SlideShare a Scribd company logo
Making Google
predictable with data
science
Andreas Voniatis
Nov 2015
You
How SEO works
Technical
Offsite
How to predict ranking factors
Competitors
Rankings
Competitors + Rankings
WHAT : SEO DRIVERS
Google uses over 800 factors
Data sources
Readability
PREDICT : READING
AGE
Collecting the data
Test your ranking factors
Is your factor really a factor?
How do you compare?
Insight into action
Making Google predictable

More Related Content

What's hot

Site Auditing and Panda Survival tips
Site Auditing and Panda Survival tipsSite Auditing and Panda Survival tips
Site Auditing and Panda Survival tips
Fionn Downhill
 
Seo by softwarez solution
Seo by softwarez solutionSeo by softwarez solution
Seo by softwarez solution
Kalam Academy
 

What's hot (8)

Digital Marketing Basics Presentation - SEO by Tripp Hamilton
Digital Marketing Basics Presentation - SEO by Tripp HamiltonDigital Marketing Basics Presentation - SEO by Tripp Hamilton
Digital Marketing Basics Presentation - SEO by Tripp Hamilton
 
SPC Europe Training Week - Real World Challenges in Enterprise Search
SPC Europe Training Week - Real World Challenges in Enterprise SearchSPC Europe Training Week - Real World Challenges in Enterprise Search
SPC Europe Training Week - Real World Challenges in Enterprise Search
 
Site Auditing and Panda Survival tips
Site Auditing and Panda Survival tipsSite Auditing and Panda Survival tips
Site Auditing and Panda Survival tips
 
Seo by softwarez solution
Seo by softwarez solutionSeo by softwarez solution
Seo by softwarez solution
 
SEO-Search Engine Optimisation
SEO-Search Engine OptimisationSEO-Search Engine Optimisation
SEO-Search Engine Optimisation
 
Use AdWords for Your Website's SEO Enhancement!
Use AdWords for Your Website's SEO Enhancement!Use AdWords for Your Website's SEO Enhancement!
Use AdWords for Your Website's SEO Enhancement!
 
Web Crawling-based Search Engine using Python
Web Crawling-based Search Engine using PythonWeb Crawling-based Search Engine using Python
Web Crawling-based Search Engine using Python
 
PTTC SEO 101 Deck
PTTC SEO 101 DeckPTTC SEO 101 Deck
PTTC SEO 101 Deck
 

Viewers also liked

Viewers also liked (15)

Attribution, competition and military tactics in digital marketing mc syd sep...
Attribution, competition and military tactics in digital marketing mc syd sep...Attribution, competition and military tactics in digital marketing mc syd sep...
Attribution, competition and military tactics in digital marketing mc syd sep...
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
 
SEO pour les développeurs - eléments essentiels et bonnes pratiques
SEO pour les développeurs - eléments essentiels et bonnes pratiquesSEO pour les développeurs - eléments essentiels et bonnes pratiques
SEO pour les développeurs - eléments essentiels et bonnes pratiques
 
How to build a rocket: Three ways a data scientist can supercharge your perfo...
How to build a rocket: Three ways a data scientist can supercharge your perfo...How to build a rocket: Three ways a data scientist can supercharge your perfo...
How to build a rocket: Three ways a data scientist can supercharge your perfo...
 
Richmond Chamber of Commerce Marketing Data Science Masterclass
Richmond Chamber of Commerce Marketing Data Science MasterclassRichmond Chamber of Commerce Marketing Data Science Masterclass
Richmond Chamber of Commerce Marketing Data Science Masterclass
 
Measuring Effectiveness with Causal Impact Analysis
Measuring Effectiveness with Causal Impact AnalysisMeasuring Effectiveness with Causal Impact Analysis
Measuring Effectiveness with Causal Impact Analysis
 
National seminar on emergence of internet of things (io t) trends and challe...
National seminar on emergence of internet of things (io t)  trends and challe...National seminar on emergence of internet of things (io t)  trends and challe...
National seminar on emergence of internet of things (io t) trends and challe...
 
Tools and techniques for data science
Tools and techniques for data scienceTools and techniques for data science
Tools and techniques for data science
 
Du SEO empirique au SEO Data centric - Comment piloter sa stratégie SEO en 20...
Du SEO empirique au SEO Data centric - Comment piloter sa stratégie SEO en 20...Du SEO empirique au SEO Data centric - Comment piloter sa stratégie SEO en 20...
Du SEO empirique au SEO Data centric - Comment piloter sa stratégie SEO en 20...
 
SearchLove London 2016 | Tom Anthony | SEO Split-Testing - How You can Run Te...
SearchLove London 2016 | Tom Anthony | SEO Split-Testing - How You can Run Te...SearchLove London 2016 | Tom Anthony | SEO Split-Testing - How You can Run Te...
SearchLove London 2016 | Tom Anthony | SEO Split-Testing - How You can Run Te...
 
Emerging Trends in Online Search
Emerging Trends in Online SearchEmerging Trends in Online Search
Emerging Trends in Online Search
 
HTTPS The Road To A More Secure Web / SEOCamp Paris
HTTPS The Road To A More Secure Web / SEOCamp ParisHTTPS The Road To A More Secure Web / SEOCamp Paris
HTTPS The Road To A More Secure Web / SEOCamp Paris
 
Lemon Interactive SEO 2017
Lemon Interactive SEO 2017Lemon Interactive SEO 2017
Lemon Interactive SEO 2017
 
Les éléments essentiels du seo technique - Tuniseo
Les éléments essentiels du seo technique - TuniseoLes éléments essentiels du seo technique - Tuniseo
Les éléments essentiels du seo technique - Tuniseo
 
Knowledge Graph et comment en tirer profit pour le SEO
Knowledge Graph et comment en tirer profit pour le SEOKnowledge Graph et comment en tirer profit pour le SEO
Knowledge Graph et comment en tirer profit pour le SEO
 

Recently uploaded

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
PitchPineMedia1
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Prof. Marcus Renato de Carvalho
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
ayush20231
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
nehapardhi711
 

Recently uploaded (20)

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
Taking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation CampaignTaking The Guesswork Out of Your Lead Generation Campaign
Taking The Guesswork Out of Your Lead Generation Campaign
 
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual city
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 

Making google predictable with data science