This document summarizes the product development process for Nivea makeup. It discusses [1] formula development which involves selecting raw materials and mixing components, [2] color development including shades for products like foundation and lipstick, and [3] quality assurance testing at different temperatures, measuring attributes like pH and viscosity. It then [4] describes scaling up mixtures for production runs in mixers ranging from 20kg to 1000kg capacity and [5] efficacy testing on consumers to confirm product claims. The document also provides examples of how ingredients in lipstick, mascara and nail polish achieve certain effects.

1. Welcome to the
world of Nivea
Make-up!

2. NIVEA
nivis = snow
1911

3. May we introduce you…

4. Product Development NIVEA Make-Up
Beiersdorf AG Hamburg
Beiersdorf R&D Center Hamburg Product Development Laboratories
BDF Hamburg

5. The development process
Finished product
Consumer needs
New product idea
Product development
~1,5 years
1. Formula development
2. Colour development
3. Quality assurance
4. Upscaling and production
5. Efficacy test

6. Product Development
Formula
development
Weight in raw materials Mixing the componts (e.g.mascara)
Colour
development
Nailpolish colours
Foundation colour range
Lipstick colours

7. Quality Assurance
Sample storage at different
Measurement of pH-Value
temperatures Measurement of viscosity
(e.g. foundation)
(-10, 6, 20, 25, 40, 50 °C) (e.g.mascara & foundation)
Stability methods for lipsticks Mascara laboratory bench

8. Upscaling & Production
Weight in raw materials 20 kg mixer 100 kg mixer
500 kg , 1000 kg mixer for production
(e.g. mascara & foundation)

9. Efficacy Tests
Product in-vivo testing
Sensory Research Unit (claim support)

10. Did you know….

11. Why does the lipstick stick to the lips?
Common ingredients of a lipstick:
&
&
oil
pigments
wax
How the hold is achieved:
& &
= =
or
volatile
wax oil filmbinders oils

12. What gives the colour to the lipstick?
&
dye castor oil
(e.g. pure red iron oxide)
fine pigments
colour intensity
smooth and long lasting lipstick

13. How can mascara make lashes more
voluminous?
Formula & Brush
Formula
High content of waxes = good volume effect
Brushes
rubber brush
bristle brush
for seperated and clearly
for more voluminous lashes
defined as well as longer
lashes

14. What makes mascara waterproof?

15. What makes nail polish get dry on the nails?
Common ingredients of nail polish:
65% 22% 13% >2,5%
& &
&
solvents filmbinders additionals pigments

16. What is the difference between fluid and
powder make-up?
&
& &
pigments polymers
powder
oil
Fluid make-up
- covering
- pleasure of application
- moisturisation
- long-lastingness
fluid make-up
Pressed powder with less viscosity
- covering and mattifying (make-up and powder in one)
- comfortable to use
- easier to apply on skin with more wrinkles and less tautness
powder make-up - can quickly be reused during the day

17. The NIVEA Make-up Parties
Get professional advice for your make-up at home!
• 1 make-up artist
• 3 hours
• 10 friends
• lots of products to test
• lots of products to buy
a great morning/afternoon/evening
know-how in make-up
new products to use

18. Thank you for
your attention
and enjoy the
evening!