1.
Michael Olafusi is a Microsoft Excel expert and experienced trainer. He loves Excel so much
that he quit his job in the Telecoms industry to focus on doing the impossible
with Excel.
He began his career as a Radio Access Engineer for Nokia Siemens Networks,
then as a Business and MIS Analyst for Comviva Technologies doing revenue
and KPI analysis for Airtel Africa CRBT operations in 10 African countries, and
finally moved to 21st Century Technologies as a Performance Analyst and
Service Delivery Lead.
He is the training director of UrBizEge and is planning to revolutionize the
entire business data analysis industry in Nigeria. And he is also the only Excel
MVP in Africa and first ever Excel MVP from Nigeria.
By A Full-Time Business Data Analysis
Consultant
Call:
0700ANALYTICS

2.
Global Business Is Powered By Data
NORTH AMERICA LATIN AMERICA AFRICA ASIA EUROPE AUSTRALIA
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The Ability To Analyze Data Is Now Vital
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PROJECT 1
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CONSTRUCTION ANALYSIS IMPROVEMENT RECONSTRUCTION

4.
Who Needs Our Business Data Analysis Training?
Business Managers
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04
05
01
02
5
Finance Analysts
Business Analysts
Project Managers
Sales Executives

5.
Data Analysis (a.k.a Data
Analytics)

6.
What is Data Analysis?
Wikipedia: Data analysis is the process of
inspecting, cleaning, transforming, and modeling
data with the goal of discovering useful
information, suggesting conclusions, and
supporting decision-making.

7.
What is Data Analysis?
InvestorWords: Data analysis is the process of
extracting, compiling, and modeling raw data for
purposes of obtaining constructive information
that can be applied to formulating conclusions,
predicting outcomes or supporting decisions in
business, scientific and social science settings.

8.
What is Data Analysis?
ORI (Office of Research Integrity, USA): Data
analysis is the process of systematically applying
statistical and/or logical techniques to describe
and illustrate, condense and recap, and evaluate
data.

9.
What is Data Analysis?
Business Dictionary: Data analysis is the process
of evaluating data using analytical and logical
reasoning to examine each component of the
data provided.

10.
This is Data Analysis
Data
Gathering
Data
Cleaning/
Transforming
Insights
Extraction

11.
What Does A Data Analyst Do?
First, they specialize.
There are no ends to tools and mathematical methods to
carry out data analysis. From social value based data
analysis that a UN data analyst will focus on to customer
behavior analysis that an ecommerce data analyst will focus
on to the general business data analysis I focus on.
Then they train themselves to be proficient in the tools they
need for their chosen field of application.

12.
Should I Go Back To School?
To become a data analyst, yes and no.
Yes, you need to learn the foundational principles
of data analysis and the general mathematical
methods, especially those of importance to the
area of specialization you have chosen.
No, because you can learn them without going
back to the university. You can do self-study,
online course or a class-based crash course.

13.
What Tools Do Data Analysts Use?
Generally, they use three categories of tools:
1. Data gathering, storing and retrieval tools
2. Data cleaning, transforming and analyzing tools
3. Data visualization, forecasting and workflow tools
Often, a tool can work across more than one category. Even
with all its limitations, Excel can be made to work across all
these categories. Then there are R, KNIME, Python, Tableau,
Power BI, Alteryx, RapidMiner, Cognos, SPSS, MATLAB etc.

14.
Business Analysis

15.
What is Business Analysis?
IIBA (International Institute of Business Analysis):
Business Analysis is the practice of enabling
change in an organizational context, by defining
needs and recommending solutions that deliver
value to stakeholders.

16.
What is Business Analysis?
Wikipedia: Business analysis is a research
discipline of identifying business needs and
determining solutions to business problems.

17.
What is Business Analysis?
BA Training Solutions: Business Analysis is the
task of understanding business change needs,
assessing the business impact of those changes,
capturing, analyzing and documenting
requirements, and supporting the
communication and delivery of requirements
with relevant stakeholders.

18.
What is Business Analysis?
Business Dictionary: Business analysis is
investigation into the operations of a business to
expose the causes behind the results achieved,
and the effects of those results on the business.

19.
This is Business Analysis
Identify
Business
Needs
Research
Possible
Solutions
Recommend
and Guide in
Implementing
Best Solution

20.
What Does A Business Analyst Do?
Think about a project manager. He ensures the prompt and
within budget delivery of a project. What about before the
project? Who determines which company strategic project
to embark on? Who researches the options available and
which will deliver best result for the company? Who
coordinates between the management and other strategic
units of the company to drive through a company re-
orientating change project?
Answer: The Business Analyst.

21.
Should I Go Back To School?
To become a business analyst, no.
It is more of a skill you acquire from professional training
classes and on the job experience. It is a lot more like
project management, except that it is not so much about
meeting set budgets and micro-managing allocated
resources. It is more about painting the big picture for
everyone in the company and being a central point of
contact between management and the other staff in
identifying and driving through a strategic change agenda.

22.
What Tools Do Business Analysts Use?
First, a lot of good writing
and communications skill.
You will managing and
aligning a lot of divergent
opinions/agendas.
For the rest checkout the
following books (I
recommend the Seven
Steps... one as I have it):

23.
Business Intelligence

24.
What is Business Intelligence?
Tech Target: Business intelligence (BI) is a
technology-driven process for analyzing data and
presenting actionable information to help
corporate executives, business managers and
other end users make more informed business
decisions.

25.
What is Business Intelligence?
Wikipedia: Business intelligence (BI) is a set of
techniques and tools for the acquisition and
transformation of raw data into meaningful and
useful information for business analysis
purposes.

26.
What is Business Intelligence?
Gartner: Business intelligence (BI) is an umbrella
term that includes the applications,
infrastructure and tools, and best practices that
enable access to and analysis of information to
improve and optimize decisions and
performance.

27.
What is Business Intelligence?
OLAP: Business Intelligence (BI) refers to
technologies, applications and practices for the
collection, integration, analysis, and presentation
of business information. The purpose of Business
Intelligence is to support better business
decision making.

28.
This is Business Intelligence
Automate
the Data
Analysis
Process
Present the
Insights To
Management
Drive
Management
Decisions

29.
What Does A BI Analyst Do?
Everything the Data Analyst does, automate it
all, provide management a high-level report
with drill-down capabilities and enable better
management decisions.
Note: The BI Analyst has to bring his final
output to a level non-technical management
staff can relate to and instantly understand.

30.
Should I Go Back To School?
To become a business intelligence analyst, yes and
no.
For same reasons as the data analyst ones. Only
that this time you will need to be more business
domain savvy and not too focused on fancy
complicated tools. Managers care more about
simplicity than complex looking reports that
require expert interpretation.

31.
What Tools Do BI Analysts Use?
Since BI analysts are focused on driving business
decisions with insightful automated reports, they
are fortunate to have tools specifically built to
achieve that.
Popular ones are Power BI, Tableau, Spotfire,
Sisense, Qlik, Domo, Salesforce, SAP, SAS and Birst.

32.
Big Data

33.
What is Big Data?
SAS: Big data is a term that describes the large
volume of data – both structured and
unstructured – that inundates a business on a
day-to-day basis.

34.
What is Big Data?
Wikipedia: Big data is a term for data sets that
are so large or complex that traditional data
processing applications are inadequate.

35.
What is Big Data?
Gartner: Big data is high-volume, high-velocity
and/or high-variety information assets that
demand cost-effective, innovative forms of
information processing that enable enhanced
insight, decision making, and process
automation.

36.
What is Big Data?
Webopedia: Big Data is a phrase used to mean a
massive volume of both structured and
unstructured data that is so large it is difficult to
process using traditional database and software
techniques.

37.
This is Big Data
image: kavyamuthanna.wordpress.com

38.
What Does A Big Data Analyst Do?
Everything the Data Analyst does but on a
more complicated level working with data
larger than what regular/traditional data
analysis tools can handle.
It requires a lot more technical knowledge too
and some programming skills.

39.
Should I Go Back To School?
To become a big data analyst, yes and no.
For same reasons as the data analyst ones. Only
that this time you will need to learn
new/emerging tools that can handle big data.
You will also focus a lot more on the technical
tools than the other types of analysts (in our
comparison).

40.
What Tools Do Big Data Analysts Use?
• Hadoop/Spark
• NoSQL Databases
• Microsoft Azure, Google Cloud, IBM Bluemix,
Amazon Web Services
• Python, R, Scala, Java, Hive, Pig

41.
Verdict

42.
Where do you want to belong?
•Data Analyst?
•Business Analyst?
•BI Analyst?
•Big Data Analyst?

43.
Engage Us Today
44
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from Vodacom, Airtel, IBM, SABMiller,
Nestle & Lafarge.
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Outsource Your Data Analysis
Don’t have the internal resources or want
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business data. We are who you need.
+234-808-938-2423; +1-941-312-
2094
info@urbizedge.com
www.urbizedge.com
UrBizEdge Limited,
20, Kofoworola street, Off Lagoon Hospital,
Obafemi Awolowo road, Ikeja,
Lagos. Nigeria

44.
THANK YOU!