Making a tv_ad_01
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The document describes the process of creating the TV ad "Kiss it Better" for LV= Car Insurance. It involved writing scripts, storyboarding, casting, shooting on location in South Africa, editing footage, adding music, and getting sign-off from the client at various stages. The team included an art director, copywriter, producer, director, and others. The goal was to take the idea from initial concept through production and post-production to the final ad.
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Making a tv_ad_01
- 1. ART DIRECTION MAKING A TV AD Craft School Thursday, 15 March 2012
- 2. CASE STUDY Thursday, 15 March 2012
- 3. ‘Heartsville’ Thursday, 15 March 2012
- 5. ‘Kiss it Better’ Thursday, 15 March 2012
- 6. CASE STUDY THE MAKING of ‘Kiss is Better’ - LV= Car Insurance Thursday, 15 March 2012
- 7. Account Director Client Art Director (CD) Copywriter (CD) Agency Producer Producer Director The Team Structure Thursday, 15 March 2012
- 8. THE MAKING OF ‘KISS IT BETTER’ - Step One - Writing Scripts (LOTS OF THEM!!!) Thursday, 15 March 2012
- 9. THE MAKING OF ‘KISS IT BETTER’ - Step 2 - Storyboarding Thursday, 15 March 2012
- 10. THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard Thursday, 15 March 2012
- 11. THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard Thursday, 15 March 2012
- 12. THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard Thursday, 15 March 2012
- 13. THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard Thursday, 15 March 2012
- 14. THE MAKING OF ‘KISS IT BETTER’ - Step 3 - Extending the Storyboard Thursday, 15 March 2012
- 15. Creating an Animatic Thursday, 15 March 2012
- 16. THE MAKING OF ‘KISS IT BETTER’ - Step 4 - Creating an Animatic Thursday, 15 March 2012
- 17. First Client Sign-off THE IDEA Thursday, 15 March 2012
- 18. THE MAKING OF ‘KISS IT BETTER’ - Step 5 - Finding a Director Thursday, 15 March 2012
- 19. Second Client Sign-off THE DIRECTOR AND PRODUCTION COMPANY Thursday, 15 March 2012
- 20. THE MAKING OF ‘KISS IT BETTER’ - Step 6 - Sourcing Locations (South Africa) Thursday, 15 March 2012
- 21. THE MAKING OF ‘KISS IT BETTER’ - Step 6 - Sourcing Cars (South Africa) Thursday, 15 March 2012
- 22. Third Client Sign-off THE BUDGET Thursday, 15 March 2012
- 23. ON LOCATION - THE SHOOT Fly to South Africa Thursday, 15 March 2012
- 24. THE MAKING OF ‘KISS IT BETTER’ - Step 7 - Casting & Wardrobe Thursday, 15 March 2012
- 25. Fourth Client Sign-off THE CAST AND WARDROBE Thursday, 15 March 2012
- 26. ON LOCATION THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 27. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 28. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 29. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 30. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 31. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 32. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 33. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 34. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 35. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 36. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 37. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 38. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 39. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 40. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 41. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 42. THE MAKING OF ‘KISS IT BETTER’ - Step 9 - Shooting the Ad Thursday, 15 March 2012
- 43. The Making of ‘Kiss it Better’ Thursday, 15 March 2012
- 44. Fifth Client Sign-off THE RUSHES Thursday, 15 March 2012
- 45. BACK HOME Thursday, 15 March 2012
- 46. THE MAKING OF ‘KISS IT BETTER’ - Step 11 - Sourcing the Music Thursday, 15 March 2012
- 47. THE MAKING OF ‘KISS IT BETTER’ - Step 11 - Editing the Ad Thursday, 15 March 2012
- 48. Sixth Client Sign-off THE EDIT - GO TO AIR Thursday, 15 March 2012
- 49. CASE STUDY ‘Kiss is Better’ - LV= Car Insurance The Final Ad Thursday, 15 March 2012
- 50. ‘Kiss it Better’ Thursday, 15 March 2012
- 51. THANK YOU Thursday, 15 March 2012