The document discusses several tourist attractions in the Philippines and festivals celebrated in different regions of the country. It provides details about the Underground River and Chocolate Hills in Palawan, the Rice Terraces in Ifugao, and festivals such as the Pahiyas in Lucban and MassKara in Bacolod. It also discusses past Department of Tourism slogans that were not effective and questions regarding the new slogan, "It's More Fun in the Philippines".

1. Maribelle Bangayan #2
Trisha Lok #13
Andrea Sy #20
Cherisse Yao #31
Janine Zapata #34

3. The past slogans were not
effective because…
"Wow Philippines” did not make sense
to Germans because they pronounced
"W" as "P." Then in Japan, there was no
direct translation of 'Wow.’ and In the
US, our biggest tourist market, there
wasn’t a great impact.

4. Why did they change it?
1.Copied
2.Spent too much for something very simple
3.Not understandable by everyone
4.Not catchy enough

8. • Located about 50 km north of
the city of Puerto Princesa,
Palawan, Philippines.
• Has limestone karst mountain
landscape with an 8.2 km
navigable underground river,
which is the longest in the
world
• Includes formation of
stalactites and stalagmites
• On 11/11/11 it was declared
6th
out of the top 7 wonders of
the world

9. • 2000 year old terrace which
has been carved into the
mountains of ifugao
• Locals to this day still plant
rice and vegetables on the
terraces
• Tourist join the traditional
sight seeing of the terraces
and visits to the tribes at
the foot of the terraces.
• Is currently in danger from
soil erosion
• Typhoon Juaning caused
soil erosion, affecting some
25 families who were tilling
at least 33 rice paddies.
Another cause of concern is
the presence of giant
earthworms which soften
the soil and causing further
erosion.

10. • Located in the Bohol
province.
• 1,260 - 1,776 hills spread
over an area of more than
50 square kilometers.
• Cone-shaped or dome-
shaped hills made of grass-
covered limestone that
turns brown during the dry
season.
• In the Philippine Tourism
Authority's list of tourist
destinations.
• Declared the country's third
National Geological
Monument.
• Proposed for inclusion in
the UNESCO World
Heritage List.
• "Bohol is a major tourist
province. The fame of the
Chocolate Hills is not only
known in the country but
worldwide."

11. • One of the cleanest and
most peaceful communities
in the country.
• Held every May 15.
• Made Lucban a tourist town
and a cultural heritage site.
• Form of thanksgiving for a
bountiful harvest.
• In honor of the patron saint
of farmers,
San Isidro de Labrador.

12. One tragic event after another
made local government and
civic groups decide to hold a
festival of smiles.
MassKara means a multitude
of smiling faces.
Features a street dance
competition with colorfully-
masked dancers spinning to
the rhythm of Latin musical
beats.
Major activities include the
MassKara Queen Beauty
pageant, carnivals, food
festivals, sports events,
musical concerts, agriculture-
trade fairs, garden shows, and
other special events organized
ad-hoc every year.

14. ive at least 3 places to support the slogan.

15. What are the 2 old DOT slogans?

16. What country did the Philippines copy
“WOW PHILIPPINES” from?

17. Why were the old slogans changed?
(give 3 reasons)

18. What is our new slogan?
BONUS:

19. Explain what the new slogan means
(in your own words)

20. Why did the DOT choose the new slogan?

21. What evidences are there that
the slogan is effective?

22. How can the new tourism campaign affect
Our economy?

23. hat country did they get the new slogan from

24. Do you think it is bad that the DOT copied
the slogans of other countries? Why/why not
CONCLUSION:

25. THE END