This document provides 8 tips for expanding a home business without leaving the house. It recommends doubling down on online presence through updating websites and using analytics tools. It also suggests taking advantage of freelancers for specialized projects, automating marketing campaigns, ramping up customer service, growing social media presence, tracking time spent, and streamlining payroll as businesses expand and hire more employees.

1. 8 Ways to Expand Your Home Business Without
Leaving the House
1. Double downonyour online presence.
More than half of consumers -- 59 percenttobe exact -- use Google inthe hopesof findingareliable,
local business.Evenif you're runningaone-personbusiness,usinga5-year-oldwebsite andyour
personal networkisn'tgoodenoughanymore.Update yourwebsite soyourlandingpage isup-to-date,
and make sure that yourwebsite functionswellonmobile devicestoo.If youdon'thave the skills
necessarytorevampyourown website andlackthe fundstohire someone todoit foryou,you could
start withdo-it-yourself toolslike Wix orSquarespace.While these toolswon'tprovideasoriginal a
resultas a totallycustomsite would,drag-and-dropdesigntoolswill letyoucreate anattractive website
that relatesthe informationyourcustomersneedtoknow.
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2. Measure youronline success.
If you trulywantto grow yourbusiness,youneedtofindoutwhatworksand whatdoesn'twhenit
comesto your website.Luckily,there are manyanalyticstoolsoutthere thatcan tell youhow
consumersinteractwithyourwebsite.A goodplace tostart is withGoogle Analytics,afree,easy-to-use
tool that offersrobustfunctions.Google Analyticsletsyoutracktraffic,see how usersbehave and
pinpointanyproblemsinyourconversionfunnel.
3. Take advantage of the freelance economy.
As you're expandingyourhome business,there are manytasksthatneedtobe done butmightnot
justifyawhole newhire.Thankfully,intoday'sworld,the freelance economyisgrowing,andhiring
someone ona projectbasisiseasierthanever.Evenif youwantto do somethingcomplicatedlike create
an app or convertyourold businesswebsite intoone thatismobile-responsive,platformslike Toptal can
connectyou withfreelancersforthattask.Once the jobisdone,youdon't have to keepthemonthe
payroll,ensuringthatyourbusinessisn'tpayingforidle hands.

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4. Automate yourmarketingcampaign.
Email isa powerful tool forconvertingnew customersandkeepingpreviouscustomersloyal toyour
business,butsendingemailstoyourentire clientorconsumerlistisatime-consumingprocess.
MailChimpisa service thatautomatesyourentire email campaignsystem, offeringeasy-to-use dragand
drop designtoolsandhelpful analyticstoboot.Usingan automationtool foryour email marketing
needswill save youtime andmake yourcampaignsmore efficient.
5. Ramp up yourcustomerservice.
In today'sworld,consumersexpectgreatproductswithgreatservice.Infact,66 percentof customers
will take theirbusinesstoa competitorif theyexperience poorcustomerservice ata company.To build
brand loyaltyanda greatreputation,startusingcloud-basedbasedcustomersupporttoolslike
Freshdesk,whichprovidesasingle place totrack all customerqueriesaswell asautomationformany
stepsof customerinteraction.Thiswill helpyouquicklyrespondtoall customerquestionswhileagain
savingyoutime.
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3. 6. Grow your presence onsocial media.
The average internetuserspends1.72hours everydayon social media,makingsocial mediaplatforms
valuable placesforyourbusinesstoattractnew customers.Serviceslike Hootsuite allow youtomanage
all of yoursocial mediaaccountson a single dashboard,automate posts,andtrackthe successof all of
your engagements.NotonlydoesHootsuite reduce the amountof time youneedtospendonhandling
social media,itwill alsohelpyoudevelopstrongerinsightonyouraudience'sbehaviors.
7. Track yourtime.
Whenyou're runninga businessbyyourselforwithjustone or twocoworkers,time managementis
paramountto success.Withso manydifferentrolestofill withinyourbusiness,jugglingmultiple
responsibilitiesisdifficult.Time trackerslikeToggl helpyoustructure yourdayandmake sure youdon't
spendtoomuch time onone task. If you wantto track time for an entire time,Harvestisagreatoption
to coordinate everyoneatyourbusinessanddelegatetime andresponsibilitiesproperly.
8. Streamline yourpayroll.
If your businesshasreachedthe pointwhere youare expandingyourteam, congratulations.It'sa big
stepforward,buthandlingpayroll canbe a time consumingpainwhenyou're toosmall tohave an HR
employeetohandle itforyourbusiness.ToolslikeZenefitsandGustoprovide software totake care of
payroll,employeebenefits,andtaxes.Withthese services,you'llfindsoftware thatprovidesaneatand
organizedsolutiontoonboardinganddocumentation,andyouwon'tneedtohire anyone inHR until
your businessgetssignificantlylarger.

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