Making Your API Delightful & Memorable by Bear Douglas

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1 like•12,069 views

The document discusses how to build delight into API interactions by focusing on the user journey at key moments like onboarding, daily use, and failures. It suggests prioritizing consistency, ease of use, reducing steps and context switching, and providing grace in failures. Delighting users at these moments can lead to increased adoption, integration success, customer satisfaction, willingness to promote the API, and retention over time.

Software

Making Your API
Delightful & Memorable
Bear Douglas
Developer Relations Lead at Slack

Building Delight into API
Interactions
Bear Douglas
@beardigsit
DevRel Lead @SlackHQ

Do you remember your first Heroku
deploy?

1. Adoption

2. Success rate of integration

3. Customer Satisfaction (CSAT)

4. Willingness to promote (NPS)

5. Retention over time
Quality Affects

1. Onboarding and setup

2. Daily use

3. When something goes wrong
Key Moments For Delight

41 68 8:48 PM – 15 Jul 2014
Ease and speed of use

Love coﬀee? Visit our site to
see the full Barista Bar menu
and specials! #LoveCoﬀee
41 68 8:48 PM – 15 Jul 2014
The Barista Bar
@baristabar
Voice & tone

This is not about how to code your API, but rather to show you what steps and best practices you need to utilize to build a successful, long-lived API. Thankfully with 5 Simple Steps you can build an API that is designed to last. 1 – Go in with a long-term mindset 2 – Understand what you’re building 3 – Utilize Spec Driven Development 4 – Incorporate Best Practices 5 – Repeat steps 1-4 for all new features

We hear you!. Collecting and processing user feedback, for real!

penpotapp

FOSDEM talk Clara García Product designer at Penpot and Kaleidos Open Source. Passionate about the world of usability and defender of a more inclusive digital world. Focused on user-centered design and involved in Open Source projects. A lot of UX practitioners don't talk to users on a regular basis, at Penpot we might be on the opposite side of the spectrum. We gather a lot of feedback from our users. What for? Fixing (bugs), improving (enhancements), discovering (new needs), prioritizing (asking/frequent queries as an indicator). And the most important thing is what do we do with that feedback and which kind of feedback would we like to receive? At Penpot, we work as a full support team. We think of our users as a knowledgeable open space they provide us and we all work to learn from the market. Also it’s important to mention that we design Penpot with Penpot, the team members are users too. Plus we manage all our work at Penpot with our sibling Taiga, a powerful agile project management tool which is our sibling company. Obviously we have our own product development vision, but we like to discover what our users think with an open- feedback policy, and feel validation with conducted tests. Our community is the most important and fundamental part in Penpot’s roadmap.

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Making Your API Delightful & Memorable by Bear Douglas

1. Making Your API Delightful & Memorable Bear Douglas Developer Relations Lead at Slack

2. Building Delight into API Interactions Bear Douglas @beardigsit DevRel Lead @SlackHQ

3. Hi, I’m Bear!

4. Do you remember your first Heroku deploy?

5. From web.archive.org, Mar 30, 2010

6. What does “delight” get you?

7. 1. Adoption 2. Success rate of integration 3. Customer Satisfaction (CSAT) 4. Willingness to promote (NPS) 5. Retention over time Quality Affects

8. Think about the user journey

9. 1. Onboarding and setup 2. Daily use 3. When something goes wrong Key Moments For Delight

10. Let’s start with daily use

11. Consistency

12. OpenAPI Magic

13. 41 68 8:48 PM – 15 Jul 2014 Ease and speed of use

14. Now, let’s talk onboarding

15. Controversy - the Fabric installer

16. Can you make it one step easier?

17. Can you reduce context switching?

18. Delight in failure - really.

19. Grace in failure

20. The power of suggestion

21. Support as DevX

22. Love coﬀee? Visit our site to see the full Barista Bar menu and specials! #LoveCoﬀee 41 68 8:48 PM – 15 Jul 2014 The Barista Bar @baristabar Voice & tone

23. Engage in real dialogue

24. Surprise and delight

25. Follow up & follow through

26. Your team feels delight dividends

27. 1. Adoption 2. Success rate of integration 3. Customer Satisfaction (CSAT) 4. Willingness to promote (NPS) 5. Retention over time Quality Affects

28. Thanks!

Making Your API Delightful & Memorable by Bear Douglas

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