The Australian pharmaceutical sector has grown to over A$20 billion and is projected to reach A$30 billion by 2020, making it Australia's largest exporting industry. Government reforms to the Pharmaceutical Benefits Scheme, which accounts for over A$6-7 billion in spending annually, are expected to further growth. Opportunities exist in clinical drug trials, which generate A$1 billion annually, and exporting to Asian and African markets. While regulatory changes will impact industry strategies, the growth of generic drugs indicates a shift toward that market segment. There is potential for increased global sourcing from countries like India and China to lower production costs as the sector expands.