This document discusses the rise of citizen journalism and independent media at the Olympic Games from Torino 2006 to London 2012. It highlights how newer forms of media like blogs, social media, and user-generated content have allowed for more inclusive coverage of the Games that empower diverse voices. However, challenges for independent journalists include access to events, visibility of activities, resources, and establishing credibility. The document also promotes a documentary about social media and social change at the 2010 Vancouver Olympics.

1. Media Studies & The Olympic Games
Citizen Journalism & Independent Media
Kris Krüg
kk@kriskrug.com
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2. Torino - 2006 - Citizen Journalism Meet The Olympic Games
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3. Focus On Culture, The Arts & Independent Media
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4. Citizen Journalism Symposium - Open Media, Open Culture, Open Source Software.
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5. Working Within The System, Pushing the Boundaries of What is Allowed & Possible.
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6. Beijing 2008.
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7. 9th International Symposium for Olympic Research.
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8. China - Open Media in a Restrictive Culture.
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9. Vancouver 2010 - The Twitter Olympics
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10. True North Media House - Community Generated Independent Media
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11. W2 Culture + Media House - Training, Support, Access to Tech
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12. Documenting Olympic Resistance - Other Vancouver 2010 Media.
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13. Cultural Olympiad - Vancouver 2010.
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14. Microsoft Research - Other Vancouver 2010 Media Activities.
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15. Tourism BC - Other Vancouver 2010 Media Activities.
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16. #media2012 - Brave New World.
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17. What Were We Publishing?
• Photos on Flickr
• Videos on YouTube
• Blogs on various sites
• Real-time Twitter updates
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18. Where Was Our Content Published?
LA Times, New York Times, Harvard Business Review,
l’Humanité, PBS, BBC, NowPublic,Vancouver Sun,
Edmonton Sun, National Post, Rabble, Hamilton
Spectator, The Georgia Straight, TechVibes, Business in
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19. Benefits
• Many voices - inclusive and diverse.
• EMPOWERING!!
• No editor, no deadlines, assign your own stories.
• Retain ownership to all your work.
• Freedom of expression
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20. Challenges
• Access - to venues, events, briefings, interviews,
etc..
• Visibility - What’s going on when? Who is
involved. Private media events.
• Resources - Media centres, $$$, experts.
• Credibility - Who are you and what are you
doing here? Who do you work for? What are your
motives?
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21. “With Glowing Hearts” documentary.
Social Media & Social Change at the Vancouver 2010
Olympics
5pm - Theatre 2
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