1. One developer dev shop
Gennady Borukhovich
CTO & Co-Founder, Intuary Inc.
@gboruk

2. Introduction
FarFaria is the “Netflix of Children’s Stories” on
the iPad
Developer; worked in government, entertainment,
publishing

3. Philosophy

4. Philosophy
Content costs

5. Philosophy
Content costs
Manage runway through launch

6. Philosophy
Content costs
Manage runway through launch
Get to launch

7. Philosophy
Content costs
Manage runway through launch
Get to launch
Bringing someone on pre-launch would have
been very distracting at a critical time

8. Considerations

9. Considerations
High test coverage especially on server side!

10. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires

11. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself

12. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration

13. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus

14. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!

15. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more

16. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility

17. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all

18. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!

19. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!
Use gems as much as possible

20. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!
Use gems as much as possible
Live within constraints of the platform (Heroku)

21. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!
Use gems as much as possible
Live within constraints of the platform (Heroku)
When there's downtime

22. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!
Use gems as much as possible
Live within constraints of the platform (Heroku)
When there's downtime
Outgrow one platform or another

23. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!
Use gems as much as possible
Live within constraints of the platform (Heroku)
When there's downtime
Outgrow one platform or another
Minimize need for sys admin work

24. Considerations
High test coverage especially on server side!
Helps with communicating functionality with new hires
Saves me from myself
Continuous integration
Need to focus
Learn to say no!
Forces your team to focus on priority and think less is more
Maximize flexibility
We're a startup after all
KISS; don’t over engineer!
Use gems as much as possible
Live within constraints of the platform (Heroku)
When there's downtime
Outgrow one platform or another
Minimize need for sys admin work
I can be dangerous but not a major strength of
mine anyway

25. The Stack

26. The Stack
Server

27. The Stack
Server
MongoDB (Mongo HQ)

28. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution

29. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku

30. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client

31. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS

32. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS
Android later thanks to API

33. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS
Android later thanks to API
Tools

34. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS
Android later thanks to API
Tools
Pivotal Tracker

35. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS
Android later thanks to API
Tools
Pivotal Tracker
Campfire

36. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS
Android later thanks to API
Tools
Pivotal Tracker
Campfire
Github

37. The Stack
Server
MongoDB (Mongo HQ)
S3/Cloud front for image distribution
Heroku
Client
iOS
Android later thanks to API
Tools
Pivotal Tracker
Campfire
Github
TeamCity (on AWS)

38. Pros

39. Pros
Cash efficiency

40. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!

41. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application

42. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality

43. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers

44. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!

45. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!
Damn Pingdom & Airbrake!

46. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!
Damn Pingdom & Airbrake!
Heroku down?

47. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!
Damn Pingdom & Airbrake!
Heroku down?
Spin up an EY instance.

48. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!
Damn Pingdom & Airbrake!
Heroku down?
Spin up an EY instance.
AWS down?

49. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!
Damn Pingdom & Airbrake!
Heroku down?
Spin up an EY instance.
AWS down?
I'm currently screwed

50. Pros
Cash efficiency
The #1 reasons startups fail is because they run out of money!
You get to know learn just about every aspect of the application
Forces your team to focus on priority and have a "Less is More"
mentality
No need to go crazy during downtime outsource that to service
providers
Well... in theory!
Damn Pingdom & Airbrake!
Heroku down?
Spin up an EY instance.
AWS down?
I'm currently screwed
... for now

51. Cons & work arounds

52. Cons & work arounds
Too much in my own head

53. Cons & work arounds
Too much in my own head
Test cases help with documentation

54. Cons & work arounds
Too much in my own head
Test cases help with documentation
Over-communicate with rest of team

55. Cons & work arounds
Too much in my own head
Test cases help with documentation
Over-communicate with rest of team
No one to bounce ideas off of or collaborate to
come to best design

56. Cons & work arounds
Too much in my own head
Test cases help with documentation
Over-communicate with rest of team
No one to bounce ideas off of or collaborate to
come to best design
Use your network!

57. Cons & work arounds
Too much in my own head
Test cases help with documentation
Over-communicate with rest of team
No one to bounce ideas off of or collaborate to
come to best design
Use your network!
E-mail group of other developers that share cool
ideas/findings/questions

58. Cons & work arounds
Too much in my own head
Test cases help with documentation
Over-communicate with rest of team
No one to bounce ideas off of or collaborate to
come to best design
Use your network!
E-mail group of other developers that share cool
ideas/findings/questions
Always on call

59. Cons & work arounds
Too much in my own head
Test cases help with documentation
Over-communicate with rest of team
No one to bounce ideas off of or collaborate to
come to best design
Use your network!
E-mail group of other developers that share cool
ideas/findings/questions
Always on call
Luckily, with Heroku & Engine Yard you can do a
lot from the iPhone and iPad.

60. Growing the team

61. Growing the team
We've hired a summer intern

62. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively

63. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively
Looking for someone who could be cross functional
with some strength areas

64. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively
Looking for someone who could be cross functional
with some strength areas
1st full-time dev should be a little more senior, not
straight out of college

65. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively
Looking for someone who could be cross functional
with some strength areas
1st full-time dev should be a little more senior, not
straight out of college
Willing to be wrong on this one

66. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively
Looking for someone who could be cross functional
with some strength areas
1st full-time dev should be a little more senior, not
straight out of college
Willing to be wrong on this one
Bug duty!

67. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively
Looking for someone who could be cross functional
with some strength areas
1st full-time dev should be a little more senior, not
straight out of college
Willing to be wrong on this one
Bug duty!
Build in collaboration from the start

68. Growing the team
We've hired a summer intern
Allows us to streamline the process of bringing
people aboard efficiently & cost effectively
Looking for someone who could be cross functional
with some strength areas
1st full-time dev should be a little more senior, not
straight out of college
Willing to be wrong on this one
Bug duty!
Build in collaboration from the start
continuous integration!