In the recent Omniture conversion optimization benchmark study taken by over 1500 online marketers, over 75% of marketers said that they do not serve personalized content to Web site visitors. Join Bryan Eisenberg and Sherry Lin from Digg.com as they review why user segmentation is critical to every online marketing strategy.
Our experts will discuss:
How to effectively segment your user audience
How to use customer personas
What it takes to retain and keep current customers happy, while attracting new customers
The results that can be achieved through serving relevant, segmented content
Taken from a live Clickz webinar, this recording reviews how to build addressable segments to help you serve more relevant content. The end result will be happier customers and increased conversion.