1) The document provides guidance on building emails using MailChimp templates for different types of communications from the PSC (Presumably Program in Science, Technology and Society).
2) It reviews email templates, settings and features, including inserting images, links, and text. Formatting guidelines are also presented for dates, times, abbreviations and capitalization.
3) Resources are listed for MailChimp help documents, subject line testing, and best practices in email marketing for higher education. The document aims to help users send effective emails through MailChimp for the PSC.
This Presentation Consists of all the Important National and International Days. This slide will help those students especially preparing for Government Sector.
This Presentation Consists of all the Important National and International Days. This slide will help those students especially preparing for Government Sector.
A good CV or resume can market you as the ideal candidate for the job you are applying to. In this session, Dr. Dasmohapatra will focus on how to present key information about your skills, experiences, education and personal quality in a CV that can improve your job search process, and increase your chances of landing an interview.
Microsoft Word Power Shortcuts & Tips (Part-2)Tuan Yang
The difference between a Microsoft Office beginner and an advanced user is all about knowing how to use the individual applications, and knowing how to use them well. Wondering how to use your everyday Office applications effectively? Harness the power of productivity, and customize MS Office to work for you.
Learn more about:
» QuickParts (Signatures, Logos, Header/Footers).
» Crop a picture to a shape.
» Remove all manual formatting.
» Find and replace text.
» Replace styles and formatting.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
Service Tools and Social Media Data Sharing Use CaseGe Peng
What to improve sharing and expand user base of your data? This presentation provides a use case study with some of the available service tools and social media in addition to peer-reviewed data publishing.
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.
HSAD 301- Weekly Discussion Board Grading Rubric
Students will earn points as follows:
Response to Assignment, Demonstration of Knowledge, and Quality of Response to other learners’ postings
Excellent
35 pts
Average
18 pts
Below Average
9 pts
None
0 pts
Clearly understands concepts and incorporates them in discussion
Always includes examples and real life applications, or reference/s
Always advances discussion
Understands concepts and incorporates them in discussion
Often/sometimes includes examples and real life applications, or reference/s.
Often/sometimes advances discussion
Not evident concepts are understood and are not incorporated in discussion
Examples and real life applications, or reference/s are not included
Responses are copied, have little to do with concepts and does not advance discussion
Did not post a response to the weekly discussion board assignment.
Did not respond/post to other learners’ postings.
Examples of the types of participation
While this obviously isn’t the only way to create a discussion, these examples should be helpful to you in identifying “what is” each level of participation.
Discussion about building a house-Original part of comment you are responding to:
The use of laminated beams in today’s building materials greatly reduces the need for other materials like steel beams.
Excellent
Very true, our text states that laminated beams are also more structurally sound and are made from young growth trees. By using laminated beams you can also reduce the number of regular wood beams you use. In essence, using these beams is also good for our environment-less lumber harvesting. Do you think architects are using more of these in today’s housing construction or do you think some still adhere to “old school” methods?
Average
Good point-I hadn’t thought about how it could reduce the need for steel beams. Laminated beams allow for the same load bearing strength without the cost and overall weight of a steel beam. I wonder if the steel industry is impacted at all by the introduction of laminated beams.
Below Average
Good point- I agree.
BOS 3401, Construction Safety 1
Course Description
Overview of key issues and practices related to the occupational safety and health (OSH) profession in the construction
industry. Examines construction standards, identification and control of hazards common to the construction industry, and
tools necessary for successful management of OSH related efforts.
Course Textbook
Johnson, D. (2013). DeWALT construction safety and OSHA handbook. Clifton Park, NY: Delmar.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Examine regulatory standards and laws related to occupational safety and health in the construction industry.
2. Describe occupational safety and health related regulatory practices in the U.S. as they apply to the construction
industry.
3. Evaluate injury, illness, and fata.
Most communications professionals spend lots of time and effort producing email newsletters. It’s heartbreaking to learn your last email resulted in an alarming number of people who are unsubscribing to what may be the only contact you have with that customer, vendor, volunteer, donor, or employee.
Yes, an employee.
Presented at the Nonprofit Communication Conference, Presented by Drury University, on Friday, Oct. 16, 2015.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. PSC MailChimp Email
Laura Anca Chichisan
PSC Communications Coordinator
clauraa@mit.edu
February 11, 2015
2. Together we will cover
• Types of emails
• Settings & options
• Building your email using templates
• Links
• Images
• Style Guide (Time/Date, Abbreviations, Titles)
• Resources
3. Options
Types of PSC emails Templates
PSC Events & Deadlines
Events & Deadlines Template
• w/o IMAGE and
• WITH IMAGE
Beyond the Infinite Newsletter To be created
IDEAS Global Challenge
Newsletter
IDEAS_Newsletter
Community Service Bulletin
Community Service Bulletin
Template
Opportunities Update Opportunities Update Template
15. Automated & Pre-filled Features
• View this email in your browser
• In this email (table of contents)
• Share this email
• Stay connected
• Footer
• Header image caption
• Disclaimer (Opps Update, Bulletin)
• Logos with links
17. Editing
1. Select the block you want to edit
2. In the editing field to the right, select the generic
text (including brackets)
3. Copy the text you want to paste from your file
4. Select the “Paste as plain text” button
5. Paste the text
1
2
4
18. Editing
1. Duplicate the existing blocks to your needs
2. Always use the “Paste as plain text” button
3. Use dividers to separate individual blocks/
entries
4. When you are done, remove any existing
blocks not needed
24. Last Steps
Before sending… !
1. View the email in Preview Mode
2. Send a test email to at least TWO
colleagues and supervisor for
proofreading and approval
3. Test the links using the Link Checker
4. Set up the Twitter and Facebook post
26. Quick Style Guide
Time and Date!
• 8:30 am, 7 pm (not 7:00 pm)
• fall 2013, fall term; spring 2013, spring term
• September 11 (not September 11th)
• the 21st century; 21st-century technology
27. Quick Style Guide
Abbreviations!
• Academic Degrees: No periods in abbreviations of
academic degrees: SB, SM, MArch, MBA.
• Acronyms: Omit periods in well-established two-
letter acronyms (UK, UN, US) and in all acronyms of
three or more letters (MIT).
• Units: Omit periods after abbreviated units of
measurement (6 m, 100 cm, 32 km, 12 sq ft).
• Months: For days and months, use the first three
letters without a period: Mon, Sat, Feb, Jun, Oct.
28. Quick Style Guide
Abbreviations Continued!
• Institutional acronyms should be introduced
immediately after the first mention of the full name:
OpenCourseWare (OCW)
29. Quick Style Guide
Italicize (no quotes) "Roman and Quote" Simply Capitalize
(no quotes or italics)Books Articles Conferences*
Exhibits Blog entries Lecture series
Video games Chapters Manuscripts (work in
progress)Long poems Lectures Newsletters
Movies Manuscripts (not
accepted for
Projects
Musical compositions Papers Reports
Named blogs Podcasts Symposia
Periodicals Single episodes of a
continuing radio or TV
Websites
Plays Short stories Web pages
Radio or TV programs Theses Workshops*
Video blogs
Workshop or panel
presentations
30. Quick Style Guide
Other!
• Underline is reserved for links
• Italicize words according to previous table
• Use the formatting already built in the template
