Make it just so - Assignment 4
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The document discusses a proposed software product called "Make It Just So" that would use artificial intelligence to provide customized outfit and style recommendations to users based on their individual tastes, location, and current trends. It includes details on the target audience, envisioned product experience both online and offline, and potential customer journey through consideration, use, and post-use phases. The software aims to act as a personal stylist for customers seeking fashion and style advice.
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The document discusses an AI system that would curate outfits for individuals based on factors like upcoming events, social media, or weather. It would deliver clothes on demand to busy students. The product would be a screen that speaks to users and connects them to stores. Students could also use a mobile app. The system would be marketed through ads, social media, word of mouth, and fashion events. Students would consider the product by viewing ads, reading reviews, and discussing it with others. They would use it between classes or during work breaks. After using it, students could leave reviews, recommend or return items, and delete the app.
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Make it just so - Assignment 4
- 1. Make It Just So Max Goldman FA102b Social Media and Web Design
- 2. Research from the web Max Goldman “Make It Just So” http://www.iftf.org/future-now/article-detail/make-it-just-so/
- 3. Research from the web Max Goldman “Make It Just So” “Breakthroughs in 3D printing are also shifting the autonomous manufacturing terrain.” http://www.iftf.org/future-now/article-detail/make-it-just-so/
- 4. Research from the web Max Goldman http://www.iftf.org/future-now/article-detail/make-it-just-so/
- 5. Make It Just So Max Goldman Product idea / Description ● Software for outfit customization based on current trends / A.I. advice. ● A.I functions as a stylist for the consumer based on individual taste/ trends. ● Choices based on location, climate, time, etc.
- 6. Make It Just So Max Goldman Audience ● Tech smart ● Age 16+ ● Proficient in Technology ● Looking for the next big thing ● Prefers E-commerce
- 7. Make It Just So Max Goldman Product Envision ● Strictly E-commerce ● Physical Pop-up location for press ● New items/ software every 12 months ● Constant cycle of refreshing content ● Customer is always getting new content.
- 8. Make It Just So Max Goldman On and off-line instances where the user/customer would encounter the product or service in both realms.
- 9. Make It Just So Max Goldman Consideration Phase 1) Influencer Market 2) Self-improvement 3) Searched online stylist 4) Read review/articles 5) Trial period at meetup / demo
- 10. Make It Just So Max Goldman Use Phase 1) Took product home 2) Download software 3) Become comfortable with software 4) Trusting application 5) Potential purchase
- 11. Make It Just So Max Goldman Post-Use Phase 1) Self confidence / insecurity 2) Leaving reviews 3) Word of mouth 4) Re-up subscription / cancel 5) Keep / delete software
- 12. Online Encounter: “User / Customer Experience Map”, Max Goldman 1) Influencer marketing 2) Social Media / online ad 3) SEO
- 13. Offline Encounter: “User / Customer Experience Map”, Max Goldman 1) Word of mouth 2) Magazines / physical ad 3) Events
- 14. Customer Experience Map Max Goldman Draft
- 15. Customer Experience Map Max Goldman Draft