1.
EVENT CONNECT
STEPS
14Learn how IBM Event Connect can help you plan, manage and
extend your next business conference, and how attendees can
network and stay connected before during and after the event
with the Event Connect mobile app.
TO

2.
14 STEPS TO EVENT CONNECT
BEFORE
1
Access Event Connect at your desk
once you register for the
conference, provide a quick profile
and get access across your
desktop, mobile phone or
tablet in either Android or iOS.

3.
2
Attendees can manage
their travel to and from
the venue quickly using
Event Connect to see
when they should get to
arranged transportation.
14 STEPS TO EVENT CONNECT

4.
3
They get through registration in record time,
and self-serviced, because their information
was already taken in the Event Connect app,
so it just requires a quick view of an email or
a QR code and they can get a printed
registration badge.
4
They can assess what they
want to do first and make
sure they have no conflicts
with their work calendar or
different onsite activities.
14 STEPS TO EVENT CONNECT

5.
5
DURING
You can identify attendees
through iBeacon technology at
individual booths where they may
be a VIP buyer, allowing the
conference team to quickly
identify them and treat them with
additional engagement as a VIP.
14 STEPS TO EVENT CONNECT

6.
Using advanced analytics, event planners can understand
the behavior of attendees in real time and make
adjustments to their events for an even more personalized
experience.
6
14 STEPS TO EVENT CONNECT

7.
Take important clients to the
‘selfie booth’ where they can take
pictures and share them on the
Event Connect community, or with
their broader social media.
7
Facial recognition software can
let you know who stopped by
the booth and who they came
with. With back-end integration
to key marketing platforms like
Unica, you get integrated lead
management and, potentially
feedback to sellers powered by
analytics on participants and
attendees to the conference and
the booth.
14 STEPS TO EVENT CONNECT
8

8.
Attendees can look
through sessions to
compare them with their
calendar for the best-fit
schedule and conference
objectives.
9
14 STEPS TO EVENT CONNECT
Event organizers can
determine the level of
interest their customers
have in specific topic areas
at the event and customize
future customer meetings
and events.

9.
Attendees can network
on the fly, search the
contacts they want to
meet with. They can find
them through the Event
Connect selfies and
follow their content on
the event community.
10
14 STEPS TO EVENT CONNECT
Meanwhile with Cognitive
analytics, event planners and
sponsors can derive critical
information from the event's
social network to determine
future logistical and
organization event planning.

10.
Attendees can get access to
speakers to help drive content before
the conference and ask questions
after the event is over.
14 STEPS TO EVENT CONNECT
11

11.
14 STEPS TO EVENT CONNECT
Attendees can keep their
transactions safe and secure in
their own private cloud network
that they can access after the
event, or build on the same
network year after year through
robust social tools.
12

12.
14 STEPS TO EVENT CONNECT
Attendees can
keep the sharing
going and build on
the network that
they built at the
event.
13
AFTER

13.
DOWNLOAD
the Event Connect
mobile app today!
© IBM 2015
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