1. Make The Public Work With You
How to encourage user-created content
Bente Kalsnes - Origo Espen Systad - A-pressen
Communication Advisor. Head of Social Media
@benteka @revesjef
http://origo.no/bentekalsnes http://origo.no/espen
fredag 1. oktober 2010
4. Transition READER PARTICIPANT
• Participants bring more people than readers (they´re spreading their
contributions (comments, images, events, blogs, etc) to their network = more readers).
• Participant - closer relation then a reader (easy for the newsroom to get in
touch with the participant, can build stronger relation than a random reader. But
newsroom has to give something back to the participant – attention, space in print, take
them seriously)
• Participants - more info for product development (we know more about
what the registered user is interested in than the random reader)
• Think of all the news stories you will miss if you don’t know what your readers/
participants are interested in and talking about!
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5. How Origo works
• The users publish texts, comments,
pictures and events.
• All content is tagged with location.
• The users decide if the content is
private or public.
• Public content can be extracted to
other contexts e.g. our newspapers.
• We filter the content based on
location and quality.
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6. Jølster
Sogn og fjordane
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7. Hello.
I’m from Jølster.
I have a long story and a
quick question.
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25. The result:
2 front pages in Firda
16 printed pages
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26. Wooo - we are in the news !
Those people in Jølster always
think they are something special.
But we from Fjærland are
special too. Lets show them
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27. Ja. Let’s gather all tractors in Fjærland and lift round bales!
.. and let’s put people on the bales.
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34. A-pressen’s 50 newspapers have
470.000 subscribers
and
167.000 registered Origo-users
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35. ..... and those
167.000 users produce 7-8 times more content
than our 2.800 employees do.
30 - 40.000 stories,
pictures, comments
and events weekly.
5.000 stories,
pictures and
comments
digitally each
week.
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36. The first years we used Origo to strengthen web editions.
Now we use Origo to also revitalize the print editions.
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37. A-pressen produces approx. 300.000
print pages of editorial content a year.
1 of 10 pages will carry content that
originate from our Origo-readers.
Why?
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38. Position challenged by social media
family notices
local news
greetings
The ingredients
of the local
local
newspaper.
local arena
market-
for debate
place
Position challenged by social media
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43. Stig: - I want to start a fund-raising to fill the
public pool. Tomorrow my family will deliver
10 liters of water to the city council, and I
challenge all other families to do the same.
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44. 36 seconds to get
in touch with Stig
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51. Make The
Public Work
With You:
How to encourage user-created content
CASE ORIGO.NO AND A-PRESSEN
Bente Kalsnes, @benteka - Origo
Espen systad, @revesjef - A-pressen
fredag 1. oktober 2010
