The document summarizes research into how exposure to advertising in UK newspapers The Daily Mail and Mail on Sunday influences online search behavior. It finds that:
1) Mail readers were 50% more likely to visit the website of an advertiser featured in the paper than non-readers.
2) Mail readers' website visits included both big brands and specialist brands, while non-readers tended to visit only well-known sites.
3) When asked, Mail readers said they visited sites because of ads they saw in the paper or found articles interesting and wanted to learn more online.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
MoneySuperMarket.com was the first in its category to use newsbrands in a meaningful way. It was a client open to testing new things, challenging newsbrands to provide evidence that new platforms provide new opportunities.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
MoneySuperMarket.com was the first in its category to use newsbrands in a meaningful way. It was a client open to testing new things, challenging newsbrands to provide evidence that new platforms provide new opportunities.
The Usability Evaluation of UNICAMPUS – the Romanian MOOC Diana Andone
The Usability Evaluation of UNICAMPUS – the Romanian MOOC, by Diana Andone, Vlad Mihaescu, Andrei Ternauciuc
Paper presented at the 9th EDEN Research Workshop, 4-7 October 2016 Oldenburg, Germany
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Search, Social Media & The Evolving Newspaper : LPA 2012Max Thomas
Presentation given 5/5/2012 at the Louisiana Press Association Annual Convetion on the factors impacting local newspapers, looking specifically at search, social media, local search, reviews & ratings, paywalls, bloggers, digital-only news sites and Internet Yellow Pages. It also provides an overview of the primary factors that local newspapers must contend with and incorporate in order to stay relevant and maintain their position as the "trusted" local news source.
“Why Pint? We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power. That oversight could be fatal to marketing campaign, a product launch, or a branding initiative this is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it. This guide to the persuasive power of print provides the top ten reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use. But, you most definitely should consider print whenever you want to persuade, inform or entertain. Here are your reasons why…” -The Print Council www.theprintcouncil.org
Top Ten Reasons Why
*Print is for keeps.
*Print is portable.
*Print is interactive.
*Print drives a high ROI.
*Print is beautiful.
*Print plays well with others.
*Print is credible.
*Print puts them in control.
*Print is personable.
*Print is everywhere.
A comprehensive over view of how customer service, PR and marketing professionals can use incorporate social media into their customer care or over all marketing communications mix.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
The Usability Evaluation of UNICAMPUS – the Romanian MOOC Diana Andone
The Usability Evaluation of UNICAMPUS – the Romanian MOOC, by Diana Andone, Vlad Mihaescu, Andrei Ternauciuc
Paper presented at the 9th EDEN Research Workshop, 4-7 October 2016 Oldenburg, Germany
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Search, Social Media & The Evolving Newspaper : LPA 2012Max Thomas
Presentation given 5/5/2012 at the Louisiana Press Association Annual Convetion on the factors impacting local newspapers, looking specifically at search, social media, local search, reviews & ratings, paywalls, bloggers, digital-only news sites and Internet Yellow Pages. It also provides an overview of the primary factors that local newspapers must contend with and incorporate in order to stay relevant and maintain their position as the "trusted" local news source.
“Why Pint? We all take printing for granted. Perhaps it’s because print has been the world’s number one communications medium for so long we tend to overlook its impact and power. That oversight could be fatal to marketing campaign, a product launch, or a branding initiative this is trying to connect with people. People trust print. They feel comfortable using it. And they can’t fast forward past it. This guide to the persuasive power of print provides the top ten reasons why you should consider using print in your next campaign. It doesn’t have to be the only medium you use. But, you most definitely should consider print whenever you want to persuade, inform or entertain. Here are your reasons why…” -The Print Council www.theprintcouncil.org
Top Ten Reasons Why
*Print is for keeps.
*Print is portable.
*Print is interactive.
*Print drives a high ROI.
*Print is beautiful.
*Print plays well with others.
*Print is credible.
*Print puts them in control.
*Print is personable.
*Print is everywhere.
A comprehensive over view of how customer service, PR and marketing professionals can use incorporate social media into their customer care or over all marketing communications mix.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
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Sparking an E book revolution through a self serve modelnzl
Electronic publishing is the future. Publishers are stepping up efforts to implement their online strategies to gain visibility, understand their customer and establish a direct relationship with them. Publishers are looking for a solution that removes high costs and time barriers and offers a way to experiment with different online business models.
Our vision is to create an easy and convenient tool that would help young adults develop long-lasting, meaningful relationships with peace of mind.
http://www.froffr.com
Using Segmentation to Retain and Attract Different AudiencesSherryYLin
In the recent Omniture conversion optimization benchmark study taken by over 1500 online marketers, over 75% of marketers said that they do not serve personalized content to Web site visitors. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review why user segmentation is critical to every online marketing strategy.
Our experts will discuss:
How to effectively segment your user audience
How to use customer personas
What it takes to retain and keep current customers happy, while attracting new customers
The results that can be achieved through serving relevant, segmented content
Taken from a live Clickz webinar, this recording reviews how to build addressable segments to help you serve more relevant content. The end result will be happier customers and increased conversion.
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In the recent Omniture conversion optimization benchmark study taken by over 1500 online marketers, over 75% of marketers said that they do not serve personalized content to Web site visitors. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review why user segmentation is critical to every online marketing strategy.
Our experts will discuss:
How to effectively segment your user audience
How to use customer personas
What it takes to retain and keep current customers happy, while attracting new customers
The results that can be achieved through serving relevant, segmented content
Taken from a live Clickz webinar, this recording reviews how to build addressable segments to help you serve more relevant content. The end result will be happier customers and increased conversion.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
Social media doesn't drive sales. Or does it?Visible
IBM research around the US thanksgiving holiday suggested social media had a tiny effect on sales. This presentation shows how it does have a commercial effect, but says we are measuring the wrong thing anyway.
Getting closer to the Great British publicNewsworks
How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
Mummy and Daddy, what did you do in the Truth War?Newsworks
Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. The Brief…
Does exposure to advertising in
The Daily Mail or The Mail On Sunday
influence the way a person subsequently
searches online?
4. Methodology
Read the DM / TMOS for Asked to go online for c.20
c.15 minutes – asked in minutes and search for a
particular to read the travel holiday / short break OR
OR finance sections personal finance products
Asked to go online for c.15
minutes and search for a
holiday / short break OR
personal finance products
Subsequent interviews were undertaken with respondents after a further 7 days
Source: Independent research conducted by River Research
5. Observed And Recorded Browsing Behaviour
Source: Independent research conducted by River Research
6. What We Were Looking For - ‘Hits’
A Nationwide advertisement
appears in The Mail On Sunday
If Mail readers have more
than Non-readers, it would suggest
Respondent goes to
that advertising in The Mail
the Nationwide website influences
their online browsing behaviour
Source: Independent research conducted by River Research
7.
8. of all Mail readers
of an advertiser who had
in that day’s
9. The Mail Drives Online Browsing Behaviour – Fact!
% of respondents with ‘Hits’
50%
Advertising in The Mail is an effective
driver of traffic to your website
Readers are more likely to go to
15% the website of an advertiser featured in
The Mail than Non-readers
Mail readers Non-readers
Source: Independent research conducted by River Research
10. Inspiring Visits To A Broader Range Of Brands
Non-readers ‘Hits’ tended to be Mail readers ‘Hits’ were a mix of
big, well-known brands big and specialist brands
Advertising in The Mail encourages readers to go to a
mixture of big brand websites and those they were
unaware of or were not previously front of mind –
Source: Independent research conducted by River Research
11. The DMA Has Similar Quantitative Findings
52% of measured response
to insert and
door drop campaigns
went online
The Insert Council and the D2D Council measured response to 3 million
advertising items delivered directly to consumers, across 5 clients and 11
different distribution methods. On average, across the campaigns, 52% of the
response measured went online in this quantitative study.
12. Why Did Readers Visit These Websites?
It was mentioned in
Well… there was an ad the newspaper
in the Newspaper What was said in the paper looked
quite interesting, and I wanted
to give it a try
The Mail sometimes brings up
something different
Source: Independent research conducted by River Research
Source: Independent research conducted by River Research
13. Mail readers are much
more likely to go
than use a search engine
14. The Mail Driving Direct-To-Brand ‘Hits’
Direct visits to
branded websites: 29% 19%
(as % of all the different
websites visited in total)
Mail readers are much more likely to go
than use a search engine
(e.g. generically searching for “cheap holiday deals”)
Source: Independent research conducted by River Research
15.
16. Users Don’t Always End Up At Their Intended Sites
User wants to look online for
holiday / personal finance product
Do they have Do they know Is the web
a brand or
Y the web
Y address easy
Y
deal in mind? address? to type in?
N N N
User types in web
Goes to Google and Goes to Google and
address directly into
types in generic types in brand name
address bar
search term
Google auto
Google auto complete kicks in,
complete kicks in, user may change
user may change direction
direction
Will Google N
showpromoted
ads?
Clicks on website Clicks on another
Clicks on Google Y
promoted ad OR they have heard of OR Google result within
before / already use 1st page of results Is user
susceptible to
other offers? N
Arrive at Google-
Y
User clicks on
inspired website Arrive at pre-
alternative search
result planned website
Source: Independent research conducted by River Research
17. Consumers Love To Use Search Engines
Search engines feel Search engines feel
Perception that SEs Google is well known
are unbiased and trusted
Perception that SEs SEs will guide you if you
will be comprehensive Google usually gives don’t know the right web I use Google for
and can lead to the me more options address everything
cheapest deals SEs are a legitimiser –
It feels like you’ve perception that SE
done it yourself results are ‘good’ results
Source: Independent research conducted by River Research
18. But SEs May Not Be A Friend To All Advertisers
Source: Independent research conducted by River Research
19. The Mail provides a valued & trusted ad environment
The Online world = The Mail =
Endless / Anodyne
Overwhelming
Manageable
Treasures to
Directed
be found Go in any
direction
Safe
Potential
dangers Limited
Go your own Need a guide Trusted
way
20. Trusted More Than…
of Mail readers trust it to provide them with reliable information,
even more than the BBC
69%
82%
41%
55% 74%
74%
40%
Source: Mylife BMRB
22. Prolonged Effect On Purchase Behaviour
of Mail of Mail readers
readers did further went on to purchase
research following a product or service
the interview advertised (Non-
(Non-readers: 25%) readers: 0%)
Source: Independent research conducted by River Research