The document provides instructions for an art direction course that teaches students to deconstruct and reconstruct advertising campaigns. It outlines researching various elements like fashion, food, photography and typography. Students are asked to choose a favorite ad of the year and deconstruct it by researching its styling, photography, illustration and typography. Next week, students will start reconstructing the ad. The goal is to teach students the craft of art direction by having them analyze existing campaigns and recreate them.