1. EASY STEPS TO BETTER MAPS
DESIGN CONSIDERATIONS AND POINTERS
FOR NOVICE CARTOGRAPHERS
MIKE FOSTER
DEPT. OF URBAN STUDIES AND PLANNING
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
TUESDAY, NOVEMBER 12, 2013
3. CARTOGRAPHIC DESIGN
WHAT IS THE MAP’S AGENDA?
ELIMINATE CHARACTERISTICS NOT
RELEVANT TO THE MAP AGENDA
ORCHESTRATE REMAINING ELEMENTS
TO BEST CONVEY THE MAP AGENDA
before you make a map...
4. THREE OF THE FUNDAMENTALS
1
2
3
HIERARCHY
FONT
COLOR
5. 1HIERARCHY
WHAT ARE THE DIFFERENT ELEMENTS AROUND THE
MAP, AND WHAT ARE THEIR RELATIVE IMPORTANCE?
IN ALL MAPS AND GRAPHICS,
SOME ELEMENTS STAND OUT, SOME FALL TO THE BACK
INTELLECTUAL HIERARCHY
KRYGIER AND WOOD, 2011
7. 1HIERARCHY
WHAT ARE THE DIFFERENT ELEMENTS AROUND THE
MAP, AND WHAT ARE THEIR RELATIVE IMPORTANCE?
INTELLECTUAL HIERARCHY
OLSON AND BREWER, 1997
8. KRYGIER AND WOOD, 2011
1HIERARCHY
VISUAL HIERARCHY
CHOOSE YOUR VISUAL HEIRARCHY THAT REFLECTS
THE INTELLECTUAL HEIRARCHY
POINT, LINE, POLYGON, TEXT, COLOR, ETC.
17. 2FONT
WAYS YOU CAN VARY A TYPEFACE
SIZESIZE SIZE
BOLDBOLD
ITALICSITALICS
T R A C K I N GTRACKING
LEADING
LEADING
LEADING
LEADING
COLOR COLOR COLOR
18. 2FONT
THE CARTOGRAPHIC STANDARDS
USE SANS SERIF FOR MANMADE OBJECTS
ITALICIZE FOR PARKS AND POINTS OF INTEREST
USE SERIF FOR NATURAL OBJECTS
ITALICIZE FOR BODIES OF WATER
21. 3COLOR
EFFECTIVE COLOR CHOICE IS IMPORTANT
THE LESS YOU USE, THE BETTER.
RULE OF THUMB:
USE NO MORE THAN 6-7 DISTINCT
COLORS IN ONE MAP
(VARY LIGHTNESS AND SATURATION)
AVOID OVERLY SATURATED AND BOLD
COLORS.
23. CHOOSE COLOR BASED ON
MODE OF FINAL CARTOGRAPHIC PRODUCT
CMYK FOR PRINT
RGB OR HEX FOR SCREEN
3COLOR
24. CONSIDERATIONS
IMPLICATION: COLOR CANNOT BE SELECTED OUTSIDE OF CONTEXT
SIMULTANEOUS CONTRAST
VISUAL ACUITY ADVANCE AND RETREAT
SUCCESSIVE CONTRAST
KRYGIER, 2013
ADVANCE AND RETREAT
3COLOR
25. CARTOGRAPHIC CONVENTIONS
DIFFERENT COLORS HAVE CONVENTIONAL MEANINGS
BLUE: WATER, COOL, POSITIVE, SERENITY, MELANCHOLY, ETC.
GREEN: VEGETATION, LOWLANDS, FORESTS, SPRING, ETC.
RED: IMPORTANT, WARM, ACTION, LIFE, FIRE, DANGER, ETC.
YELLOW/TAN: DRY, HOT, INTERMEDIATE, LACK OF VEG, ETC.
ORANGE: ABUNDANCE, WARNING, HARVEST, FALL, ETC.
BROWN: LAND, CONTOURS, DULL, ETC.
PURPLE: DIGNITY, ROYALTY, RICH, SORROW, ETC.
WHITE: PURITY, CLEAN, FAITH, ETC.
BLACK: MYSTERY, STRENGTH, ETC.
GRAY: QUIET, SOPHISTICATED, CONTROLLED, ETC.
KRYGIER, 2013
3COLOR
26. CARTOGRAPHIC CONVENTIONS
2
2
2
71
53
169
169
53
2
35
35
73
3
8
4
1
3
133
6
6
6
38
38
46
46
1
84
65
65
65
73
73
37
23
61
61
33
1
210
200
200
371
194
210
6
7
7
5
169
169
53 135
16973
65
1
1
1
65
4
4
49
44
9
37
12
15
2
2
61
12
16
110
116
24
24
23
18
169
1
1
12
53
53
217
71
4
Orr
Ely
Cook
Buhl
Bena
Warba
Tower
Remer
Emily
Effie
BoveyZemple
Wright
Winton
Nisswa
Mizpah
Marble
CuyunaTrommald
Crosby Barnum
Aurora
Arnold
Aitkin
Thomson
Scanlon
Proctor
ins
Hibbing Gilbert
Eveleth
Carlton
Calumet
Biwabik
Bigfork
Babbitt
Virginia
Tamarack
Riverton
Palisade
orthome
Nashwauk
McGregor
Leonidas
Keewatin
Cromwell
Chisholm
Wrenshall
Longville Hill City
Floodwood
Coleraine
Brookston
Boy River
Big Falls
Squaw Lake
Silver Bay
Moose Lake
e
La Prairie
Hoyt Lakes
ack
Deer River
Cross Lake
Beaver Bay
Two Harbors
Meadowlands
Fifty
Lakes
Federal Dam
akes
Kettle
River
Grand Rapids
Breezy Point
Mountain
Iron
Iron Junction
Manhattan
Beach
Cloquet
CARLTON
AITKIN
CROW WING
CASS
ITASCA
KOOCHICHING
ST. LOUIS
LAKE
Hermantown
Savanna
State
Forest
Fond du Lac
State Forest
Chippewa National
Forest
Superior National
Forest
George Washington
State Forest
ech
ake
Lake
Woman
Lake
Mabel
Lake
Pokegama
Lake
Deer
Lake
Swan
Lake
Lake
Winnibigoshish
Big Sandy
Lake
Lake
Minnewawa
Rice
Lake
Mississippi
River
M
ississippiR.
Island Lake
Res.
Fish Lake
Res.
Wild Rice Lake
Res.
Koochiching
State Forest
Pine Island
State Forest
Cloquet Valley
State Forest
Superior National
Forest
Superior Na
Fores
Boundary Waters
Canoe Area WildernessBoundary Waters
Canoe Area Wilderness
Whiteface
Res.
Indian
Lake
Seagull
Lake
Sawbill
Lake
Snowbank
Lake
Basswood
Lake
Knife Lake
Insula
Lake
Silver
Island
Lake
Lake
Supe
rior
White Iron
Lake
Burntside
Lake
Lake
La Croix
Vermillion
Lake
Nett
Lake
Pelican
Lake
Bowstring
Lake
Sturgeon
Lake
Big Rice
Lake
Sand
Lake
Deer
Lake
Island
Lake
Duluth Int’l
Airport
Chisholm-
Hibbing Airport
Sand Point
Lake
Birch
LakeBear Head
Lake
Round
Lake
Seven
Beaver
Lake
Greenwood
Lake
Bois Forte
Indian Reservation
ake
vation
Fond du Lac
Indian Reservation
Duluth
Tofte
Embarrass
Nett
Lake
French River
Knife River
Isabella
Duluth >50,000
10,000 – 49,999
5,000 – 9,999
1,000 – 4,999
0 – 999
Hibbing
Moose Lake
Lutsen
Lege
Virginia
Towns and Cities
3COLOR
27. COLORBLIND USERS
MAPS OFTEN ENCODE IN COLOR, BE AWARE!
RED -> BLUE OR YELLOW -> BLUE ARE GENERALLY SAFE
RED -> GREEN IS BAD!
TEST PRINTING YOUR MAP IN GREYSCALE TO SEE IF YOU CAN STILL
SEE DIFFERENCES BETWEEN YOUR MAPPED CONTENT
COLORBLIND USERS
3COLOR
28. MORE CARTOGRAPHIC CONVENTIONS
Boston
Back Bay
MASSACHUSETTS
Boston Harbor
Charles River
ATLANTIC OCEAN
NEW ENGLAND
UNITED STATES OF AMERICA
Wild Rice Lake
Logan Int’l Airport
Leech Lake
Indian Reservation
Savanna State Forest
SUPERIOR NATIONAL FOREST
Boundary Waters
Canoe Area Wilderness
Beaver Point
CAPE COD
ADMINISTRATIVE REGIONS
CITIES, NEIGHBORHOODS, STATES
ADMINISTRATIVE REGIONS
CITIES, NEIGHBORHOODS, STATES
WATER FEATURES
RIVERS, LAKES, OCEANS
MANMADE FEATURES
POINTS OF INTEREST
NATURAL FEATURES
POINTS OF INTEREST
COMBINING FONT AND COLOR
29. ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
REMOVE
EFFECTS
THIS TEN STEP WORKFLOW WILL ALLOW
FOR FULL CONTROL OVER YOUR MAP IN
ADOBE ILLUSTRATORCREATE
BOOKMARK
SEPARATE
LAYERS
30. 1. Using File > Page and Print Setup, set Page Layout (Portrait, Letter Size)
2. Using Data Frame Properties, set page margins and layout
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
REMOVE
EFFECTS
CREATE
BOOKMARK
SEPARATE
LAYERS
31. 1. Add Data to the Layout, determine extent that covers full subject area
2. Set projection, scale, and any other map parameters
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
32. 1. Bookmarks > Create Bookmark
2. Name it“export extent”, this will be what you export from from now on
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
33. 1. Open Attribute Table > Select by Attributes ... Select Road Types
2. Right click on layer > Selection > Create Layer from Selected Features
3. Logically name layer“Highways, Primary Roads, etc.”, repeat
http://www.mass.gov/anf/research-and-tech/it-serv-and-support/application-serv/
office-of-geographic-information-massgis/datalayers/eotroads.html
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
34. 1. Adobe will rasterize all effects (transparencies, etc.)
2. Remove them, we will add them back in the Graphics Software
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
35. 1. Place your basic map elements (scale, north arrow, graticule)
2. These will transfer to Adobe as vectors we can modify
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
36. 1. Turn off all Raster - Export Vector to AI format
2. Turn off all Vector - Export Raster to image format
REMEMBER: SET YOUR COLOR
TO CMYK FOR PRINT, AND
VECTORIZE MARKERS
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
ADD GRIDS/
SCALE/LABELS
37. 1. Open up your file in Adobe Illustrator
2. Remove the Clipping Masks and Ungroup all your objects
3. Place all rasters on new layer
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
ADD GRIDS/
SCALE/LABELS
38. 1. Stylize your layers, incorporating cartographic principles
2. Label freely, and remember to keep your file organized
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS
39. 1. If you need an additional layer, return to ArcGIS
2. Export from your bookmarked export extent, save as secondary AI file
ARCGIS TO ADOBE ILLUSTRATOR
SET LAYOUT
EXPORT
COMPILE IN
AI
ADD LAYERS
AS NEEDED
ADD GRIDS/
SCALE/LABELS
STYLIZE
ADD DATA/
PARAMETERS
CREATE
BOOKMARK
SEPARATE
LAYERS
REMOVE
EFFECTS