The band created a cohesive marketing campaign that links their website, CD cover, music video, and branding. Common elements like a graffiti font, dark colors, and similar scenes were used across materials to visually connect them. QR codes on the website and CD cover allow users to easily navigate between the digital and physical components of the campaign. The campaign draws inspiration from the early career of N-Dubz, portraying the band members as struggling artists from a low-income neighborhood.