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Story mapping workshop - NUXCamp 2015 Leeds

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Slides from my workshop at NUXCamp in Leeds, June 2015.
Based extensively on Jeff Patton's work and his book User Story Mapping published by O'Reilly

Published in: Business
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Story mapping workshop - NUXCamp 2015 Leeds

  1. 1. Baguette UX @wickedgeekie#NUXcamp Story Mapping building a shared understanding of what you’re building and why
  2. 2. Baguette UX @wickedgeekie#NUXcamp today’s workshop • 1.15 - 2.45 pm
 Making you understand story maps - theory and practice • 2.45 - 3 pm 
 Break • 3 - 4 pm
 Getting you ready to do your story map with your team back at work
  3. 3. Baguette UX @wickedgeekie#NUXcamp What’s a story map Visual documentation of all the ideas someone/a team has about their product/project
  4. 4. Baguette UX @wickedgeekie#NUXcamp Who makes them? • Anyone • Creation doesn’t mean idea/project ownership
  5. 5. Baguette UX @wickedgeekie#NUXcamp Who are they for? • Anybody involved in building or deciding on features and functionalities of the product
  6. 6. Baguette UX @wickedgeekie#NUXcamp
  7. 7. Baguette UX @wickedgeekie#NUXcamp
  8. 8. Baguette UX @wickedgeekie#NUXcamp “talk and doc”
  9. 9. Baguette UX @wickedgeekie#NUXcamp think write explain place
  10. 10. Baguette UX @wickedgeekie#NUXcamp never explain your idea always tell the story
  11. 11. Baguette UX @wickedgeekie#NUXcamp and then meanwhile because, because, because, because @wickedgeekie#NUXcampBaguette UX
  12. 12. Baguette UX @wickedgeekie#NUXcamp USER story mapping
  13. 13. Baguette UX @wickedgeekie#NUXcampBaguette UX @wickedgeekie #NUXcamp
  14. 14. Baguette UX @wickedgeekie#NUXcamp Exercise: the morning map
  15. 15. Baguette UX @wickedgeekie#NUXcamp time / narrative flow UserUserUserUser Goal
  16. 16. Baguette UX @wickedgeekie#NUXcamp time / narrative flow variants Goal UserUserUserUser
  17. 17. Baguette UX @wickedgeekie#NUXcamp Brushed my teeth a task
  18. 18. Baguette UX @wickedgeekie#NUXcamp goal level: the actions a user takes to reach their larger goal functional: a user would expect to complete the whole task before taking a break sub-functional: component of the series that is the functional task
  19. 19. Baguette UX @wickedgeekie#NUXcamp Brushed my teeth
  20. 20. Baguette UX @wickedgeekie#NUXcamp Brushed my teeth functional
  21. 21. Baguette UX @wickedgeekie#NUXcamp Brushed my teeth brush for 3 minutes gargle with mouthwash floss
  22. 22. Baguette UX @wickedgeekie#NUXcamp Brushed my teeth brush for 3 minutes gargle with mouthwash floss Getting cleaned up
  23. 23. Baguette UX @wickedgeekie#NUXcamp The right level of definition details big picture
  24. 24. Baguette UX @wickedgeekie#NUXcamp time / narrative flow variants UserUserUserUser Goal high level task activity
  25. 25. Baguette UX @wickedgeekie#NUXcamp time / narrative flow when oversleeping Goal activity at the week-end or on holiday on normal days UserUserUserUser
  26. 26. Baguette UX @wickedgeekie#NUXcamp 15 minutes break!
  27. 27. Baguette UX @wickedgeekie#NUXcamp today’s workshop • 1.15 - 2.45 pm
 Making you understand story maps - theory and practice • 2.45 - 3 pm 
 Break • 3 - 4 pm
 Getting you ready to do your story map with your team back at work
  28. 28. Baguette UX @wickedgeekie#NUXcamp time / narrative flow when oversleeping Goal activity at the week-end or on holiday on normal days UserUserUserUser
  29. 29. Baguette UX @wickedgeekie#NUXcamp time / narrative flow Can do anywhere Goal activity Need specialist equipment Need some kit UserUserUserUser
  30. 30. Baguette UX @wickedgeekie#NUXcamp time / narrative flow known risks and needs Goal activity I think this is a good idea
 but need to check Need to verify risks and needs UserUserUserUser
  31. 31. Baguette UX @wickedgeekie#NUXcamp time / narrative flow I need this done Goal activity when both above are done I can do this when the above is done I can do that UserUserUserUser
  32. 32. Baguette UX @wickedgeekie#NUXcamp From “now” to the future • map what a good / great / perfect future looks like • be clear on your pain points of each user • map for the whole product
  33. 33. Baguette UX @wickedgeekie#NUXcamp How to story map 1. Frame the problem 2. Map the big picture: wide and shallow 3. Explore: “what if” 4. Slice out 1 - release strategy: just reach the goal 5. Slice out 2 - learning strategy: mark risks, identify experiments 6. Slice out 3 - delivery strategy: building smartly (risks!)
  34. 34. Baguette UX @wickedgeekie#NUXcamp a collective tool
  35. 35. Baguette UX @wickedgeekie#NUXcamp WAKEY WAKEY crowd sourced awakening prompts “my phone pings every time another wakey wakey user is up”
  36. 36. Baguette UX @wickedgeekie#NUXcamp Anne • Expert snoozer • In trouble at work for being always late • Has missed several holiday flights • would like to have less stressful mornings
  37. 37. Baguette UX @wickedgeekie#NUXcamp what we covered • Understand user story mapping and how to create story maps with your team • How story maps help the whole team identify with the customer’s journey • How to use story maps as a tool for product discovery • How story maps can bring product managers, researchers, designers, developers and testers together around a single artefact • How story maps help you prioritise the customer experience over building more features • How you can use story maps to supplement or replace traditional agile backlogs
  38. 38. Baguette UX @wickedgeekie#NUXcamp the book

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