Alexis Ohanian opening keynote 2013 Atlanta Digital Summit

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The document provides tips on how to succeed at online marketing. It advises marketers to make something people want and love rather than focusing on big budgets. Successful marketing is about being human, earning attention through quality content rather than ads, and doing things that create real connections rather than just scaling the business. The key is giving genuine care about customers and communities over profits.

Technology

HOW TO
NOT SUCK
AT ONLINE MARKETING
@ALEXISOHANIAN
Wednesday, May 15, 13

I have no
idea what
I’m doing
Wednesday, May 15, 13

politics
gadgets
science
apple
trees
aww
photography
environment
space
howto
iama
pics
economics
world news
ask science
islam
comics
sports
redskins
nfl
historicalwhatif
blackgirls
malefashionadvice
frugal
games
todayilearned
christianity
atheism
funny
movies
bestof
wtf
twoxchromosomes
adviceanimals
technology
mylittlepony
Wednesday, May 15, 13

NO ONE
WANTS YOUR
MARKETING
Wednesday, May 15, 13

YOU DON’T
NEED A
BIG BUDGET
Wednesday, May 15, 13

JUST BE BETTER
THAN THIS
Wednesday, May 15, 13

THE WORLD
ISN’T FLAT
Wednesday, May 15, 13

THE WORLD
WIDE WEB IS
Wednesday, May 15, 13

GOOD NEWS
& BAD NEWS
Wednesday, May 15, 13

MAKE
SOMETHING
PEOPLE WANT
Wednesday, May 15, 13

MAKE
SOMETHING
PEOPLE LOVE
Wednesday, May 15, 13

EARN
OUR
ATTENTION
Wednesday, May 15, 13

DO THINGS
THAT
DON’T SCALE
Wednesday, May 15, 13

GIVE LOTS OF
DAMNS
YOUR COMPETITION
PROBABLY DOESN’T
Wednesday, May 15, 13

$500FOR ADVERTISING
IN 8 YEARS
Wednesday, May 15, 13

BE GOOD
THINK LONG-TERM
Wednesday, May 15, 13

MARKETERS
RUIN EVERYTHING
Wednesday, May 15, 13

MARKETERS
ARE WHY WE CAN’T
HAVE NICE THINGS
Wednesday, May 15, 13

“I love @thehipmunk, but I love
my mom even more: She is
making the ultimate sacriﬁce and
getting rid of her house so I can
go to college.”
Wednesday, May 15, 13

+ Hundreds of submissions in 12hrs
+ Biggest single day jump in followers
+ Idea to execution in 9 hours
+ Cost < $300
Wednesday, May 15, 13

MONETIZE
WITH COMMUNITIES
NOT AGAINST THEM
Wednesday, May 15, 13

Here's the blurb from the press release: Social Entrepreneur Alexis Ohanian is going to share his experience of social entrepreneurship with Armenian NGOs. Meeting will take place on March 25, 2010, at 17:30PM, at PFCS NGO Alexis started a social enterprise called ''Breadpig''(http://breadpig.com/ ), at the end of 2007 because he wanted to produce and sell geeky things. Instead of spending the profits building waterslides made out of gold, he donates it all to non-profits working in areas related to the items ''Breadpig'' sells. It's most recent product, publishing xkcd: volume 0, the first book of the popular webcomic, xkcd, has been sold over 25,000 copies -- Breadpig's profits are donated to Room To Read, a charity dedicated to promoting literacy in the developing world. In the last two years since inception, the "uncorporation" has given away almost $100,000.

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Reddit.com has become one of the World Wide Web’s most striking examples of democracy in action. Reddit fashions itself a platform for “social news,” where the readers themselves control the front page by voting stories up above and down below the fold. Alexis is a world-renowned speaker and as spoken at many high-level conferences including a recent appearance at TED. On July 13th, 2010, at Connect SF, Alexis will be sharing his vast expertise about social networking and online marketing.

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Alexis Ohanian opening keynote 2013 Atlanta Digital Summit

1. HOW TO NOT SUCK AT ONLINE MARKETING @ALEXISOHANIAN Wednesday, May 15, 13

2. Wednesday, May 15, 13

3. Wednesday, May 15, 13

4. Wednesday, May 15, 13

5. I have no idea what I’m doing Wednesday, May 15, 13

6. Wednesday, May 15, 13

7. Wednesday, May 15, 13

8. politics gadgets science apple trees aww photography environment space howto iama pics economics world news ask science islam comics sports redskins nfl historicalwhatif blackgirls malefashionadvice frugal games todayilearned christianity atheism funny movies bestof wtf twoxchromosomes adviceanimals technology mylittlepony Wednesday, May 15, 13

9. THE CHALLENGE Wednesday, May 15, 13

10. Wednesday, May 15, 13

11. Wednesday, May 15, 13

12. NO ONE WANTS YOUR MARKETING Wednesday, May 15, 13

13. Wednesday, May 15, 13

14. YOU DON’T NEED A BIG BUDGET Wednesday, May 15, 13

15. JUST BE BETTER THAN THIS Wednesday, May 15, 13

16. Wednesday, May 15, 13

17. THE WORLD ISN’T FLAT Wednesday, May 15, 13

18. THE WORLD WIDE WEB IS Wednesday, May 15, 13

19. GOOD NEWS & BAD NEWS Wednesday, May 15, 13

20. Wednesday, May 15, 13

21. MAKE SOMETHING PEOPLE WANT Wednesday, May 15, 13

22. MAKE SOMETHING PEOPLE LOVE Wednesday, May 15, 13

23. 2005 Wednesday, May 15, 13

24. 2013 Wednesday, May 15, 13

25. THE SECRET? Wednesday, May 15, 13

26. BE HUMAN Wednesday, May 15, 13

27. EARN OUR ATTENTION Wednesday, May 15, 13

28. Wednesday, May 15, 13

29. Wednesday, May 15, 13

30. Wednesday, May 15, 13

31. EARN MY ATTENTION Wednesday, May 15, 13

32. Wednesday, May 15, 13

33. Wednesday, May 15, 13

34. Wednesday, May 15, 13

35. DO THINGS THAT DON’T SCALE Wednesday, May 15, 13

36. Wednesday, May 15, 13

37. Wednesday, May 15, 13

38. Wednesday, May 15, 13

39. MEGAN & ALBERT Wednesday, May 15, 13

40. Wednesday, May 15, 13

41. Wednesday, May 15, 13

42. Wednesday, May 15, 13

43. Wednesday, May 15, 13

44. GIVE LOTS OF DAMNS YOUR COMPETITION PROBABLY DOESN’T Wednesday, May 15, 13

45. Wednesday, May 15, 13

46. Wednesday, May 15, 13

47. $500FOR ADVERTISING IN 8 YEARS Wednesday, May 15, 13

48. Wednesday, May 15, 13

49. Wednesday, May 15, 13

50. Wednesday, May 15, 13

51. Wednesday, May 15, 13

52. Wednesday, May 15, 13

53. By jugglesavant Wednesday, May 15, 13

54. Wednesday, May 15, 13

55. BE GOOD THINK LONG-TERM Wednesday, May 15, 13

56. Wednesday, May 15, 13

57. Wednesday, May 15, 13

58. Wednesday, May 15, 13

59. MARKETERS RUIN EVERYTHING Wednesday, May 15, 13

60. MARKETERS ARE WHY WE CAN’T HAVE NICE THINGS Wednesday, May 15, 13

61. Wednesday, May 15, 13

62. “I love @thehipmunk, but I love my mom even more: She is making the ultimate sacriﬁce and getting rid of her house so I can go to college.” Wednesday, May 15, 13

63. + Hundreds of submissions in 12hrs + Biggest single day jump in followers + Idea to execution in 9 hours + Cost < $300 Wednesday, May 15, 13

64. MONETIZE WITH COMMUNITIES NOT AGAINST THEM Wednesday, May 15, 13

65. Wednesday, May 15, 13

66. Wednesday, May 15, 13

67. Wednesday, May 15, 13

68. Wednesday, May 15, 13

69. Wednesday, May 15, 13

70. Wednesday, May 15, 13

71. Wednesday, May 15, 13

72. Wednesday, May 15, 13

73. Wednesday, May 15, 13

74. Wednesday, May 15, 13