Amazon started in 1994 selling books online and has expanded to offer various products and services including music, DVDs, videos, electronics, clothing, and shoes. It utilizes features like one-click shopping, customer reviews, and email order verification. The company's business model focuses on cost leadership through competitive pricing, customer differentiation with convenience and quality, or niche focus strategies. Revenue is generated through subscription fees, transaction fees, advertising, affiliate programs, and operating its site to facilitate transactions between users.

1. By, Sagar Kale

2. Amazon Overview Founded in 1994; Started selling books online and now operate Web sites that offer various products and services, which include: music, DVDs, videos, electronics, camera and photography, clothing apparel, shoes, etc. Features include: one-click shopping, customer review and e-mail order verification. The company is in coalition with other retailers and offer various new, refurbished, and used items in categories.

3. The Business Model The three operational strategies Cost-leadership differentiating itself primarily on the basis of price offers the same quality products as other companies for a considerably less price Customer differentiation provides current and prospective customers with differentiation though design, quality or convenience always selects a differentiator that is different among the competitor Focus strategies Apply one of the two strategies above to a niche within the market.

4. Revenue Models Subscription fees revenue model Transaction fees revenue model Advertising revenue model Affiliate fees revenue model

5. Operating model as revenue generator

6. Thank you! Questions? Comments?