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Startup Growth Manchester v2

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A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.

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Startup Growth Manchester v2

  1. 1. MANCHESTER STARTUP GROWTH 2 THE 5 PREREQUISITES OF GROWTH
  2. 2. 74% OF HIGH GROWTH STARTUPS FAIL DUE TO PREMATURE SCALING No startup that scaled prematurely passed the 100,000 user mark
  3. 3. 95% OF STARTUPS THAT SCALED PREMATURELY NEVER BREAK $100K REVENUE PER MONTH
  4. 4. Founder’s Core Vision
  5. 5. Putting this into action What important truth do very few people agree with you on? What will the world look like in three to five years if your startup is incredibly successful?
  6. 6. Scalable Ideas
  7. 7. Economies of scale
  8. 8. Niche to win
  9. 9. Total Addressable Market (TAM) Served available market Target market
  10. 10. Putting this into action How many people or companies could use the product or service you created? Which specific segment would benefit the most from having my vision imparted on them right now? (cheers Cassius) Is there a good analogy you can use to frame the opportunity? How will I deliver my solution at scale? What efficiencies am I dependant on to achieve this?
  11. 11. Solves a Real Problem
  12. 12. “In a sense there’s just one mistake that kills startups: not making something users want. If you make something users want, you’ll probably be fine, whatever else you do or don’t do. If you don’t make something users want, you’re dead, whatever else you do or don’t do.”
  13. 13. Feature & benefit
  14. 14. “A startup’s solution has to deliver to a customer an improvement that is relative to the way the customer is currently solving the problem to a factor of 3”
  15. 15. Putting this into action How many customers and potential customers have you talked to about your idea? How satisfied are your current customers? What can you learn from analyzing customers you lost?
  16. 16. An Excellent First Interaction “You don’t get a second chance to make a first impression” - Will Rodgers
  17. 17. Putting this into action How many customers have you watched interact with your product? Where does your customer encounter friction? What experiments can you run to test improvements? Does it make sense to create a guided tour of your solution?
  18. 18. Buy this book http://bit.ly/ScienceOfGrowth

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