1) The document discusses key points for making presentable maps, including including necessary elements like legends, scales, and titles; using visual differentiation between layers through varying colors, widths, and transparency; maintaining hierarchy and standardization of layers and features; and designing maps that are self-explanatory for lay audiences. 2) Specific tips are provided around including map elements, employing visual contrast, adhering to established hierarchies and standards, and using evaluation guidelines to ensure understandability. Examples and references to visualization principles and standards are also referenced.