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ART DIRECTION
    Craft School
What do you want
   to learn?
    I’m open to suggestions
DE-CONSTRUCT
     TO
RE-CONSTRUCT
  The Craft of Art Direction
RULE #1 - Don’t stare at a blank canvas
RESEARCH          &           PLAY




    OVER & OVER & OVER & OVER AGAIN
CASE STUDY


FIND OUT IN FLANDERS
       Press and Poster Campaign


Insight: Flanders is famous for its Food and Fashion
General Concept Development
The original scamps
The Concept - Create a series of surreal food and fashion combinations
RESEARCH          &           PLAY




    OVER & OVER & OVER & OVER AGAIN
Research - ‘Fashion styling - Handbags’
Research - ‘Fashion styling - Shoes’
Research - ‘Fashion styling - Perfume’
Research - ‘Food Photography’
Research - ‘Typography’
Play - ‘Quick Comps created for the client’
Play - ‘Quick Comps created for the client & photoshoot’
THE FINAL CAMPAIGN
The Final Ads
The Final Ads
DE-CONSTRUCT TO RE-CONSTRUCT

                  THE EXERCISE

Choose your favourite campaign press ad of the year
   so far and go through the previous process of
  DECONSTRUCTING it by researching - styling,
      photography/illustration and typography.

We will then start RECONSTRUCTING it next week.
THANK YOU

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Deconstruct reconstruct 02

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