Making the world suck less (CGIU '11)
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Reddit raised nearly $1 million for charity in 2010 using social media as a tool for activism and distributing information online. The post discusses how reddit, a community of millions of anonymous users, was able to fundraise for causes by spreading awareness on the site. It also notes that social media levels the playing field and that embracing a lack of message control can be used to make positive change and improve the world.
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Making the world suck less (CGIU '11)
- 1. Making the world suck less 04/02/2011 Alexis Ohanian
- 4. Steve
- 12. 14M uniques 1B pageviews
- 13. politics gadgets science apple marijuana aww photography environment space howto videos pics economics world news ask science atheism christianity sports
- 14. The voice of the internet News before it happens
- 15. The biggest little community online Credit: xkcd
- 23. photo credit: Greenpeace Finland
- 25. Anahi
- 26. Kaimana
- 27. Mister
- 28. Mister Splashy
- 35. 5%
- 36. { dramatic pause }
- 37. 70%
- 38. Just kidding!
- 44. 4,329 votes 3%
- 45. Internet loves Mister Splashy Pants
- 50. v YAY!
- 53. The “ secret ”
- 55. US $ 0.00
- 56. Be genuine Be forthright
- 57. You’ve lost control. Embrace it.
- 58. You no longer control the message. And that’s OK.
- 60. We want to make the world suck less.
- 61. We want to make the world suck less.
- 62. We want to make the world suck less.
- 63. We want to make the world suck less.
- 64. We want to make the world suck less.
- 66. for nerds!
- 67. $175,000 donated so far
- 74. Peace and Social Action Committee of the Midlothian Friends Meeting
- 75. Baller.
Editor's Notes
- It all started with greenpeace
- Who wanted to stop the japanese humpback whaling expeditions
- To personify the movement, they hosted an online poll where visitors could vote on the name of this whale that would symbolize their struggle as they tagged and tracked it on its migration
- The persian word for immortal
- There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
- There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
- There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
- There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
- Someone on reddit found this poll and submitted it to our website, suggesting that everyone vote for what was obviously the best name.
- The 5 of us working on reddit were campaigning pretty heavily for the new name, so we took our logo
- And changed it to show our unanimous support for mister splashy pants
- This quickly spread around the web, sites like Fark and
- This quickly spread around the web, sites like Fark and
- 99%!
- The voting ended. How did Mister Spalshy Pants do?
- 99%!
- They ran the extended the voting -This only inspired the Internet,
- remember how we changed out logO?
- We changed it again. This time it was Fightin’ Splashy.
- Fans created facebook applications and groups
- People could watch mister splashy pants dance on their screens!
- 99%!
- 99%!
- but there’s more!
- Greenpeace turned this into a big marketing effort, but making merchandise and even e-cards
- People could watch mister splashy pants dance on their screens!
- The japanese govt called off the wahling expedition that year
- The whales were saved.
- And happy about it
- Not because they’re full of whale lovers, they just got behind this meme because it was genuinely community driven
- But because they had participated in something as a community, and this is a generation of creators, who all want a hand in doing something, even if it’s just upvoting a silly headline
- And this is the lesson, not just for nonprofits looking to make a splash, but for anyone looking to succeed with a viral campaign online
- The connectivity of the internet means you can reach more people for less with your message than ever before. You don’t need a big budget! Splashy cost Greenpeace nothing!
- The cost of production is so cheap, you can just continue to try until something hits.
- but one thing should guide your decision making
- Create something for users to connect with and get out of the way
- The final message