1) The document provides guidance on building emails using MailChimp templates for different types of communications from the PSC (Presumably Program in Science, Technology and Society). 2) It reviews email templates, settings and features, including inserting images, links, and text. Formatting guidelines are also presented for dates, times, abbreviations and capitalization. 3) Resources are listed for MailChimp help documents, subject line testing, and best practices in email marketing for higher education. The document aims to help users send effective emails through MailChimp for the PSC.

1. PSC MailChimp Email
Laura Anca Chichisan
PSC Communications Coordinator
clauraa@mit.edu
February 11, 2015

2. Together we will cover
• Types of emails
• Settings & options
• Building your email using templates
• Links
• Images
• Style Guide (Time/Date, Abbreviations, Titles)
• Resources

3. Options
Types of PSC emails Templates
PSC Events & Deadlines
Events & Deadlines Template
• w/o IMAGE and
• WITH IMAGE
Beyond the Infinite Newsletter To be created
IDEAS Global Challenge
Newsletter
IDEAS_Newsletter
Community Service Bulletin
Community Service Bulletin
Template
Opportunities Update Opportunities Update Template

4. Does everyone know which
template to use?

5. First step
Log-in and
choose
campaigns

8. Segments

9. 1
2
3
4
5
Options

10. 1
2
3
Options

11. 1 2
3
45
Options

12. Let’s build this!

13. Templates

14. Menus & Features

15. Automated & Pre-filled Features
• View this email in your browser
• In this email (table of contents)
• Share this email
• Stay connected
• Footer
• Header image caption
• Disclaimer (Opps Update, Bulletin)
• Logos with links

16. Editing
Type in your key message/short preview above the header

17. Editing
1. Select the block you want to edit
2. In the editing field to the right, select the generic
text (including brackets)
3. Copy the text you want to paste from your file
4. Select the “Paste as plain text” button
5. Paste the text
1
2
4

18. Editing
1. Duplicate the existing blocks to your needs
2. Always use the “Paste as plain text” button
3. Use dividers to separate individual blocks/
entries
4. When you are done, remove any existing
blocks not needed

19. Questions?

20. Links
1
2
3
4
5
6

21. Images

22. Images
1.Size 400 px wide max
2.Link to your program
3.Insert Alt text for the image

23. Questions?

24. Last Steps
Before sending… !
1. View the email in Preview Mode
2. Send a test email to at least TWO
colleagues and supervisor for
proofreading and approval
3. Test the links using the Link Checker
4. Set up the Twitter and Facebook post

25. Questions?

26. Quick Style Guide
Time and Date!
• 8:30 am, 7 pm (not 7:00 pm)
• fall 2013, fall term; spring 2013, spring term
• September 11 (not September 11th)
• the 21st century; 21st-century technology

27. Quick Style Guide
Abbreviations!
• Academic Degrees: No periods in abbreviations of
academic degrees: SB, SM, MArch, MBA.
• Acronyms: Omit periods in well-established two-
letter acronyms (UK, UN, US) and in all acronyms of
three or more letters (MIT).
• Units: Omit periods after abbreviated units of
measurement (6 m, 100 cm, 32 km, 12 sq ft).
• Months: For days and months, use the first three
letters without a period: Mon, Sat, Feb, Jun, Oct.

28. Quick Style Guide
Abbreviations Continued!
• Institutional acronyms should be introduced
immediately after the first mention of the full name:
OpenCourseWare (OCW)

29. Quick Style Guide
Italicize (no quotes) "Roman and Quote" Simply Capitalize
(no quotes or italics)Books Articles Conferences*
Exhibits Blog entries Lecture series
Video games Chapters Manuscripts (work in
progress)Long poems Lectures Newsletters
Movies Manuscripts (not
accepted for
Projects
Musical compositions Papers Reports
Named blogs Podcasts Symposia
Periodicals Single episodes of a
continuing radio or TV
Websites
Plays Short stories Web pages
Radio or TV programs Theses Workshops*
Video blogs
Workshop or panel
presentations

30. Quick Style Guide
Other!
• Underline is reserved for links
• Italicize words according to previous table
• Use the formatting already built in the template

31. Resources
MailChimp How-tos
Style Guide
Subject Line Checker
Email marketing best practices in higher education
You Should Click on This

32. Thank you!