This document discusses how companies can make advanced analytics work for them. It outlines that fully exploiting data and analytics requires three capabilities: identifying and managing multiple data sources, building advanced analytics models, and transforming the organization so data and models yield better decisions. Two key features are having a clear strategy for how to use data/analytics to compete and deploying the right technology. The document provides three areas of action for organizational change: developing business-relevant analytics, embedding analytics into front-line tools, and developing capabilities to exploit big data. Managers need to understand how information can be used for key decisions and get creative about potential external/new data sources through targeted efforts.