maybe you're already offering proactive network monitoring and RMM services, but want to own a bigger piece of the SMB pie. If your clients are already satisfied with your current IT support bundle, chances are they'll look to you for their other network and device health needs. Would you rather work with a different vendor for each service or have one provider that covers all of your IT needs? It's a no-brainer!
Learn the 7 Must-Have Managed IT Services Offerings for 2015 and minimize client hassle while maximizing profits!
The document discusses managed services and managed service providers. It describes how MSPs can provide defined IT services to clients to help manage things like multiple locations, large workforces, specialized skills, and rising costs. Key benefits to clients include peace of mind from 24/7 monitoring, single points of contact, lower total costs of ownership, and more value from services. Key benefits to MSPs include more business contracts, increased revenue per user, and providing added value to clients. Typical MSP architectures include data centers, provisioning managers, monitoring servers, and application servers. Managed services can improve agility, reduce costs, improve focus on processes over technology, and increase reliability, scalability, security, and sustainability.
Techs R Us provides 24/7 IT monitoring and support services to small and mid-sized businesses. Their services include 24/7 monitoring of clients' IT networks, immediate alerting for any issues, and monthly reporting on network health and security. They also conduct regular asset tracking and inventory to help clients plan budgets and reduce technology costs over the long run.
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]SP Home Run Inc.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingSP Home Run Inc.
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesSP Home Run Inc.
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-DippingSP Home Run Inc.
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s JourneySP Home Run Inc.
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfSP Home Run Inc.
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdfSP Home Run Inc.
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer PreferencesSP Home Run Inc.
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities.
Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.
Startup Content Marketing Strategy for StrangersSP Home Run Inc.
Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists.
Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]SP Home Run Inc.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingSP Home Run Inc.
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesSP Home Run Inc.
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-DippingSP Home Run Inc.
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s JourneySP Home Run Inc.
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfSP Home Run Inc.
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdfSP Home Run Inc.
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer PreferencesSP Home Run Inc.
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities.
Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.
Startup Content Marketing Strategy for StrangersSP Home Run Inc.
Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists.
Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxSunil Jagani
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More - https://bit.ly/3VKly70
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMydbops
This presentation, titled "MySQL - InnoDB" and delivered by Mayank Prasad at the Mydbops Open Source Database Meetup 16 on June 8th, 2024, covers dynamic configuration of REDO logs and instant ADD/DROP columns in InnoDB.
This presentation dives deep into the world of InnoDB, exploring two ground-breaking features introduced in MySQL 8.0:
• Dynamic Configuration of REDO Logs: Enhance your database's performance and flexibility with on-the-fly adjustments to REDO log capacity. Unleash the power of the snake metaphor to visualize how InnoDB manages REDO log files.
• Instant ADD/DROP Columns: Say goodbye to costly table rebuilds! This presentation unveils how InnoDB now enables seamless addition and removal of columns without compromising data integrity or incurring downtime.
Key Learnings:
• Grasp the concept of REDO logs and their significance in InnoDB's transaction management.
• Discover the advantages of dynamic REDO log configuration and how to leverage it for optimal performance.
• Understand the inner workings of instant ADD/DROP columns and their impact on database operations.
• Gain valuable insights into the row versioning mechanism that empowers instant column modifications.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsScyllaDB
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Ukraine
Під час доповіді відповімо на питання, навіщо потрібно підвищувати продуктивність аплікації і які є найефективніші способи для цього. А також поговоримо про те, що таке кеш, які його види бувають та, основне — як знайти performance bottleneck?
Відео та деталі заходу: https://bit.ly/45tILxj