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Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar. Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication. ---- At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication. This issue highlights AMAZON. We hope you enjoy this deck and are able to be inspired by it in your innovation process.

Microsoft Azure vs Amazon Web Services (AWS) Services & Feature Mapping

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If you are a Cloud Architect, Developer, IT Manager, Director or whoever may be, if you are associated with Azure or AWS cloud in some form, I’m sure you must have come across a common question. “What is the alternate service available in Azure or AWS vice versa and it’s pricing?” I’m sure you will say yes! Agreed, it’s hard to remember all the services offered by public clouds, i.e. Azure and AWS. Remembering existing services and their benefits itself is a big task, on top of that updating ourselves with the new feature releases and enhancements is another major task. So I put together a Service & Feature Mappings between Microsoft Azure & AWS for my and colleagues quick reference. I hope you also find this piece informative.

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